Perfume Directory

Jivago 24k Men (1995)
by Jivago

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Jivago 24k Men information

Year of Launch1995
GenderMasculine
AvailabilityIn Production
Average Rating
(based on 18 votes)

People and companies

HouseJivago

About Jivago 24k Men

Jivago 24k Men is a masculine fragrance by Jivago. The scent was launched in 1995

Reviews of Jivago 24k Men

Gimmicky and so-so. The gold flakes in the liquid are interesting, but otherwise I found 24k Men to be a run of the mill, spicy oriental scent that resemble Davidoff's Cool Water. I bought the gift set online, and sold it soon after to a local fragrance kiosk. Meh.
17th December, 2016
I get mostly vetiver and sandalwood, which is not a bad thing because I love that combo which is common in many perfumes I like.
The opening is somewhat sweet, somewhat herbal which may sound contradictory, but this fragrance manages to create that feeling. There is a hint of spices which becomes more pronounced as time goes by. Then comes the best of this fragrance, a beautiful spicy vetiver/sandalwood drydown that actually lasts a good length of time.
It gets my thumbs up, although not a strong one, it was going to get a neutral from me, but the drydown won me over.
Sillage and longevity are better than average.
09th December, 2014 (last edited: 30th December, 2014)
Swanky Show all reviews
United States
Jivago 24K is a dud in just about every way. The bottle is gimcrack '80s personified. Dollar store knockoffs don't use such cheap plastic! The gold flakes are risible and add nothing to an already low-rent operation. The fragrance is a cross between Eternity and Dolce and Gabbana Pour Homme for about 20 minutes, then becomes a melange of illegible notes. Finally, the vaunted longevity and sillage are nowhere to be found in my bottle. After two hours projection is puny and dull; at the six hour mark I can hardly smell this stuff. I wanted to like it, perversely, because it is so unpromising out of the box. The whole scene is set for a lousy, dated loser and I hoped it would be awesome despite itself. No go, I'm afraid.
15th April, 2013
shamu1 Show all reviews
United States
I'm only giving Jivago 24K Men a neutral simply because it's not a particularly bad fragrance. It is, however, a completely unoriginal and uncreative scent. To put it in a nutshell, it smells as if Caswell-Massey's Newport were thrown in a blender with Cool Water, only ten times more powerful than either of them. Jivago is loud as hell, projecting a good ten to twenty feet for about twenty minutes after application, then diminishing to about a five to ten foot sillage radius. This isn't the kind of smell I'd want to broadcast, and I doubt it's one others would want inflicted on them either. It also has 24 hour longevity, which I think is kind of ridiculous for this kind of scent. If you like sweet, classic British style masculines, there's a chance you might like Jivago, but its oppressive sillage and intensity is not suitable for this kind of scent - the scent itself has a certain gentlemanly formality, but its brutality will clear out any ballroom or conference room you're in. The gold specks in the juice are also kind of silly.
24th October, 2009
This is a nice, clean - but not outstanding cologne. It's fresh enough to be worn at any time, day or night. Somewhat fruity and spicy at the opening, followed by a mellow drydown of (I think) sandalwood and vetiver. Classy and clean, that's Jivago 24K. By the way, the little gold flecks (yes, they are really gold) are eventually dissolved by the cologne within a few years. Thumbs up from me.

Here's a little footnote, for trivia's sake: I own a small boutique hotel and several years ago, Ilina Jivago (founder and president of Jivago, Inc.) stayed here for several nights. She is a warm, delightful person and (dare I say...) stunningly beautiful. That's no exaggeration. She was as friendly as pie and before leaving, gave my wife a beautiful bottle of her 24K perfume for women. Pretty cool.
04th September, 2009
Incredibly sweet at the outset - but not in an unpleasant way. Stays sweets for a long time and certainly fills the room. I had a colleague across the hall turn over make 'take it easy' gestures when I spritzed it on in the office. Reminds me Creed imperial, and not just because of the gold associations, albeit at a much lower price point. So all it good.
04th December, 2008

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