One of 'em spicie-freshies for the upwardly mobile crowd. And what a name! Too bad they stopped short of Crotch or Cleavage - Crave somewhat dilutes the marketing message. This one has no redeeming qualities whatsoever.
Crave is a bold cross between Yohji Homme and CK's Truth for Women, and its death knell was trying to be both at once. Anyone who is familiar with Royal Copenhagen's Viking will recognize a vaguely pleasant yet overly misdirected jumble of notes which almost pan out yet drydown to a great mess. It's fruity, watery, herbal, and refreshing and quite androgynous in the CK manner but it quickly becomes quite cloying. It is almost a good idea but really better left dead.
A pleasant marine aquatic, Crave is different from most on the market but not so different or prohibitively expensive to be difficult to wear. In the salty, citrus, semi woody category that leans toward Tom Ford Costa Azzurra or Creed Erolfa, but does not really mimic either of those luxury fragrances. Crave is slightly more citrus than either of those.
While it may be polarizing due to uniquely being at the intersection of the "out at sea" and "beachy" subcategories of aquatics, its relative uniqueness in this sense makes Crave all the more intriguing, and it occupies its own space between the citrus and coconut beach fragrances and the salty, woody marine fragrances.
For a summer EDT, Crave's projection and longevity are both strong, especially its opening. It becomes a skin scent within a couple of hours but does last beyond the 6 hour mark.
There is some inconsistency in the listing of one of the top notes, as I've seen either "starfruit" or "starfish" but never both. I'd assume the fruit and not the animal, but I'm not sure I'd know how to detect either. Same goes for the lichen, as I'd expect animal products to be avoided, though this fragrance is now 13 years old.
As another side note, the spray bottle is slightly cumbersome (I find this to be the case with the off-center sprayer of Nautica Classic / Blue, as well), but that's separate from the scent itself.
In conclusion, this is worth a try if you're in the market for a warm weather fragrance.
7 out of 10
After 5 seconds of those same windex + grape drink topnotes you smell in everything, it quickly settles down to salty basil and overheating plastic sitting next to a swimming pool, but with a strange out-of-phase citric quality to the plastic smell.
By focusing on basil instead of dumb fruit, it hints at a smartness missing from your average aquatic, but then it blows everything by drying down to a toxic mix of ginger and bleach. It kind of makes me think that someone at Calvin Klein called for a scent "like Acqua di Gio, but more mainstream". Meh - there's nothing noteworthy here unless you just want to smell like every other interchangeable men's scent that comes and goes at Macy's.
I always liked this stuff a lot. I understood that it was overly youthful, not a classic scent or anything, but man, it was delicious. Very light, sweet, clean, and relatively synthetic. Great for summer, great when it's 2003 and you're in college and you want to smell better than your 2003 hipster friends.
I stumbled upon a formula for this while experimenting with mixing scents: 1 part each of calone, Ultrazur, and methyl pamplemousse, 2 parts each sandalwood and grapefruit oil. It's nuts just how close that comes. The calone really makes it. Obviously Crave was heavy on calone. I'm sure there was more in it, but this is a good approximation!
The top was very sweet and fruity, almost candy-like, and the rest was just clean and watery. And to me it had very little of anything else. It didn't change much as it dried, and I liked that for such a light, uncomplicated scent. It lasted a while and smelled good from a distance. I'm glad it's still so widely available online despite not existing anymore.