Smells of 80's sun cream and violets. Nice, slightly peppery, creamy, but not good enough to prevent me selling it on. Preferred violet frags include: A Unicorn Spell by Les Nez, Ombré Mercure by Terry Gunzenberg, La Violette by Annick Goutal.
I have only tried Aimez Moi recently, in a sample size of the new Eau de Parfum strength: at first I had a feeling this was going to be a rather forgettable modern fragrance; however the more I have worn it, the more it has grown on me. The perfume opens with powdery gourmand sweet violet and green tea notes, as well as a hint of sugared almonds. After about an hour, deeper, woody, and slightly syrupy vanilla notes join them, if not the merest hint of chocolate too. I'm not generally a fan of gourmand fragrances, but this really is lovely; the violet stops it smelling too edible, and it doesn't become overly sweet. I'm guessing Aimez Moi is Caron's answer to the trend started by perfumes such as Angel, but it is altogether classier and deeper than anything Mugler etc have offered. Aimez Moi has gone from a fragrance I initially thought I wasn't going to like, to one I am thinking of buying in the near future!
Aimez-Moi is an uncomplicated anisic green floral scent that impresses me most for the clarity of its construction, the apparent quality of its ingredients, and outstanding blending. It’s entirely free from pretension, and on its own simple terms it is very successful. If I said that it expressed “freshness” I’d do it a disservice, as “fresh” carries all of the wrong connotations. There is no calone here, nor any of the overused ozonic or aquatic notes. Aimez-Moi’s clean, fresh character comes instead from a well-judged combination of crisp, grassy botanicals, anise, and bright floral notes. It smells “nice” without smelling trite – a difficult feat for a modern floral bouquet. It also manages, despite the prominent anise, not to smell like Apres l’Ondee – which is perhaps even more of an accomplishment. It’s the grassy sweetness that accounts for much of the distinction, making Aimez-Moi a brighter and less nostalgic scent than the Guerlain.
Aimez-Moi grows powdery as it progresses, but the persistent green notes keep it safe from grandmotherly fustiness or Victorian frills. While never overpowering, Aimez-Moi projects well and leaves a persistent veil of sillage on the air. The drydown is mostly fluffy-textured white musk and sweet powder, which is in keeping with its clear, clean heart. If your aim is to smell “pretty,” and not at all provocative, then Aimez-Moi’s overall balance and quality make it good bet.
Moi, Moi, Moi
Firstly, I love what Vintage Red said about Aimez Moi being old fashioned without being 'old lady'
Aimez Moi, originally composed by Dominque Ropion, reintroduced herself at the reformulation of his creation. Love me, it begged, and it seems he was the perfect gentleman. According to Bois de Jasmin and Perfume Shrine this is as close to the same perfume as it is possible to be, allowing for the new regulations.
It opens in a similar way to Cashmere Mist by Donna Karan, but of course CMist does not contain anise. The second stage is reminiscent of Yardley Iris, still a bit sharp even as it warms. The full bloom develops and this is where the perfume defines itself in a very beguiling way. It is anything but linear with accents of violet and fern, a poor man's L'Ondee perhaps. Aimez Moi is a friendly, competent companion, suitable for travel or work. I imagine wearing it in a vineyard, there’s something that makes me think of the gooseberry shudder of a New Zealand Sauvignon Blanc. I think I like it better than Lolita Lempicka as it sits knife edge between bitter and bittersweet. I am fond of those violet pastilles that Moi conjures up in the minds of other reviewers and I love anise. I bought the 40 ml tube. (doesn't excite)
If you like gourmands and Angel derivatives stick to LL or the sumptuous In Black by Jesus del Pozo. Getting back to Moi, the drydown is accomplished as one would expect of a Caron, but in all honesty my favourite reformulation of this year is Balmain's Ivoire. I woud buy Ivoire again based on juice, bottle, and price. Whilst Ivoire has been reinterpreted with some added sweetness, think Elie Saab, Aimez Moi still carries a tang that might be a hard sell to a younger audience raised on Banana Parfait.
Let me take this opportunity to recommend Victoria Frolova’s assessment of the House of Caron both prior to and post reformulations.
Only five of the female fragrances survive in good standing. Aimez Moi is one, then Farnesiana, Narcisse Noir, Parum Sacre and Nuit de Noel. It’s a must read.
Pros: Elegant and understated
Cons: A stiletto in the dark, a bit cold"
This 1996 combination of violet, anise, bergamot, amber, musk and sandalwood is extremely light and effervescent, so much so that to my nose it is almost indiscernible shortly after application, hence my neutral review.
It is certainly quite pleasant, but too insubstantial to be a real winner in my book.