Perfume Directory

MG5 (1967)
by Shiseido


MG5 information

Year of Launch1967
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About MG5

The design of this product package overturned the usual rule for men's cosmetics of using a larger bottle with a smaller cap, and instead made both the same diameter, a novel and easy to use shape. This was decorated with a monotone checkered diamond pattern in black and silver, conveying a sense of cleanness and speed appealing to the sensibilities of young people at the time. The name was based on “M” for modern, “G” for gentleman, and “5” for the five notable features the product offered.

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