Perfume Directory

L'Heure Bleue (1912)
by Guerlain

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L'Heure Bleue information

Year of Launch1912
GenderFeminine
AvailabilityIn Production
Average Rating
(based on 810 votes)

People and companies

HouseGuerlain
PerfumerJacques Guerlain
PackagingRaymond Guerlain
Parent CompanyLVMH Moet Hennessy Louis Vuitton
Parent Company at launchGuerlain

About L'Heure Bleue

L'Heure Bleue is a feminine perfume by Guerlain. The scent was launched in 1912 and the fragrance was created by perfumer Jacques Guerlain. The bottle was designed by Raymond Guerlain

Reviews of L'Heure Bleue

L'Heure Bleue (1912) is a timeless Guerlain masterpiece that has been enjoyed by generations of women, and indeed some men, for well over a century. The scent followed in the footsteps of powdery floral fougère-like compositions worn by the chaste upper classes of the late 19th and early 20th century, and was composed by Jacques Guerlain, the man who literally shaped the house note itself by building on work from his uncle Aimé Guerlain with this, then Mitsouko (1919), Guerlinade (1924), and Shalimar (1925). Outside of helping to define the reputation of house Guerlain, L'Huere Bleue (aka "The Bluish Hour" in French) was meant to be worn in early evenings at dusk, to compliment the bluish hue the sky takes, and to conjure images of gentle romance; think about that next time you smell a modern perfume just made to be "sexy" or "fresh", as the entirety of this perfume was composed to capture a very specific time of day and activity occuring at the time, almost as a task-specific evening tryste fragrance. The smell of Guerlain L'Huere Bleue was perceived as quite feminine at the time, and it's heavy heliotrope also helped further define the "baby powder" smell in coming years as perfumes of this type before it had, but time has rendered L'Heure Bleue more genderfluid than that, especially in the wake of powdery 60's fougères like Brut (1962) and Wild Country (1967) or masuline indolic flower bombs like Royal Copenhagen (1970) all challenging the femininity of the antique L'Huere Bleue by sharing similar values. That's not to say this stuff isn't still effeminate, because so are those older masculines in comparison to what exists for men in the 21st century, just that like them, the appeal of L'Heure Bleue has expanded beyond it's intended audience. Still, this scent most definitely conjures images of huge flower-adorned hats and parasols to me, and outside of the heart, there isn't a muscular bone in L'Heure Bleue's body, so do NOT go into smelling it thinking it's another Jicky (1889), as even in vintage form this scent is not really all that animalic, but rather pillowy rich thanks to older synthetic musks like musk ketone and musk ambrette.

The smell of L'Huere Bleue is familiar yet strange all at the same time in the opening salvo, as it's one lavender note short of a stereotypical fougère accord with it's bergamot, clary sage, aniseed, tarragon and lemon, which join a fruity-sweet neroli that serves as the feminization factor here. There's something of a connection between the complex floral middle in L'Heure Bleue and the masculine dandy-like chypre Habit Rouge (1965), composed by Jean-Paul Guerlain, which is where CIS men of any orientation familiar with classic Guerlain will find the most comfort and familiarity when smelling L'Heure Bleue. Rose, iris, heliotrope, ylang-ylang, jasmine and carnation all blur into a soft "foundation" smell which was doubtless pirated ad infinitum by cosmetic companies after L'Heure Bleue hit shelves. The base is where the "fougère factor" rings true again, and the biggest point of separation between this and later Habit Rouge, which definitely goes for a sharper "cypress-like" dry down. Sandalwood, tonka, musk, vetiver, oakmoss and cedar all draw similarities to stuff like Zizanie (1932) or Canoe (1936) which showed up later and were pitched to men, but benzoin and vanilla "tweak the knobs" in such a way with L'Huere Bleue that this bullet would be dodged sufficiently even in the wake of emerging masculine tropes that heavily abused the emerging "barbershop" accord found in part under L'Huere Bleue's amazingly complex floral bouquet. The powdery heliotrope diffuses sillage enough that it isn't a bomb, but sustain vibrato is very long-lived with L'Huere Bleue, providing a very structured and abstinent pleasantness lasting over 12+ hours and made perfect for a meeting with a new client and a date night all in the same day. Office use is A-ok with L'Huere Bleue, and it does retain some of it's antiquated romanticism if you're going to a classy old-world joint like Maxim's of Paris or a late walk through New York City's Coney Island boardwalk.

