This is flat out a woman's scent. It reminds me a lot of some of the Estee Lauder women's fragrances, particularly Youth Dew. It's not that it smells bad, it's just too feminine in my opinion. Too floral & powdery as everyone is saying.
"Or just gold-plated..."
If this is how a gold man should smell according to Amouage, I don't even dare to imagine how their take on a gold woman will be... Don't fool yourselves, this is Russia's secret weapon. If you ever wondered why good old Vladimir Putin is so successful in having his way with everyone, here's your answer. It's not Russian tanks or planes or missiles or submarines or whatever that force everyone into submission. It's an unstoppable compulsion to run away from him as soon as possible, even if that means that you will have to give him your house and your family as part of the deal. Who could last more than ten minutes sitting next to someone doused in it, especially when this someone can allegedly kill you with his bare hands as well, if his perfume fails to do so? It could also be the secret behind Vladimir's otherwise inexplainable rise to power. Being a former KGB member, he'd surely had some ways to lay hands on some bottles, during an era when perfumes were not exactly in abundance there, especially perfumes THAT expensive. Oh, and its name is all about subtlety and low profile. Two traits that are unequivocally known to be Vladimir's middle names. What was that? Oh yes, how does it smell... Well, it smells like myrrh and insense, mixed and burned to glorify Vladimir's grandeur, while he's trying to blow off some (testosterone scented) steam, by hunting civet cats during a state visit in Vietnam. So, depending on whether you like Putin and his Russia or not, you should either request that Amouage Gold Man becomes a centerpiece in Russia's flag, or banished from the face of Earth forever. There's no middle-of-the-road way with it...
Calling this scent a "floral and powdery" is as much of an understatement as describing the Sahara as "large and hot".
The flowers don't merely hit you, they run over you like a truck loaded with rose & jasmine crashing into your living room while you're unsuspectingly watching tv on a particularly hot and humid summer afternoon.
After several hours of unsuccessful scrubbing and wash away the stench you'll start to get the more subtle (if by comparison only) fecal and resinous notes. That is if you can still smell anything at all, of course.
Three of four tries later, you'll get a couple of important lessons:
1. Be extremely conservative on the application of this juice. Just like feeding a tiger, it may be exciting, but one wrong movement and it may rip your arm off.
2. The reviews are not kidding, this thing is special... Special like men who wear eyeliner and remain attractive to women. There are, of course, a few lads who can pull it off: middle eastern princes, mercenary Bedouins and the odd Hollywood-blockbuster pirate. But it would be best left alone by the rest of us unless you want to draw the funny stares that driving a camel to work on suburban Connecticut may get you.
Thumbs up? Well yes! the concoction is beautiful! It manages to be gargantuan and gorgeous at the same time! Sure, it has the power of an angry rhino trashing the perfume section at neiman marcus but after you get over the hell it raises in every nose downwind from you, you realize what a beautiful monster it is.
17th June, 2014 (last edited: 16th June, 2014)
Here it is: the most extreme turnaround in my opinion of any fragrance, ever. I begin with my original assessment:
“Egads! Honeyed cat pee. It must be arduous to extract and distil the urine of all those diabetic cats, which would explain the astronomical price. This is alleged to contain hundreds of ingredients, but to my nose it's civet, buckets of musty powder and aldehydes...and a little more powder. Civet + powder + aldehydic white flowers = The Cat Peed in Grandma's Closet. Bombastic and unbalanced for a full eight hours. Shocking as the flagship of the line that contains the marvelous Dia and Jubilation XXV. Oddly enough, the women's version is quite good on my wife. Go figure.”
What’s happened since? I’ve been sampling Gold on and off for years - have my tastes evolved so far? I suspect a reformulation is responsible, and for once, a reformulation for the better! Gold is still enormous, unsubtle, and intensely animalic, but it now strikes me as more nuanced and better balanced. The aldehydes and powder seem to have been toned way down, and the frankincense brought further to the fore. Where the “old” Gold was a musty, dusty, floral, the one I wear now is a rich incense fragrance with a bold floral overlay. Is it easy to wear? No. Does is it smell great? Yes. Once again, go figure…
My nose tells me Amouage Gold Man has been quietly reformulated since I came to embrace it several years ago. While the new Gold is by no means a shy fragrance, both the civet and the aldehydic floral accord have been toned down considerably since the new, rectangular bottles appeared. In its new incarnation Gold is more of an incense fragrance than a powdery floral, and I suspect many men will find this current formula far easier to wear than the original. The scent is still a blockbuster, still opulent enough to challenge American male sensibilities, but it’s no longer the over-the-top, Liberace costume piece it used to be. Still intact is the superb and tenacious civet and labdanum drydown, itself worth the price of admission, as far as I’m concerned.
What a diverse reaction! I've never seen reviews so evenly divided among the three ratings.
Because of its use of so many real oils as opposed to chemical equivalents, this has for me the effect of quality vintage perfume from the 1920s, 1930s, 1940s.
The rose and the civet are prominent, but there are enough oriental resins (myrrh, frankincense) and animalic notes (ambergris, civet, musk) to secure the base. The cedar wood and sandalwood never overpower the floral/animalic, they simply float under it.
This for me is very unisex - woman CAN wear it, men MAY wear it. It is a "romantic floral" for men, as Turin named it, and its 4 stars are deserved.
A worthy partner for the original AMOUAGE GOLD. Too bad this range is entirely out of my budget arena.