Perfume Directory

Rush (1999)
by Gucci


Rush information

Year of Launch1999
AvailabilityIn Production
Average Rating
(based on 260 votes)

People and companies

PerfumerMichel Almairac
PackagingTom Ford
Parent Company at launchWella > Cosmopolitan Cosmetics

About Rush

Tom Ford says this isn't a fragrance for the shy or meek.
The bottle, which houses this oriental scent, is a plastic red block.

Reviews of Rush

rbaker Show all reviews
United Kingdom
A strong, fairly loud and evocative floral burst hits my nose immediately when it hits my skin: gardenia, freesia, hints of hyacinth and a slightly spicy coniander-based undertone - it tries really hard to get my attention.

The base is quite straightforward: a jasmine - the run-of-the-mill type joins up with a somewhat anaemic rose impression, pushing aside the white floral components of the top notes.

The base is characterised by the addition of a soft patchouli note, which has a sweetish undercurrent attached to it, and a very restrained vanilla; both fade out slowly towards the end.

I get moderate sillage, good projection and seven hours of longevity on my skin.

This spring scent is a chemical mix, escaped from the laboratory and a harbinger of the synthetic-sweetish soups dominating the Gucci menu these days - although it is probably a touch better than the rest of them. Rush is so generic that I am not in a Rush to buy it. At least the red bottle is hard to misplace, even in a big tote or bag. 1.75/5.
14th April, 2017
Stardate 20161214:

Milky, cloying, synthetic floral.
14th December, 2016
This is just Gucci copying Hypnotic Poison and adding a distracting opening. I don't mean that to be disparaging but it becomes more and more evident as it dries down. The beginning phase of Rush is like a normal girl you know or work with, drunk beyond her rational limit at a party; it can be fun, intimidating, or annoying, but it always takes you aback. The latter parts are all vanilla-patchouli-rose a la HP or S de Scherrer. I happen to enjoy these milky woody creations so Rush is just fine by me.
13th December, 2015
Whatever else one can say about Rush, it has an abundance of character and personality - it is cheeky, daring and distinct; attributes which are so lacking from modern fragrances. The first time I smelled it I was standing on a tube station platform and the most gorgeous smell was wafting from further down the platform. I am a sucker for jasmine, gardenia, vetiver and patchouli so its a no-brainer for me although I can understand the repugnance some people feel for it. It is a monster of a frag; a throwback to the 80s powerhouses; not for the faint of heart and as often noted, must be used very sparingly. Nonetheless, when it suits the wearer and is worn at the right time and place, it is pretty spectacular.
04th July, 2015

GUCCI RUSH is not something that very common and will make people ask you what kind of perfume you are using so i would call it a UNIQUE scent.The fragrance is a balance between traditions and 21st century dynamism.It is a scent that gets attention from people. Gorgeous,Sensual,Authentic,Feminine,Sweet, Impressive,Irresistible,Fresh and Warm at the same time.

African freesia and peach mingle seductively with coriander,jasmine and the intense carnality of damask rose to amplify but a single message in sub woofer pitch:"I am woman,hear me roar!"The lovely vanilla, the patchouli and the vetiver at the base only serve to mollify it enough to allow men to flirt with you shamelessly.

This is not frilly or girly smelling but it is perfect for an assured,grown-up lady sure of her sexuality,yet never vulgar.It is also nice for any Season.The EDT Appropriate for Evening wear.You know a fragrance is great when someone walks past you and catches a whiff and actually turn their head to comment it.


Longevity?+8 hours on my skin.

23rd April, 2015
Of course I love this. It's an 80s powerhouse throwback named after poppers that smells like poppers. Electric youth indeed!

Old man on bus, with tone that is not necessarily complimentary: "Excuse me. Whatever that is you have on..."

Me: "Oh, thank you! It's Gucci Rush."

Old man on bus, shaking head: "Whatever that is you have on..."

May it always be in production-- this is all Gucci still have going for them on the perfume end. Tom Ford's perfumes were so interesting before he started his pretentious eponymous line.

If you wear Rush, make sure to wear a lot. This is a statement scent that is meant to be big and opaque. Transmogrify into an electric red rectangle; the instructions are there in the bottle design. I am dismayed when I smell a stale little whisper of Rush, a stale little whisper of Alien, a stale little whisper of Angel, a stale little whisper of Coco Mlle, on women. Oh, what it will take to undo the damage that modern American beauty magazine editorials on the alleged proper way to wear fragrance have wrought--spray and walk through, one spray, others must only be able to smell you when they lean in close, all that prim 50s etiquette guide bullshit. Above all, don't listen to Goody Onespritz when she admonishes you that it is better to risk underapplying than to be "perfume lady" or "cologne guy."

"A woman who wears too little fragrance instead of too much has no future" -me
25th February, 2015 (last edited: 02nd October, 2015)

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