Perfume Directory

New West for Him (1988)
by Aramis


New West for Him information

Year of Launch1988
AvailabilityIn Production
Average Rating
(based on 181 votes)

People and companies

PerfumerYves Tanguy
Parent CompanyEstee Lauder Companies > Aramis and Designer Fragrances
Parent Company at launchEstee Lauder Companies

About New West for Him

The idea was to give this fragrance a Californian feel -- The packaging stated "Aramis, Los Angeles, California", instead of the usual "Aramis New York". 

New West for Him fragrance notes

Reviews of New West for Him

Warning !Disgusting! .Worse than toilet freshener.Ozonic? No! Subtle? No! Any depth? No! Sickly sweet and super feminine. I bought some on the strength of reviews .lESSON LEARNED! Had to write this prior to going and scrubbing it off . Macdonnalds toilet smells way better. Very eighties , very heavy, sorry gotta go wash before I LOSE MY LUNCH.
20th September, 2017
Somewhere inside this spearmint and bubblegum oriental there's an aquatic trying to get out.

Spearmint and sweet bubblegum head up the profile along with herbal and green notes, and because this accord is linked to an oriental base they create an unsympathetic environment for the airy and salty aromatics. How can a perfume be salt watery airy on the one hand and sweet dry and seductive on the other, and still be coherent? Its like trying to catch a sea breeze in a boudoir.

New West for Him was probably, in its oriental phase, rather too feminine for some young men. The spearmint bubblegum note was also perhaps too frivolous for a Youth which was becoming more and more concerned with saving the whale, protecting Gaia - mother earth, and the environment in general. The gourmand direction of NWfH seems instead more attuned to the - by then - passing era of eighties style conspicuous consumption.

It was 1988, the year that - after a massive resurgence in popularity - the Beach Boys were elected to the Rock and Roll Hall of Fame. The same year the Surfing and Sun phenomenon known as Baywatch appeared for the first time on TV, and in perfumery Cool Water was launched. Together with others like l'Eau d'Issey and CK One it would sweep away the old school of Giorgio and Poison with a new wave of puritan perfumery.

In a time when all things marine were influencing popular culture, it was that other, distinctive and more legible aquatic that cleaned up. Cool Water rode high on the wave of an emerging post-eighties backlash that just wanted simplicity and cleanliness from a perfume. New West was too complex, a confused gourmand - oriental / aquatic which failed to articulate the spirit of the times and got left behind, largely to sink without trace.


Disclaimer : This review was done on a 7ml miniature with no box. The thick juice is amber coloured; it could be nearly thirty years old. It may be an original formula - some people say NWfH was reformulated.
On the other hand, this is for sure; in a head to head with vintage Cool Water, NWfH was noticeably different in overall character and clarity of the head notes, and this influenced the slant of my review. WG
09th August, 2017
I absolutey LOVE the opening of this. It starts off as a chypre with an aquatic thing for the first 5 minutes before it gets more green, more minty, with this awesome smokey smell of incense in the background. It hits you from many angles, but it's also smooth and balanced. Smokey, soapy, citrus, aquatic, chypre.

The dry down really sucks though, to me. It's like a stripped away resinous unsweetened amber.. kind of smells like beeswax, without any sweetness. Nothing from the top is even noticeable by the end. Bummer.

That said, since dry down is the longest lasting part of most fragrances, I have to have this nasty base on my skin for hours to come, so my rating from a potential 2 thumbs up goes to a neutral.
23rd January, 2017
I have fond memories of this scent from when I'd first discovered it decades ago: Clean, warm, daring, exciting...lasting a long time. Better for spring and summer, esp. if worn judiciously as this one can be overpowering.
03rd December, 2016
Is it just me, or does this smell like Sud Est by Romeo Gigli? It is a very good scent and smells like it came right out of the late 1970s or mid 1980s. It is unique, as Sud Est is unique. I love it and glad it is still being made by Aramis in the U.K. (fragrances made in the U.K. seem to have a great lasting quality, e.g. Estee Super Cologne Spray [now made in USA, but U.K. version seemed to last longer]). New West is definitely a go-to fragrance if you want to be told you smell great!
24th October, 2016
Stardate: 20160802

I wish perfume industry could learn something from Aramis.

- They make great fragrances. Aramis,Havana, 900, New West and Tuscany are masterpieces.

-They take pains to confirm to all the IFRA bans and regulations while keeping the fragrance intact.

- They sell for a song.

My advice to anyone starting out is to go and buy Gentleman's Collection (can be had for under $50) and then use it as a reference for style and quality.

About New West: A great scent for hot days. You can smell calone if you try hard. Others should learn from New West on how to use Calone. It also shares some of the Havana DNA.
Basically it is the evolutionary link between old school fragrances like Havana and the modern aquatics.

A must for all gentleman and at the current price a crime if you don't have a FB.

02nd August, 2016

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