Perfume Directory

Executive (1972)
by Atkinsons


Executive information

Year of Launch1972
AvailabilityIn Production
Average Rating
Not enough ratings.

People and companies

Parent CompanyInvestindustrial > Morris
Parent Company at launchUnilever > Lever Brothers

About Executive

Executive is a masculine fragrance by Atkinsons. The scent was launched in 1972

Executive fragrance notes

Reviews of Executive

Long discontinued, hard to find. The fresh bloom of youth has faded from this vintage juice.
Basically, it is a nice chypre in the citrus-herbal vein, with a bit of pepper spice and a real old-school mossy drydown. Not sweet, not heavy.
I don't see much similarity to Eau Sauvage. I have the (basic) Executive and perhaps it has some affinity to Carven Vetiver (a mossy sort of scent) though Executive lacks the rootsy-woody vetiver of Carven.
I don't think this vintage juice is worth big bucks or great efforts to acquire. It is a charming but basic thing, a solid and somewhat simple men's chypre typical of the 70's.
29th April, 2014
Anorak News: Atkinson's Executive (Original Dry): There is a distinction between Atkinson's Executive and Atkinson's Executive Original Dry. The first is an Eau Sauvage lookalike. The second, as the name suggests, is an altogether drier proposition, more like a cousin of Carven Vetiver perhaps.
06th February, 2006 (last edited: 23rd February, 2006)

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