Perfume Directory

New West for Him (1988)
by Aramis

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New West for Him information

Year of Launch1988
GenderMasculine
AvailabilityIn Production
Average Rating
(based on 185 votes)

People and companies

HouseAramis
PerfumerYves Tanguy
Parent CompanyEstee Lauder Companies > Aramis and Designer Fragrances
Parent Company at launchEstee Lauder Companies

About New West for Him

The idea was to give this fragrance a Californian feel -- The packaging stated "Aramis, Los Angeles, California", instead of the usual "Aramis New York". 

New West for Him fragrance notes

Reviews of New West for Him

New West is an old-school approach to a new way of thinking; it is an aquatic-themed scent made without the huge glut of chemicals that made the "blue hue" of scents like Davidoff's Cool Water (also 1988) possible. Aramis made it to capture the feeling of a modern-day California, hence the name "New West" rather than anything else with a western theme, and the scent was to epitomize a care-free lifestyle where the weather was always beautiful. It's a youthful scent that ironically comes across as more mature than most in it's class, giving it longer life in a collection than most things aimed at that demographic. It's equally worn by folks looking for relevant and likeable fragrance options, and dyed-in-the-wool hobbyists that appreciate it for it's artful construction. It rides both the mainstream line and the niche as well, but is really neither. New West in a way can be seen as a missing link between something like Cool Water and the later Eternity for men by Calvin Klein (1989), as that too took a less-artificial route to a squeaky-clean fresh vibrancy in it's construction. New West sets itself apart from nearly everything in it's class during those earliest of days for the aquatic and "fresh" revolution by mixing in 2/3rds of the decidedly "dirty" house notes of Aramis in the base; this one does indeed contain the proportionate amounts of patchouli and moss in the base just as past Aramis scents (except JHL) contained, but there is no vetiver that I can detect. What's the most funny about this is if this scent was put out by another house besides Aramis, it would be defamed as overly-sweet freshie nightmare worthy of the waste bin, but because it carries a pedigree from the house Lauder built, perfumistas tend to approach it with rose-tinted glasses.

Having a slightly scratchier base than the usual suspects of the late 80's and early 90's means this projects on skin and shirt much longer than any of them, but is heaped upon with herbals, florals, and super sweet notes of mint and calone derived from watermelon in the top. Bear in mind that New West was among the first to use calone in significant amounts and here it's blended with much more restraint than later abusers during the ozonic days of the 90's and early 2000's, when youthful, fruity, and nose-burning masculines filled the air with the scent of melted Jolly Rancher candies. New West avoids the fruit-flavored ozone label by having so much old-school goodness under the hood, and once that hyper-sharp and fruity calone note simmers into the mint and geranium in the top, the herbs come out to play in the middle, which warm it all up and disperses the sweetness until we hit the classic base of woods, moss, and musk. Top notes never fully fade on this and you'll smell that sparkly melon twang all the way until the end like in most later ozonics. There's just so much else going on for this besides the opening sweetness, and it's rounded out much more than anything else from that period given it's traditional construction, that it's quite literally best described as only a "semi-aquatic" fresh fragrance that dynamically rides the line between temperature extremes. Granted, this one hides under the shirt collar in freezing cold, but for office wear, it makes a good 365 scent and even pulls double duty for dates and night life due to it's affability. There is some similarity in composition between New West and the later Havana (1994), and the perfumer for the latter is not known, but if Yves Tanguy worked on that for Aramis as well, it would indeed explain a lot. New West still seems youthful despite turning 30, and if it was marketed more heavily once again and this time to the youth segment, might actually climb it's way back into department store front counters.

As it stands, Havana can be seen as an even warmer, boozier, woody, and richer version of New West beefed up for night use, although it too can be used in day wear as it isn't so virile as to put folks off guard. Most of this similarity between New West and Havana can be attributed to the similar fruit notes, with grapefruit and orange replacing calone from watermelon in Havana, plus similar herbals in the middle with patchouli and cedar making a return in the base. I wouldn't say New West is close enough for Havana to be a flanker, but there is definitely some referencing here, and it would be the last of the truly great traditionally-constructed scents from Aramis anyway. In a modern age, New West is perhaps more relevant than ever, as it's fruity opening, herbal middle, and warm woods base make it a definite stand out from the glut of aquatics that still appear, and it's a great left-from-center option for the person that wants to smell attractive, presentable, but completely unique. It's a great timeless signature scent that still feels modern despite being nearly 3 decades old, and there aren't many things out there from any designer which can make that claim. It's a fresh scent for those who perfer traditional quality over modern chemicals, and a modern scent for folks who hate ubiquity and miss the days when a guy could find something relatively easily that stood out from the crowd; it does all this while being truly subtle and not brash like the 80's powerhouses it was replacing, remaining a "skin scent" as it's self-described, in the end. It's quite amazing to think that something like this stood tall alongside heavy civet and rose chypres or mossy bergamot blasters that were still clearing out night clubs in the decade, but that's part of it's charm too. I'm usually not a huge fan of this style, but New West by Aramis does it right, proving you don't need to throw the baby out with the bathwater to do something new.
02nd January, 2018 (last edited: 15th May, 2018)
Warning !Disgusting! .Worse than toilet freshener.Ozonic? No! Subtle? No! Any depth? No! Sickly sweet and super feminine. I bought some on the strength of reviews .lESSON LEARNED! Had to write this prior to going and scrubbing it off . Macdonnalds toilet smells way better. Very eighties , very heavy, sorry gotta go wash before I LOSE MY LUNCH.
20th September, 2017
Somewhere inside this spearmint and bubblegum oriental there's an aquatic trying to get out.

