Giorgio for Men (1984)
by Giorgio Beverly Hills

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Giorgio for Men information

Year of Launch1984
GenderMasculine
AvailabilityIn Production
Average Rating
(based on 305 votes)

People and companies

HouseGiorgio Beverly Hills
SupplierPFW Paris
Parent CompanyRevlon Inc > Elizabeth Arden Inc
Parent Company at launchGiorgio Beverly Hills

About Giorgio for Men

Was discontinued for several years but relaunched by new GBH owners, Elizabeth Arden.

Giorgio for Men fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of Giorgio for Men

The tale of Giorgio Beverly Hills is legendary: a Californian boutique shop that literally established Rodeo Drive as a shopping center for the ultra-elite in 1961, helping to move other ultra-lux brands like Gucci and Tiffany's into the area, then deciding to make a signature fragrance in 1979 that launched in 1981 with scented strips in magazines, plus a big party hosted by TV celeb Merv Griffin. That perfume was such a loud and strikingly obtuse tuberose-based 80's battlecry that it literally conjures the visage of teased hair, geometric makeup, and wide shoulder pads to this day. If you're wearing Giorgio in the 21st century, you're either retro-chic and love the 80's or are an early Gen-X'er that is clinging to High School memories. The perfume was even banned from restaurants back in the day.

The men's scent however, seems as much an afterthought from Giorgio as the main feminine one an icon, yet it is every bit as powerful in it's own way. It doesn't have as grandiose a story to tell, as it wasn't launched with as much fanfare outside some magazine ads and the slogan of "The great new AMERICAN fragrance for men" which really says little about the way it smells at all. It didn't even come around until 3 years after the original feminine and received a "VIP" flanker in 1987 when Giorgio Beverly Hills was sold to Avon as a fragrance brand by the boutique (which renamed itself Fred Hayman Beverly Hills after one of the founders to distance itself from the monster fragrance brand it had become). Avon quietly discontinued the masculines after a few more years because they never allow anything to simmer down to niche production levels like other houses, and the brand name created Red and Wings to remain relevant in the 90's. Design house Giorgio Beverly Hills was sold to Revlon who then kicked it down to Elizabeth Arden Inc. where the idea to revive this surfaced.

Somebody must have thought back then that the male scent had to be every bit as crass, every bit as shrill, and every bit as divisive as the original parfum; a proper Giorgio scent is not unless it divides the room into folks who love it and folks who flee for their lives to escape. Indeed since owning this, I have encountered two kinds of people: folks who ask me what I'm wearing, and folks who demand to know what in the name of all that's decent am I wearing, there simply is no in-between. Unfortunately, this one mostly failed due to lackluster marketing. Giorgio had become such a culturally significant women's perfume that like Opium or Poison, it described the woman wearing it, but Giorgio Beverly Hills for Men never benefited from that push and reputation development; unlike stuff such as Drakkar Noir and Stetson, it never made that kind of cultural mark and just stood quietly beside the main perfume, much like men did when they played pool at the original boutique as their lady interests shopped. It's no wonder it's remembered by a select few who loved (or hated) it's intensity, but otherwise gets "Giorgio made a men's version?" from most younger folks who see it.

Giorgio Beverly Hills for Men is in a nutshell honey and patchouli. If there are top notes in this, and clearly some are listed, they get completely submerged in those two accords the instant this hits skin. Maybe the orange blossom, carnation, and cinnamon freshen and sweeten the patchouli enough to prevent it from being head shop in a bottle, but once the dry-down occurs, the honey peeks up it's head through the forest of patchouli and anchors it down, with everything else like the vanilla, moss, and benzoin just rounding the corners a bit if anything. I've heard this referred to as a "honey patchouli bomb" by other folks who have owned this, and they're not wrong, not one little bit. If you over-apply this, which is very easy given it's strength, you'll walk into a house and instantly kill off any roaches or mice dwelling in the floorboards, which might be a new business opportunity for you if wearing this frequently is your bag. I actually enjoy this on a daytime walk, through the woods or a day of errands. The patchouli is green enough to compliment spring or fall air, while the honey keeps it warmed and sweetened enough to be approachable to other life forms that walk near (but not always Human beings). I would not use this romantically nor in an office space, as this one needs outside air to breath and remain pleasant. This is not a social event scent where wading through a crowd will happen, because you'll instead part that crowd. It's no Joop to be sure, but it's in the same train of thought nonetheless.

