To A Wild Rose (1950)
by Avon

The vintage description card from Avon describes this scent as floral & mossy. I would agree with that. The rose in this is very subtle and of the classic, old fashioned variety, which means that it's not realistic enough to be immediately identifiable as rose. The old-fashioned synthetic rose is undergirded by oakmoss as well as a slightly piney note. It is very pretty smelling and extremely unique. Not cloyingly feminine, this would smell pretty good on a guy. I enjoy this fragrance a lot, and reach for it fairly often.

3rd January, 2011. (Last Edited: 7th July, 2011.)

This is one of my favorite fragrances of all time. This was all at once light, fresh, clean and cottony but thankfully not musky. It was rosy but not “flowery”. It made me think of wearing a crisp cotton eyelet dress on a breezy summer day. It was gently powdery but not gritty powdery like Ombre Rose. It was cleanly sweet but not piercing sweet. It did not yet have Avon's bizarre signature note they started adding later on that makes many of their fragrances dry down to the smell of a stale, sour cigar.

19th February, 2009.

If anyone is interested, Avon's ' To A Wild Rose " has been revived at the Vermont Country Store catalog. I read somewhere that someone's grandmother loved it. I am looking for a rose scent that smells like "fresh roses", any suggestions?

3rd November, 2008.