Perfume Directory

Love's Baby Soft (1974)
by Love's


Love's Baby Soft information

Year of Launch1974
AvailabilityIn Production
Average Rating
(based on 72 votes)

People and companies

Parent CompanyPatriarch Partners > Dana Classics
Parent Company at launchChattem

About Love's Baby Soft

Love's Baby Soft is a feminine perfume by Love's. The scent was launched in 1974

Reviews of Love's Baby Soft

One cannot review this scent as one would a Guerlain or judge it by those standards. As a simple scent, aimed at teen-aged girls of the 1970s, it is quite pleasant, soft and powdery, as others on this site state, but not cheap smelling, acrid or over the top.

One would have wished a not so twee packaging design, as this is perfectly wearable as an after bath or shower splash for either sex. What it smells above all else is "clean."
Fresh and clean and powdery - what could be wrong.

Barbara Herman talks of its fougere heart. The vanilla, musk, heliotrope and syringa give it that lovely mimosa-like lift, the lavender and lilac ground it. Very nice.

Top notes: Syringa, Lemon, Lavender, Rosewood
Heart notes: Heliotrope, Lilac, Rose, Muguet, Orchid, Carnation
Base notes: Vanilla, Benzoin, Musk
24th July, 2014
Sweet powder

Bought this a couple of years ago on a nostalgic whim, and haven't used it up yet (that's a long time for me). This smells like a sweeter, stronger version of Johnson's Baby Powder. Very fresh, sweeeeet powder. The sweetness has a candy edge that prevents me (I am in my mid 30s) from wearing this in public; it might seem a bit absurd. I like it as a bedtime scent; it's not strong enough to keep me awake, and the powder is calming. There is supposed to be some patchouli in here, but I can't find it. Great cologne if it's your thing, but it's definitely not my favorite! Now that the racy ads are a thing of the past, I would feel okay about giving this to a very young girl. Baby Soft has a (fairly) new Jasmine scent that I like a lot better than this; the jasmine is nice with Baby Soft's trademark powderiness. For reference, I live in the deep south, so the heat and humidity amplify all scents, especially sweet ones. Those in cooler areas might more easily get away with wearing this in public.

Pros: Cheap, easy to find
Cons: Hard to wear after a certain age"

18th August, 2013
Just like fashion, what goes around, comes around!
So, I was thrilled to see 'Love's Baby Soft' back on the shelf! This is one powdery fresh body spray (no, it's really not a cologne or perfume) that takes me back to my senior year of high school (1974- when it first came out)...Nothing but good things happened when I wore it, or it's 'sister' spray 'Love's Fresh Lemon'!
Now, there is a Love's Baby Soft Shower Wash that is out and that is lovely, but I'm still wanting the Love's Fresh Lemon!! Any idea where to find it?
03rd October, 2011
I still have a small bottle for memories sake. I enjoyed this as a very young child and I find the smell comforting. Sometimes I will wear it around the house or spray it on my pillow before going to bed.
22nd May, 2010
I don't know why, but I love Love's Baby Soft. No, wait a second. I do know why. Because it's delightful! Most of the reviewers here seem embarrassed by their admission of liking this one. Yes, it was marketed to young women (really young) in the 1970's and was wildly popular with the jr. high set. But, unlike other inexpensive "drug store" fragrance concoctions, Love's Baby Soft never smelled cheap. That it's still floating around out there is a testament to its universal appeal: talcum powder, babies, sweetness, innocence, spring flowers and light-heartedness. What's wrong with that? Unfortunately we become brainwashed by marketing (especially with perfume) that a scent is only meant for a certain demographic. I say, Balderdash! I'm wearing it right now, and I'm a grown man! Admittedly an adventurous one. If you took this juice and put it in a sleek bottle and put a designer's name on it, I bet it would be a huge seller. So forget about the '70's...tell people when they ask that you had it "custom blended". Or if they say..."Is that Love's Baby Soft?" say, "You can try hard, or you can try soft...soft will get 'em every time."
Curious about the actual note pyramid...does anyone know?
P.S. For a guy, if you can get past the candy pink packaging and juice color; this is one of the most baber-shop (in a great way) frags on the market. Believe it or not!
21st April, 2010 (last edited: 22nd June, 2011)
I have always loved the soft, gentle, feminine allure of love's baby soft. I am very sensitive to a lot of perfumes and I used to wear this in high school and even as a young adult. I would still wear it now and it wouldn't bother me one bit. My husband likes it too.
26th February, 2010

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