Perfume Directory

No. 89 (1951)
by Floris


No. 89 information

Year of Launch1951
AvailabilityIn Production
Average Rating
(based on 137 votes)

People and companies


About No. 89

A quintessentially English fragrance, the traditional gentlemen's choice. No. 89 for men is synonymous with suave and is in fact the preference of James Bond himself.

No. 89 fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of No. 89

I'm having a little trouble characterising this as a cologne. I tend to find that Floris, as with Trumpers, Truefitt and the other prominent English requisite companies, make things in a house style with definite commonalities among the various lines. This, though, I see no real way of comparing with something like, say, Elite.

89 has a musky, dusty rose and nutmeg opening with very brief citrus. There is a progression of sorts but not a "wide" kind of transition, if that makes sense. It's more the kind of fragrance where it's good enough to move through the gears but where the envelope is rather narrow. For that reason, it comes over as rather quiet on my skin and without the performance benefits of something such as Pour Monsieur, which should be an obvious comparison via the nutmeg. Some woods join the mix later on but the rose and nutmeg never depart.

If that all makes it sound like I'm not keen - not a bit of it. 89 is very likeable, not to mention 007-approved, and masculine enough to deserve that designation although I don't see why women shouldn't also enjoy it. It's not full of colour but rather, in my experience, a staid and satisfying scent of good quality. And if you don't fancy paying retail, there are currently some great deals on Ebay and the like. I do wonder, though, how it would win a head-to-head against any of my existing wardrobe for most purposes.
17th April, 2018
Oviatt Show all reviews
United States
I have been a pushover for Floris ever since I entered their premises for the first time, which was long, long ago (Jimmy had just handed the gavel to Maggie that very year….). They have some really good scents but more than that, they have character and stamina and charm. Well-made and… well, very British. Now, of course, Floris is pushing boundaries and making a new heritage for themselves; back then, they were just as pleased as Punch with the status quo. Squarely in the middle of that is No. 89. Launched in 1951, it is perfectly in sync with its time—a nod to the past, a hope for a better tomorrow and—hopefully, a return to business as usual (remember, there was still rationing in England as late as 1954). The fact that it became Ian Fleming’s favorite scent didn’t hurt….. One of the few scents that I could imagine both Anthony Eden and Anthony Armstrong-Jones wearing. And Quentin Crisp, for that matter.
Floris No. 89 has a soapy, eau de cologne/Neroli opening that smells as if you had just bathed with 4711 soap. How reassuring that must have seemed to a generation for whom simple things like soap and hot water were a luxury. Luxury? Do you want luxury? As if on cue, a luxurious note of roses and nutmeg enters the scene, reminding us that glamour is not just in the purview of the ladies. Before you can say ponce, the manly woods and grasses bring the whole thing home, safe as houses. Old school? Oh, yes. I feel a glass of port coming on even as we speak. For a younger man who wants to get his Jermyn Street rocks off, this would be just the thing. For the rest of us, this is a clean, discretely luxurious classic scent that speaks to the pinstriped spycatcher in all of us. And don’t fool yourself—he is there within us all. And he is wearing Floris No. 89.
27th September, 2016
N. 89 by Floris is a delightfully old-school “dandy” gem, quite a prototypical British soapy barbershop scent all about rose, lavender, mossy woods and citrus. It’s astonishingly uncreative, but truly impeccable to any extent. And surprisingly rich and good quality even in the current version, which smells absolutely great, round, not overly synthetic or flat as many current versions of old fragrances – or as other inferior, similarly-themed English products like Geo Trumper’s ones (Floris is quite better quality-wise for me). Bronnley’s Gentleman cologne does quite a similar job at a more affordable price, but No. 89 smells probably a bit deeper and more distinguished than that, also more rose-y and powdery. Very classy, very solid, very “gentlemanly”, a tad pedantic yet less boring than it may seem. More than pleasant all in all. British barbers’ soap at its finest.

18th February, 2016
Love this scent. Citrus blast upfront followed by a woody/soapy lingering scent that has pretty powerful sillage but average longevity.

Really the perfect EdT to wear to the office for a well dressed gentleman who wants to make a discreet statement of elegance.

This and Santal are my favorites in the Floris lineup.
17th February, 2016
Marais Show all reviews
United Kingdom
A staid woody rose. Not quite shorn of all frivolity (q.v. VC&A pour Homme), the mood is lightened a little by a touch of sweet powder. It makes me think of a dusty, dark wood-panelled office. Ergo, it suits a mature professional. The scent lasts all day with low projection, not quite a skin scent (from 6 sprays). Along with Eau de Santal, the best of a generally uninspiring line-up. Nice but unlikely to enrapture.
11th August, 2014
No. 89 opens on a potent, retro, barbershop accord of soapy lavender, bitter petitgrain and citrus that mellows as rose and geranium well up beneath it. The heart includes bergamot and nutmeg alongside the aromatics and rose, all displayed against a background of vetiver and sweetened woods. For a time the result smells rich, in a kind of staid, punctilious manner, but the olfactory experience peaks at about 30 minutes. From that point forward the petitgrain, bergamot, and allied citrus notes retreat to leave the composition feeling progressively flatter as it goes.

Warm musk, a touch of moss, and powdery amber decorate the vetiver and sandalwood base notes. The musk interacts with labdanum in the amber blend to cast an interesting animalic shadow over the drydown, while the very last stage sees the sandalwood and vetiver lingering as a quiet, semi-sweet skin scent. Though No. 89 comes on strong, it spends most of its development in a more reserved mode. After an hour of wear the sillage and projection, while hardly weak, do not display the power hinted at in the opening. As a result, No. 89 is actually more wearable and versatile than it might otherwise have been. Versatile, wearable, and dignified, but with its staunch reserve, it doesn’t quite capture my imagination or inspire love.
21st June, 2014

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