L'Huere Bleue may be prim and proper as expected for a perfume from 1912, but it's Belle Époque origins guaranteed it free from the rigidity of social discipline that Victorian perfumes had to observe, meaning it's slightly-indolic tones and softly sweet idealized romanticism weren't quite so scandalous anymore, and they were just the beginning of a theme for Jacques Guerlain, who would steadily take his feminine creations down an increasingly assertive path until his hand-off to his grandson Jean-Paul. Wearing L'Heure Bleue is obviously like wearing a piece of history, but all that aside, wearing L'Heure Bleue is like wearing shades of everything a powdery floral perfume is known to be (even in the 21st century), but slightly blurred by the roundness of a fougère-like base and an overly-blended heart note haze, itself something of a trademark for the late perfumer, who was also known to mix entire previous perfumes into the base of new ones and continue building. L'Huere Bleue just "glows", much like the sky in the time of day after which it's named, ultimately making it an unusually relaxed, comfortable perfume to wear. Open-minded or particularly flamboyant/dandyish guys should definitely try this out, but otherwise this is still likely to appeal mostly to folks who identify as female or feminine-leaning, which is fine. Fans of vintage perfumes won't really care where this sits along the spectrum and ostensibly modern folks might see poor L'Huere Bleue as too "Grandma's Boudoir" for their liking anyway, so being able to enjoy this goes hand-in-hand with enjoying the art, music, fashion, frivolity, and indeed the flavor of the Belle Époque itself. For everyone else, this is likely too dainty and irrelevant of an old girl to hang in the company of modern "fruitchouli" and "cashmeran amberwood" fragrances, even if it's DNA still lingers in all of them. It's not my everyday cup of tea, but thumbs up for this beautiful piece of history.
10th October, 2018
Midsummer is lit long where I live. When I was a child I was sent to bed, protesting, at 8pm, in broad daylight. The light would last for another three to four hours. I could hear the older children playing in the fields, and a wistful feeling would keep me awake. The curtains were pulled, but the gathering at the top of each created a gap, in which glowed a triangle of the purest blue. I wanted to swim in that colour until I dissolved.

My first sniff of L'Heure Bleue was a sample of the EDP, which I found harsh and medicinal. It was oily Prussian Blue to my sapphire triangle. This summer I bought a bottle of the EDT, and now I get it. The powder casts a hazy expanse, in which children play and flowers curl up, all the way to the horizon. I can smell the sweet pastries as the last Blackbird sings.
05th August, 2018
Heavy powdery drydown similar to Creed Royal English Leather and Bal a Versailles. It overpowers and wears me rather than the other way round.
07th July, 2018
I've been wearing samples of L'Heure Bleue edp from various years, and really enjoying it. I get a strong association with nag champa incense sticks, which is the note giving the fragrance so much heft, power, and longevity. It's a note that starts out almost too strong in a way that makes it wonderfully transporting and memorable, and as it develops, it becomes softer, friendlier, and more irresistible.
17th March, 2018
How gorgeous! The bergamot in the opening made me think of Shalimar, but then it went similar to another Guerlain that I love, French Kiss. I get a lot of amber and then almond, which are not listed here. Tonka and vanilla are well present as well.
28th December, 2017
I read so many rave reviews for this one so when I tried it, I was shocked that it smelled like cheap bathroom air freshener or maybe even urinal cake to me. It's very old fashioned and quaint, but I do not want to smell like it.
19th October, 2017

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Vintage Guerlain L'Heure Bleue Perfume Extrait 1 ml sample vial original scent!

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NEW Guerlain L'Heure Bleue EDT Spray 1.7oz Womens Women's Perfume

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L'heure Bleue By Guerlain Women's Refillable Eau De Toilette 3.1 fl oz 93 ml

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L'Heure Bleue By Guerlain Eau De Parfum For Women 2.5 fl oz 75 ml

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NEW Guerlain L'Heure Bleue EDP Spray Refill 50ml Perfume

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NEW Guerlain L'Heure Bleue EDT Spray 50ml Perfume

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Guerlain L'Heure Bleue Vintage Perfume 1.7 oz 50 ML Rare Eau De Parfum Women

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L'HEURE BLEUE for women- 2.5 oz Eau de Parfum Spray by Guerlain NIB

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Guerlain Paris L'heure Bleue Women's 1.7 Oz. Eau de Toilette Spray NIB

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Vintage Guerlain Mitsouko L'HEURE BLEUE Sealed / Pure Perfume 7,5ml NIB

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L'Heure Bleue By Guerlain For Women. Eau De Toilette Spray 1.7 Oz.

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NEW Guerlain L'Heure Bleue EDP Spray Refill 1.7oz Womens Women's Perfume

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L'heure Bleue By Guerlain For Women. Eau De Parfum Spray 2.5 Ounces

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NEW Guerlain L'Heure Bleue EDP Spray 2.5oz Womens Women's Perfume

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Vintage Guerlain L'Heure Bleue 2/3 Perfume Parfum Extrait France 60.023 Rare

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