Perfume Directory

FlowerbyKenzo (2000)
by Kenzo


FlowerbyKenzo information

Year of Launch2000
AvailabilityIn Production
Average Rating
(based on 364 votes)

People and companies

PerfumerAlberto Morillas
Parent CompanyLVMH Moet Hennessy Louis Vuitton

About FlowerbyKenzo

This fragrance is available in three sizes (30ml, 50ml and 100ml). Each size represents a different stage in the blooming of a poppy flower.
Bizarrely, the poppy has no scent of its own.

FlowerbyKenzo fragrance notes

Reviews of FlowerbyKenzo

rbaker Show all reviews
United Kingdom
The floral opening is pleasantly floral, rose-centred, with a frankly disappointing hawthorn - compared to the benchmark Aubepine Acacia. In the drydown I get a good opopanax impression, and the base might be nicely fresh, but it is quite generic on my skin.
I get moderate sillage, good projection and four hours if longevity.
The flower in the bottle is kind of cute.
11th May, 2015

FLOWER BY KENZO is an Great fragrance that Invite to Love. It is The brainchild a Genius Like ALBERTO MORILLAS. It is Asia Prestige in The Perfume World too. I was really Pleasantly Surprised when I first smelled this perfume a few Years ago. Subtle,Clean, Natural,Romantic, Sophisticated,Fantasy,Oriental and Feminine.

A hint of Freshness by Black Currant Open the Scene for the Romance of Rose and the Intimacy of Violet in the heart While the base gains Sensuous from Musk and Vanilla.This Perfect blend is Utterly LOVELY,Feminine yet Clean,Soft and Not Heavy scent that lasts for a Long time without Overwhelming.

It is a Delightful Ladylike fragrance and Makes You Feel Like It is a part of Your Personality. The Scent is Light Enough for day wear and very Lovely for Evening Especially with jeans and when You dress up for a ROMANTIC Dinner or a Garden Party in SPRINGTIME. If You are Looking for a Tender Floral scent This one is a Wonderful choice but Test it first before Buying!

Sillage?Very Good.

Longevity?+6 hours on my skin.

24th April, 2015
Why review Flower when it was released 15 years ago? It's been a bestseller for ages, has been the subject of many flankers and is a successful crossover in Japan. Everybody knows what Flower smells like...

Kenzo asked for a perfume that smells like poppy - a scentless flower. Pretentious folly or inspiration? It gives the perfumer rare creative licence - and in response to this zen brief Alberto Morillas came up with a white floral bouquet.

A note pyramid for Flower is:
Lychee supported by ginger and mandarin, violet
Rose, with camelia and mimosa,
Frankincense, white musks, patchouli and amber.

Another way to describe Flower is; sweet, abstract flowers with hard black undertones on a basket of laundry musks.

Synthetic odourants are carefully selected to create approximations of rose, violet, hawthorn and Cassie; quoted from another pyramid. Rather than creating each flower and then merging them, molecules common to more than one flower bridge the gaps. This is economic use of materials as only the most essential components of each flower are represented. Close smelling reveals the limitations of this approach though and it's only partly successful. The texture wears a bit coarsely and the flowers do not smell realistic.

With this reliance on synthetics, Flower lacks finesse and roundness. The only natural materials being opopanax, incense and patchouli, and maybe a minute amount of Rosa centifolia, the high percentage of synthetics gives the perfume an artificial quality. This is not necessarily a bad thing; the plasticy feel of Flower makes it distinct from a more traditional formula.

Flower bears the hallmarks of its time (2000) with a watery-fruit note in the head, but in this case it's lychee rather than melon. Its linear core is built from long lasting materials.

As the intense sweetness of the opening declines, dry lemony accents of incense emerge. These give contrast and prevent Flower from becoming a sweet bomb.

Certain key notes have allowed Flower to become a successful crossover in Japan. The lychee in the opening flourish, supported by ginger - common in south east Asian cuisine, and mandarin, create a hook for the oriental consumer. Rose and jasmin have universal appeal and, and incense also has cultural resonance for the Japanese.

Anaïs Anaïs (1978) and Flower are very similar white floral bouquets, but where Anaïs' soapy bathroom accord of lily and hyacinth feels innocent, Flower is harder and less permissive. Its undertone of incense and patchouli announces in a low but firm voice that the pastel, soft focus reveries of the seventies are over. Kenzo's twenty first century interpretation is a plasticy, confident abstract composition. The white floral has moved from being the virginal symbol of early adolescence to a strategy marketed at young women in the postmodern world.

Flowers' continued production has been due to the cheapness of its formula, and is now thanks to its potential to penetrate the enormous and untapped market in China.

The succession of Flower flankers demonstrates the solidity of its formula, which continues to serve as a foundation for new ornamentation.

Flower (like Anaïs Anaïs) has the lasting appeal of a distinctive perfume that transcends the whims of fashion.
It has endured to become a classic.
28th February, 2015 (last edited: 23rd September, 2015)
I found Flower by Kenzo to be very sweet and one dimensional. In five minutes, all I got was cheap vanilla. It might, however, be good for a young lady of perhaps 12.
26th August, 2014
Flower Eau de Parfum opens on a brisk green floral accord that’s at once smooth and refreshing. Violet leaf and violet blossom soon separate themselves from the blend, while suggestions of muguet (lily-of-the-valley) and acacia fill out the dewy spring bouquet. Just a little less roundness, a little less blending of notes, and Flower would smell like air freshener. It’s all squeaky clean – maybe even a little bit clinical – but absent the melon-aquatic notes (over)used in so many of today’s bright florals, the composition manages to keep on the right side of cheap-smelling.

Flower’s foundation consists mostly of soapy white musk and soft woods. Because the base notes are not sweet, the scent maintains its crystalline clarity right through to the end. I would describe both its sillage and projection from the skin as moderate, and once its central floral bouquet is assembled, it remains stable for at least four hours before beginning its collapse into drydown. Flower is an easy-wearing, happy scent that manages to feel fresh while avoiding modern fresh-floral clichés. I think of it as a space age Diorissimo: equally limpid, luminous, and vernal, but tricked out in a shiny new metallic finish. I like it.
14th June, 2014
I like this, but I do find it wears off quickly almost like a deodorant. Need to top it up during the day.
31st January, 2014

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