Brut (1964)
by Fabergé

Moderation, yeah, yeah, yeah and a cologne I have personally witnessed women notice and love on the right man passing by, leaving me, yes, feeling suprisingly too old to benefit from this classic? Maybe not.

I had the opportunity to sample the Classiic (now discontinued) but perhaps it had not been properly stored. Less of the sparkle and richness I remembered from 1979, the year I was given a gift set? The mediterranean adjective applied to that lotion, not to the new more linear barbershopish at times green plastic bottle cologne. But let me say this: still deserving of praise, the new Brut still capable of getting the job done and worthy of at least one more first place award in the Basenotes mass market category. And yes, an ever-so-careful application, a smeared dime-drop for the sake of new magic.

It is what it is - a classic. Nice to have around. It works even better when paired with the after shave and deodorant.

This was my first cologne, given to me as a gift from a family member while I was in junior high. Those around me used to complain that I stunk whenever I wore this stuff. I almost got tossed off the bus once by older kids who claimed that I smelled like mothballs. Just the thought of the way this smells makes me wince. And of course, I received this as a gift multiple times. The cologne, the aftershave, the balm. Is/Was this the cheapest cologne in existence? People, I don't think 12 year old boys want to smell like this...

Well, it's actually less spicy than Aramis.

I suspect, though I cannot prove it, that of all fragrances ever made Brut has had more jokes written about it from stand-up comics, playwrights and sketch writers.

I wish I could document this hypothesis.

Another teenage Christmas, another pair of socks / gloves / underwear [please delete whichever option is not applicable] with yet another f***ing bottle of Brut…

Mum and dad, I think it’s time you’ve found yourself some new friends…



No, seriously...

The horror! The horror! Just say no. If it has good nostalgia-values for you, get a bottle to sniff before bed. PLEASE don't wear it anywhere in my country or continent, even.