Ultimately, I kind of find this to be a better British Sterling, as it takes the same "green fougere" route of that scent but really simplifies and augments the personality of it, with the singular green patchouli accord, the sweet base, and the plumes of sillage that British Sterling can only be envious of possessing. I'm glad this came back from the dead, and the only real noticeable difference besides a shift from amber colored juice to green (a more appropriate color for it to be honest) is maybe a little less moss, but that was never noticeably there to begin with, so tweaking to meet IFRA regulations did little to alter this scent, which can only be a good thing to those worried about maybe replacing that exhausted vintage bottle with new stock. It's a rare five star rating for me, because I do absolutely love green and sweet, which is what this primarily is, but I also understand that rating is very subjective.
28th October, 2017
Slight thumbs up for Giorgio of BH for men. This is the biggest patchouli bomb I've encountered. I'm not a huge patchouli fan, so I have a hard time wearing this. However, for someone who loves patch, you definitely need this in your collection. It is dirt cheap! I got a bottle at TJ Maxx for around $16.00. It has nuclear longevity and will outlast any night out on the town.
27th August, 2017
Stardate 20170607:

Vintage Version:

A great patch honey fragrance. If you like Ho Hang Club, Givenchy Gentleman you would love this.
Heck you would love this no matter what. Just get a bottle
07th June, 2017
I will keep this short and sweet. Strong & powerful for the real man. Easy on the trigger but a very pleasant and cheap addition to any wardrobe.
08th May, 2017
A honey sweetened floral patchouli powerhouse. One of the very best powerhouse scents available, IMO. Of course, it packs a big punch and keeps coming all day long, as you would expect. So much so that I took a sharpie to the cap and added a "I". That stops me at 1 full spray, to let it hit me and consider the situation. 2 sprays will often be too much, depending on the situation. If you get finger happy with this one you will most likely ruin an otherwise great experience.

Dry down is brash and synthetic, walk it off. The next half hour or so is a developing harbinger of what's to come, The honeyed patchouli (plus supporting cast) sets up shop and plays out for well over 12 hours. It's a very nice chord which sets it apart from most other powerhouses. Weighty but not too heavy (as many powerhouse scents are to my nose), complex, natural once settled in and very well balanced. Its delightful from hour 1-18, or so, as long as you didn't overspray, the curse of nasal burnout death for such a powerful beast. You probably wouldn't one hand shoot a 12 gauge shotgun so don't underestimate this one's power either.

This one is highly recommended at <$20 for a very nice 4oz bottle of light green juice that should last as long as a nice pair of dress jeans.
18th October, 2016
Giorgio for Men, WOW! I am so glad I finally picked this classic up and gave it a try. If you are a powerhouse lover, this is a powerhouse in every sense of the word. I cannot understand how some men can give this anything other than a thumbs up rating.

This is NOT for the 'sport', 'aquatic' or 'modern' scent dudes. If you like trendy scents, store branded scents, unisex scents, this is also NOT for you. If you are happy with a cologne that only lasts a few hours or enjoy being 'subtle' and 'safe', this is NOT for you.

This is for the serious fragrance collector who wants to smell completely different from everyone else wherever they may find themselves. This masterpiece is for someone who is bold, confident, and undoubtedly, uncompromisingly masculine.

The top notes on this from the initial blast are somewhat harsh and weird. Citrus, lemon, honey, lavender and greens all hit you with a massive slap in the face, and at this time I honestly was frightened at the smell thinking this is awful. Then I thought, wait a minute, the BEST fragrances tend to start off a bit strange at first, let it develop.

Within fifteen minutes, the jasmine, patchouli and cinnamon musk notes began to come out, and I could tell something special was in my hands. Nothing prepared me for the beauty of this drydown. Over the next hour, the citrus notes settle down, a rich and deep leathery patchouli note comes in, which, matched to the dark and somewhat sweet tones of lavender, honey, jasmine and gardenia, is absolutely breathtaking.

The middle notes carry on this theme or rich leather, patchouli, greens, honey and jasmine with such complexity for an extremely long period of time. I could never imagine a fragrance that costs so little would be so amazing. Giorgio for Men continuously projects and lingers for hours and hours, yet maintains such a complex and well crafted blend of masculinity.

The base of patchouli, jasmine and musk carry on for what seems an eternity. This is by far one of the strongest fragrances I have ever encountered. I have YSL's Kouros, I have Ted Lapidus' original Lapidus, I have tried A*Men, Joop, D&G Homme, JPG's Le Male and plenty of other nuclear powered colognes. And I can tell you, Giorgio for Men is right up there towards the top of the list.

With a liberal application, I am getting about 12-15 hours of longevity, with absolutely monstrous sillage and massive projection the whole way through. After that, it plays closer to the skin and gives you a natural manly scent that you will leave on pillows long after you have left. It stays on clothes for days and days. I smelled it on me after a shower and throughout a day at the pool. This juice is extremely potent and powerful.

For the price, you simply cannot beat this masculine fragrance, every serious collector and gentleman should have several bottles of this in this closet. This immediately went into my top ten colognes of all time. Do yourself a huge favor and pick this up. You won't regret it.
22nd April, 2016

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