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Red (1989)
by Giorgio Beverly Hills


Red information

Year of Launch1989
AvailabilityIn Production
Average Rating
(based on 73 votes)

People and companies

HouseGiorgio Beverly Hills
Parent CompanyRevlon Inc > Elizabeth Arden Inc
Parent Company at launchAvon

About Red

Red is a feminine perfume by Giorgio Beverly Hills. The scent was launched in 1989

Reviews of Red

I loved Red back in the early 1990s. Is it me or has it changed? I remember it being quite a long-lasting fragrance that projected very well and lasted all day. Now, it seems it is barely detectable only minutes after spraying it on. Have they decreased the amount of essential oil? The cherry/rosewood seems lighter than I remember. When I get fragrances that are watered down, I tend to pour them in a potpourri crock and let them "reduce" down to a stronger concentration, let them cool, and then transfer them to a different atomizer. This lets the alcohol evaporate and leave a more concentrated fragrance (in essence, changing an eau de toilette into an eau de parfum). I've done this with several fragrances and it seems to work because they now are more like an eau de parfum concentration and last much longer. I "reduced" many of the newer and weaker fragrances and got them to smell and behave like their original ancestors. I suppose I'll have to do this with Red for Women by Giorgio Beverly Hills. It is an eau de toilette, however, but would prefer an eau de parfum if they ever decide on making such a concentration in the future. I'll keep Red but "reduce" it to the concentration of my liking.
30th December, 2017
Against all odds, I have become friends with the reformulation of this late 80's icon.

The original was my signature, so when the reform came out, I was immediately aware that my baby had changed-- and not for the better. Where was the myrhh? And why add so much gardenia?

So I sent off for a vintage to test them side by side, and a strange thing happened. Either the vintage had aged into something I could not wear (too cloying), or my chemistry or taste had changed. I went back to the affordable reformulation a happier woman. Cherry, cinnamon, gardenia and patchouli? Why not?

It's lightened up over the years, and without my knowing it, so have I.
18th August, 2016
Not Vintage, but Not Bad Either

Great scent for the buck. Pepper bomb that dries down into a soapy clean smell. The original had more to it. But beggars cant be choosers, and this still gets compliments. Just not the experience it once was.

Pros: Long Lasting, Great scent, Clean
Cons: Reformulated all to hell"

22nd October, 2013
This is a review of the current Red, not the delicious scent that was SO popular in the early 80's. After the initial eye burning blast it dries down to a mixture of Tide, generic fabric softener sheets, and some kind of strong smelling bath soap. I remember Red in the early 90's having a warm, fruity smell that projected well & lasted for hours. Don't expect this now. I wouldn't WANT this reformulated Red lasting for hours!! I couldn't scrub it off my arm fast enough.
04th October, 2012
I wore this in a really good period in my life, so I associate it with good times and it makes me appreciate it more. I feel this is a warm floriential, reminds me of Samsara, without as much complication and high price tag. I am basing this on the fragrance I wore around 1991, I haven't smelled the reformulated version. I may have to give this another try.

ADDENDUM: I tried the new version of it at a local TJ Maxx and this has turned into an absolutely revolting fragrance. Has a sharp chemical burn like aerosol hairspray, nothing at all like the fragrance I wore in 1991. This fragrance has been totally ruined.
07th September, 2012 (last edited: 19th January, 2013)
I love the top notes on this: crisp, spicy floral and fruit. Once that calms down, the middle is a little overblown, fruity floral. Like a teenager's scent. But I really enjoy the warm, spicy, musky drydown.

I'm glad it's not expensive, as I wouldn't want to pay a lot for it. But I wouldn't mind owning a bottle, at all.

Sillage and longevity were spot on.
07th September, 2011

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