This is one of Armani's less boring scents. A citrus opening with herbal undertones is gradually dominated by a synthetic light white musk base note that overall makes a pleasant albeit not particularly exciting scent. It reminded a person close to me of Issey Miyake pour homme, but the added musk note clearly sets it apart, although it lacks the creativity of, for instance, Tom Ford's White Musk series, but then it lacked the latter's extraordinary high prices too while it was still available. Overall pleasant for summer, discrete with poor silage and projection and limited longevity. Between neutral and thumbs up, but the originally decent value barely tilts it upwards.
Emporio Armani White He, is very similar to the female version, only slightly more woodsy in the drydown.
This fragrance successfully recreates a crisp, clean and refreshed feeling. The scent is quite light and 'breezy', making it suitable for younger men or even a young boy just starting out in the fragrance world.
White actually could be worn well by women. Some may actually prefer this fragrance over White She, because of the interestingly mild spicy notes in the heart of this scent.
Overall, this isn't a fragrance that has been designed to turn heads, rather it is casual and friendly, and in some ways subtly sexy.
for my skin it's the ultimate elegant / fresh / signature light fragrance for summer.. im so sad its so rare to find nowadays, probably beacuse treasures always are hard to find.. used this since it started production but i miss it now..
I disagree with all the negative reviews on here. I absolutely loved this fragrance it was unique and carried a little sophistication to it. I found it to be quite light and a little musky with some citrus thrown in for good measure. As it says at the top of this page, this was initially meant to be a limited edition and was always priced the same as the other Emporio Armani fragrances so I should have noticed the signs when they cut the price of it and discontinued all the other products in the "he white" line. Damn I wish I had bought more before they discontinued this fragrance. Yes you can still buy it online but it is usually overpriced because like a few others (i.e. Gucci Rush) people didn;t realise how much they liked this till it was gone.
If I could, I'd go back in time and never smell or purchase this fragrance. That way I'd never miss it as much as I do now.
The only Armani I like. It is a very nice and simple fragrance. Similar to Acqua di Gio, but spicier and more reffined. It is long-lasting, natural lemon smelling and also not very common. Perhaps one of the few citrus fragrances I like.