Jade East (1964)
by Regency

I confess that I've never gagged nor puked while smelling any cologne, after shave or eau de toilette. Certainly a powdery, unassuming gentleman such as Jade East (or his contemporary, Brut) has not resulted in any physical manifestation of nausea. What is here that causes such distress? I am allergic to penicillin, but I can't imagine giving it a thumbs down because of my personal malady. Those who are so adversely affected by fragrances must not have much luck finding pleasant experiences in this hobby, and that's unfortunate.

I also confess that I am partial to old school fragrances. Jade East is a charter member of a group that includes Brut, Canoe, Coty Musk, Fred Hayman's Touch For Men among others. Barbershop all the way, affordable as heck, nostalgia in a bottle.

19th March, 2011.

If you hate old-school colognes like Brut or Canoe, don't even bother unscrewing the cap on this. Go back to your unisex niche fragrances. Jade East is not for you.

This balls-to-the-wall fougere is so crude and loud it makes Brut smell discreet and refined by comparison. Just be patient and try to make it past the synthetic lavender blast when you first put it on. It's worth it, because the drydown really is superb. There are no heart notes in Jade East. The drydown smells sweet, warm, very musky and green. Granted, Jade East can smell pretty rude at first, but the drydown comes quickly, and it's what drives me to wear this dinosaur.

Jade East is a product of its time, and many people will find it outdated. But it was fragrances like Jade East that set the stage for the big powerhouse fragrances in the 70's and 80's. I wouldn't call Jade East a masterpiece or even a classic, but I really love it.

MY RATING: 8/10

18th October, 2010. (Last Edited: 14th June, 2011.)

My Husband wore Jade East (the first made) when we met. I was 19yrs.old. I fell in love with him and Jade East. I'm in my 60's now.

24th May, 2010.

As Magnulus mentioned, Jade East is very close to Canoe in its overall impression, although JE doesn't last nearly as long. Jade East is a bit brighter, with more sparkle in the top notes, and I detect a hint of lilac in the transition from top to mid-notes. Like Canoe, Jade East has an introspective quality that seems to go well with overcast skies and muted colors. Rainy days bring out its fresh notes, and I associate it with early springtime, when the cherry and plum trees are blossoming. I bought my first bottle in high school, when I was just beginning to explore the world of fragrance, and I've enjoyed it ever since. A sixties classic!

29th April, 2010. (Last Edited: 6th June, 2010.)

I recall someone I used to hang out with giving his son a bottle of Jade East as one of his 21st birthday gifts in the year 1998...nostalgia...

and cruelty.

This is sickening stuff even named offensively...

20th March, 2010.

I have wonderful memories of the scent of Jade East. Fragrance is very personal and for me it was intoxicating. I too would love to smell it again ... especially splashed lightly on my sweetheart. I have never found a scent that was quite so attractive - but for me Nautica Men (Classic) is almost there ;)

23rd October, 2009.