The maligned Demeter line is like a Cliff's Notes version of niche fragrances: the presentation (bottle and label) is uniform; the price is the same for all fragrances (per size); they are not available everywhere; and they have esoteric contents such as "Dirt", "Snow" and "Mesquite." Relatively speaking they smell like the element they purport to mimic. Finally, they are quite inexpensive which makes them a good primer route to non-designer aromas.
That said, they are not masterpieces and the quality is quite variable. Gin & Tonic is among those I enjoy the most, along with Humidor and Whiskey Tobacco. Longevity is not stellar but not as fleeting as some have experienced (I get about 5 hours at least from the better offerings in the line). The juniper in this one is not unlike that in, say, Guerlain Homme; I paid $2.99 for a 1 oz bottle on clearance so I can't complain about the financial investment. Demeter presents a low-cost, low-risk opportunity to get outside the aquatic/sweet designer box.
29th July, 2011 (last edited: 13th July, 2012)
Gin and tonic smells startlingly like the real thing complete with the fizz from the tonic. And it gives a sillage that smells like a refreshing citrus / conifer cologne: Great scent – Poor longevity.
Not wearable, but a faithful representation.
I found this fragrance charming. The overall attitude of Demeter is playful enough to discourage me from taking it as seriously as I would other brands that sell one note fragrances. I use this scent exclusively in the summer, it is crisp, cheerful and has a little bite to it.
I don’t know whether I should review the fragrance or the drink. Personally, I loathe Tonic water; I would rather drink 87 octane off the ground of a gas station. The high alcohol content in this fragrance makes the lemony tonic water accord come off even harsher than it should. Not my cup of tea.