Perfume Directory

Wild Country (1967)
by Avon


Wild Country information

Year of Launch1967
AvailabilityIn Production
Average Rating
(based on 52 votes)

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About Wild Country

Wild Country is a masculine fragrance by Avon. The scent was launched in 1967

Wild Country fragrance notes

Reviews of Wild Country

Love this fougere from beginning to end. At it's Vintage basic, it follows the standard Citrus Lavender Tonka riff. The Aromatics/Florals set a melody in the Heart that doesn't really relate to the name. The powder competes with that of Habit Rouge. Is that Oakmoss that's generating a mild Animalic?
What a joy, to be able to nose journey, without disturbance from Caramelized Woody Aroma Chemical Compound, heavy doses of Ambroxin and the Calonic.
The Vanilla-ed Oakmoss and Amber seems to throw off a Honeyed Piss note, like that I find attractive, in Balenciaga HH Club, a Sheep's Ra, Boss No.1, a Fooshaear.
Mossy Musk 8 Hours and counting for 60's Vintage.
23rd March, 2019 (last edited: 24th March, 2019)
Stardate 20181004:

A decent classic fragrance. The tonka is strong initially but then gives way to animalics - is it musk or something else? It is not laundry musk for sure :) . I can see why it gets compared to Brut cause Brut is heavy of musk and coumarin but Wild country has different evolution and it lacks lavendar+moss. Strange cause I do see them listed in the notes.
A neutral for me.
04th October, 2018
My thumb up goes to the vintage Wild Country by Avon...not the current formula.It just mainly smells like Brut to me, blending more vanilla at caliber with Canoe.All this in a pink sort of fluid.It's barbershop styled so not bad...I'd give it a neutral really.

The vintage formula:

This has a base of barbershop talcum powder with generous sweeps of musk.Oriental spice with kind of a buttery smooth sweetness to it.Wild Country in vintage form is very simple and I like it...reminds me of Coty Musk for Men.I like Avon's design more because it's stronger,lasts a heck of a lot longer,and a better oriental spice note.Even the aftershave is stronger than Coty's design.

The current formula of Wild Country...I just can't grasp.
04th February, 2018 (last edited: 22nd January, 2019)
Avon Wild Country (1967), where do we begin? It's both follows a well-known male fragrance trope, and sets new precedents of it's own that other higher-end design houses would follow, coincidentally establishing a new trope of sorts as a result. It's one of the few if not the only fragrance from Avon that more discerning (and often snobbish) masculine fragrance "colognoisseurs" will acknowledge as noteworthy, even if they don't like it. Wild Country has the distinction of being the oldest men's scent from the house still in production, and in continuous production since it's launch. Like it or not folks, this powdery little number from America's formerly favorite door-to-door peddler of "cheap perfume" is a bona fide classic. It's the first cologne I ever smelled, period. Years later, when I was old enough to appreciate smelling good, it was the first that I purchased on my own, and that was merely because of the good memory associated with smelling it as a child. From an objective point of view, Wild Country is a powdery barbershop fougère in the same train of thought as Canoe by Dana (1936) or Brut (1963) by Fabergé. It's only common link to them is following the same basic construction with base notes of moss and/or tonka (in this case both) and top notes consisting of something citrus and something floral/herbal. Outside of that, it really smells nothing like either of them, despite having identical top notes with Brut. The secret here is the woods and carnation in the heart of the fragrance, and the infusion of musk in the base, without patchouli, vetiver, or the usual "greens" found in more aromatic variants of this style. The results of this warmer, woodsier, softer combination of notes included in the moss/tonka/citrus/lavender power band of the typical barbershop fougère is something that comes across more rugged and down-to-earth; Wild Country is the birth of the blue collar everyman's scent.