Spearmint and sweet bubblegum head up the profile along with herbal and green notes, and because this accord is linked to an oriental base they create an unsympathetic environment for the airy and salty aromatics. How can a perfume be salt watery airy on the one hand and sweet dry and seductive on the other, and still be coherent? Its like trying to catch a sea breeze in a boudoir.

New West for Him was probably, in its oriental phase, rather too feminine for some young men. The spearmint bubblegum note was also perhaps too frivolous for a Youth which was becoming more and more concerned with saving the whale, protecting Gaia - mother earth, and the environment in general. The gourmand direction of NWfH seems instead more attuned to the - by then - passing era of eighties style conspicuous consumption.

It was 1988, the year that - after a massive resurgence in popularity - the Beach Boys were elected to the Rock and Roll Hall of Fame. The same year the Surfing and Sun phenomenon known as Baywatch appeared for the first time on TV, and in perfumery Cool Water was launched. Together with others like l'Eau d'Issey and CK One it would sweep away the old school of Giorgio and Poison with a new wave of puritan perfumery.

In a time when all things marine were influencing popular culture, it was that other, distinctive and more legible aquatic that cleaned up. Cool Water rode high on the wave of an emerging post-eighties backlash that just wanted simplicity and cleanliness from a perfume. New West was too complex, a confused gourmand - oriental / aquatic which failed to articulate the spirit of the times and got left behind, largely to sink without trace.

***

Disclaimer : This review was done on a 7ml miniature with no box. The thick juice is amber coloured; it could be nearly thirty years old. It may be an original formula - some people say NWfH was reformulated.
On the other hand, this is for sure; in a head to head with vintage Cool Water, NWfH was noticeably different in overall character and clarity of the head notes, and this influenced the slant of my review. WG
09th August, 2017
I absolutey LOVE the opening of this. It starts off as a chypre with an aquatic thing for the first 5 minutes before it gets more green, more minty, with this awesome smokey smell of incense in the background. It hits you from many angles, but it's also smooth and balanced. Smokey, soapy, citrus, aquatic, chypre.

The dry down really sucks though, to me. It's like a stripped away resinous unsweetened amber.. kind of smells like beeswax, without any sweetness. Nothing from the top is even noticeable by the end. Bummer.

That said, since dry down is the longest lasting part of most fragrances, I have to have this nasty base on my skin for hours to come, so my rating from a potential 2 thumbs up goes to a neutral.
23rd January, 2017
I have fond memories of this scent from when I'd first discovered it decades ago: Clean, warm, daring, exciting...lasting a long time. Better for spring and summer, esp. if worn judiciously as this one can be overpowering.
03rd December, 2016
Is it just me, or does this smell like Sud Est by Romeo Gigli? It is a very good scent and smells like it came right out of the late 1970s or mid 1980s. It is unique, as Sud Est is unique. I love it and glad it is still being made by Aramis in the U.K. (fragrances made in the U.K. seem to have a great lasting quality, e.g. Estee Super Cologne Spray [now made in USA, but U.K. version seemed to last longer]). New West is definitely a go-to fragrance if you want to be told you smell great!
24th October, 2016

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New West ( Original Version ) by Aramis For Him Men 0.25 Oz Skinscent Mini

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lot 2 New Vintage ARAMIS New West for him Cologne mini Calvin Klein CK One

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New West Skinscent Spray For Him 3.4oz/100ml by ARAMIS ~ Classic Vintage

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New West by Aramis Skinscent Spray For Him 1.7 oz Original Scent

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NEW WEST SKINSCENT FOR HIM by ARAMIS 7ml - .25oz EDT Splash Travel Mini NEW (C65

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Mini NEW WEST Skinscent For Him By ARAMIS .25 oz Splash

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New West ( Original Version ) by Aramis For Him Men 0.25 Oz Skinscent Mini

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New West Skinscent for Him Mens Fragrance Vintage 1 oz Splash Aramis Old Version

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New West by Aramis 3.3 / 3.4 oz 100 ml Skinscent Skin scent Spray for Him Men

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New West Skinscent Spash for him by Aramis 1 Fl Oz

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