Reaction for Men (2004)
by Kenneth Cole

Hmmmm.
Tried and Tried again.
Love the opening. Fresh apples and melons... yummm.
Hate the finish. Synthetic chemical residue...yuck.
Like a hyped up film everyone is talking about with a bad ending.
The first half hour is great but then I want my money back.
That was my reaction.

17th January, 2012.

I get plenty of compliments on this one. It has such a fresh smell and it was my favorite fragrance when it came out. However, I am still dissapointed with the longetivity of this one. I have to re-aply every 2 hours or so.

15th January, 2012.

Foetidus has it about right, in my opinion. I've tried this a few times. First time, I didn't like it (not a great fan of melon). Tried again recently, and actually thought it was fresh & pleasant. Dries down within an hour or so on me to a VERY faint hint of sandalwood, maybe musk. But you really have to get your nose right next to the skin to pick up anything. Might be ok for casual events that don't last long. After trying a few more times, I find it reminds me of Azzaro Now, which I prefer over this, & which lasts longer on me than Reaction.

10th June, 2011. (Last Edited: 6th July, 2011.)

A plastic fantastic version of Allure Homme with a big dose of inoffensive, appealing aquatic watermelon up front. Reasonable projection, OK longevity. If you live in Kenneth Cole's guest house or have some sort of contractual obligation to wear KC scents then this might be a decent option. This could have been nightmarish but ended up pleasant but forgettable.

27th March, 2011.

Great scent. Got a compliment wearing this from a girl at the cash register at the super market a few years ago. Only problem is, as many others have mentioned, horrible longevity. Lasts 3-4 hours on me then *POOF*...disappears. Otherwise, I would have given it Thumbs Up.

26th January, 2011.

Not a bad scent, though overly synthetic, its got decent projection. The longevity is a bit weak, I get about 4-5 hours from it, so feel free to "over-apply", if you will (5-6 sprays works for me). A good everyday wear, non offensive. Smells better than Cool Water, imo. This blends in nicely with todays world of aquatics, it wont stick out, but at the same time a bit different than the rest of the bunch. 6.5/10.

19th October, 2010.