Wild Country isn't pretentious, it isn't overly refined, and it's inviting in the way the old local bar is after a hard day's work. It evokes that mental imagery of the American west, of podunk towns, well-worn saddles, tall hats, and it's a powdery floral and woodsy bouquet that almost evokes the smell of leather despite not having a leather note in it (more of a buckskin suede leather, but still). This hard-working and plain-spoken aesthetic appealed to the working stiffs who were saddled with this stuff by their Avon buying or selling wives, girlfriends, mothers, sisters, and aunts. Many guys got this in one of several goofy gift decanters Avon went nuts for in the 60's and 70's, but assuming they used it, the scent eventually became related to all the social outings and romantic liaisons these guys would have. It didn't need to come from a fancy French design house, or be bought from an expensive inner-city boutique (assuming you had access to one living in Nowhereville USA), and could instead just be reordered through the neighboring Avon lady or member of the family. Guys from this walk of life (just like my late father) couldn't be bothered with all that decorum, and preferred the scent that was pleasant, presentable, but still could be related to the passions and struggles they made as average blue-jeans-wearing American guys (cowboy hats or not), which is something the fancy French stuff couldn't do. That association, probably more than the abstract artistic quality of the scent itself, is probably why this became huge and took off like it did. Wild Country elicits thoughts of a guy who lays plumbing all week, or herds up cattle on a ranch, getting in his work van or pickup to go into town with his one good shirt so he can dance with that lady (or gent) he's been fixing to ask out. This humble charm is something that Ralph Lauren would try to evoke years later with the original Chaps (1979), which felt like Wild Country on steroids to be honest, and Coty would also take a stab at with the Stetson (1981) line, licensing a name from a famous cowboy hat maker just to dig it in a little deeper.

Neither of those quite got the -point- of Wild Country, but it was impossible for them because high end fashion moguls and French perfume conglomerates don't know what it's like to punch a time clock at the assembly plant or split a cord of wood with an axe, they just wanted to capture the aesthetic and not the authenticity. Neither would probably admit now that they made creations inspired by a paltry mail order catalog scent maker, but that's besides the point. Avon had been making men's fragrance for a few years before Wild Country hit, and some of it was rather good, if predictable, but it was this scent that really helped them connect and resonate with their core audience, the kind of guys that would be interested in entry-level scents for pragmatic reasons if nothing else. Avon would never get it this "right" again, even if it did make several really noteworthy (and successful) scents for guys in the subsequent decades, which is why this -still- endures as it does. Folks who hate barbershop scents won't like it, but that doesn't matter as much really, since it's still a hard-working classic, and it doesn't get much "manlier" than this. I have smelled both modern and original formulations of Wild Country, and I can report that outside of small tweaks, the scent has remained mostly the same. Nothing in it then or now really has any bans or restrictions besides the moss and heliotrope, so outside maybe swapping out moss for a synthetic note and making the dry down soapier, it casts nearly the same spell. I'd prefer the older formulas simply because they're drier overall. Adding more sweetness to Wild Country made it seem less wild, and more mild, as it were.
06th September, 2017 (last edited: 16th August, 2018)
This is truly a classic smell. Some may refer to it as a "mature" fragrance.

This is the sort of fragrance Steampunk or Rockabilly gentlemen might apply for putting more of an emphasis on an homage to days gone by.

Wild Country is a great cologne for men, except me, it's weird, one of those situations where I like the scent just not on me.

A headache inducer on me so I passed it on to my father, the whole gift set which was a EDT, body wash and aftershave.

For the price I can't see why one would not give it a try, whether through ebay or an Avon rep. you have a good number available out there.
20th September, 2015
To my nose, this doesn't smell identical to Brut in any way. I was given a big bottle in 1970 marketed as "Mariner's Choice" in a bottle with a compass on it - this product has always been packaged in novel bottles. Hobson's choice; I was poor, and had nothing else. I guess it's fairly anodyne in an innocuous, inoffensive; vapid way. Quite a short lived effect, some might say bland, it was my go-to in my teens so I feel kindly disposed but only as one might relate to a familiar legacy aroma in the Old Spice class. Were it not for my fond memories, I'd possibly rate it as neutral.
18th July, 2014

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