For a long time this was my June " perfume of the month ". The lily-of-the-valley brings to my mind white bridal gowns ( which of course is what Jessica McClintock is famous for), and it is a nice light scent for the summer. Although it will never rank amoung the best, it is still a good fragrance.
A very pleasing lily fragrance, not the best on the market (I would recommend Taylor of London's) but a nice choice nonetheless. A few strong spritzes of this in the morning will only last about a half day; be prepared to reapply if necessary.
I used to love this Lily of the Valley floral and went through several bottles in the late eighties/early nineties. I did receive many compliments when I wore it. Even though I am still very fond of LotV scents I could never wear this one now...guess I have outgrown it.
Firstly, I would like to apologize to fans of all the JM fragrances...
I have to start here with the marketing of the JM line. As far as I can tell: this is a line of fragrances geared toward women who are obsessed with some sort of super puritanical, straight-out-of-BRIDES notion of romantic femininity and dollhouse "aesthetics".
Associations are to Hallmark wedding cards, plastic, pre-fab wedding cake filigree, American, petit bourgeois Anglophilia, Harlequin romance novels, and the wholesome side of Victoriana...
That said, the fragrances inside these ultra-gauche bottles deserves a modicum of recognition for aptly living up to the worldview its packaging espouses. It's a perfect fit, and I am somewhat impressed by the achievement: these smells pretty much do evoke goodliness, pristine, guarded, chaste womanhood, and full cookie jars!
This one, "Jessica McClintock" is for the sexless, tight-lipped matron, who still knows girls should smell like flowers, you see;
"Jess" is for the younger, more carefree prude, whose hair may even be seen a tad unkempt, while she spins hopefully under a white pagoda clutching a white rose to her breast;
"Silk Ribbons" (I have not smelled it, I confess) must be aimed toward that luckiest girl in all the world -- the one with impending nuptials and a ballerina-themed cake!!!
The whole line makes me want to scream in the night.
Smells just like lilly of the valley to me, BUT it doesn't last on me.