Perfume Directory

M7 (2002)
by Yves Saint Laurent


M7 information

Year of Launch2002
Average Rating
(based on 1314 votes)

People and companies

HouseYves Saint Laurent
PerfumerAlberto Morillas
PerfumerJacques Cavallier
PackagingTom Ford
PackagingDoug Lloyd
Parent CompanyL'Oréal Group > YSL Beaute
Parent Company at launchPinault-Printemps-Redoute > Gucci Group > YSL Beaute

About M7

The first male scent from YSL since Tom Ford took the helm, is packaged in a deep brown bottle with a silver band at the top. The fragrance contains notes of Agarwood and is a fresh and woody sensual scent. Created by Alberto Morillas (Tommy, cK One, Angel...) and Jacques Cavalier (Issey, Ultraviolet..). The fragrance is so called as it is the seventh mens YSL brand.

M7 fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of M7

To those who looked down on M7:
Perhaps your expectations were way too high, you didn't sample it long enough, or the note associations from your experiences colored your opinion.

M7 was a major milestone in perfumery. Alberto and Jacques had experienced Arabian attars blended with oudh and wanted to find a way to introduce this kind of composition to the West. And they did just that.

M7 has an unmistakable oud note, mixed with amber, vetiver, and musk, plus some other notes. It produces a somewhat cherry wood accord. Some equate it to cherry cough syrup, but that's more of a visceral knee-jerk reaction. Intro the drydown the "cherry" subsides a bit.

This is a wonderful fragrance. It was reformulated a few years after its release (the notable visual change was the bottle, where the brown glass what changed to clear and a brown translucent sticker applied to the front side). The start is different, not quite as rich, but into the drydown it is hard to tell the two apart.

Unfortunately, YSL discontinued M7... then once interest rebounded, they released M7 Oud Absolu. That's a nice fragrance in of itself, but for me it's not a replacement for M7. If you enjoy oudh and are curious about M7, get some while you can. Prices just keep going up, making acquisition more painful to the wallet.
19th November, 2015

If i could best describe this one to you,I would tell you M7 is an AMAZING craetion by YSL.This scent is something different from what you nose smell in many fragrances and with this trait in my opinion M7 is a ROOTY cologne.

It is Ultramasculine,Stylish, Classic,Charming and Warm with 100% French style.A very rich smell.Perfect Oriental and quite is the kind of the scent you follow someone to ask them about!

My father all time favorite scent and i adore it too.Perfect for Special Evening in AUTUMN/ conclusion if you are expecting to find a Sophisticated Oriental with a Classic Style this one just for you!

Sillage?Very Good.

LONGEVITY?Excellent for me like often YSL fragrances.

Thank You YSL.

09th June, 2015
This is a cherry fragrance mixed with a touch of hay and something harsh. I acknowledge none of these notes are listed, but an early western interpretation of oud might have smelt like this.

This is highly unisex and does not have much development.

Not impressed at all after all the hype. 5/10 means it just passes as wearable. Say NO to vintage prices.
13th May, 2015
Oviatt Show all reviews
United States
M7 is famous for its cough syrup opening, which is followed by a cherry pipe tobacco and a strong boozy note. Only then does the agar wood emerge and slowly take the lead and carry to through to the finish. It is also famous for being one of the first breakthrough oud scents and Tom Ford’s freshman effort at Yves Saint Laurent. M7 is famous, too—or perhaps infamous—for the highly charged eroticism of its advertising campaign. So what is it like? This is a medicinal, fruity, tobacco-rich, boozy and, finally, woody fragrance that is dense, sensual and reminds me in some ways of Zino. The agar wood underscores the fragrance with a slightly acrid, semi skanky note that adds to the sensuality of this scent. Masculine? Yes, very, but could work on a woman very well—a pipe-smoking woman with a cough, anyway….
07th May, 2015
M7 came to me three days ago, and I acknowledge that it is a very good-quality and unique fragrance, but it's not the kind of perfume I'd wear on a regular basis.

This juice has got a unisex vibe, which makes it suitable for women, as well; in my case, I find it a little feminine and odd for my taste (to each his own!). It's not the sweetest scent you can find, but it does give off sweetness and noticeability, and it can be a little too heavy if oversprayed. It's often been said that M7 is not for everybody, and I'm not one this fragrance is destined to be used by. Longevity is good (6-8 hours), and sillage is average. The raspberry-incense-oud cocktail can still be detected after 5 hours, and there's an animalic hint to it.

In summary, this eccentric piece of perfumery is quite distinct, bold, special, and difficult to overlook; even so, it's not a scent I'd buy a full bottle of (I like Fahrenheit absolute a lot more...actually, I love it!). Then again, as I once said, I might change my mind over time and grow to like it; some things take time to get used to and to be appreciated.

For fragrance aficionados only!
25th April, 2015 (last edited: 28th April, 2015)
This review is of the first version which had dark glass on all sides.

M7 by Yves Saint Laurent came out at a time when this house was churning out great fragrances, and this is one of them. It's hard to know to what extent Tom Ford pushed the creation of such daring releases, one can only speculate. The oud boom in western perfumery started perhaps sometime around 2007. M7 is arguably the first western fragrance to use oud, and in 2002, was way ahead of its time. Perfumers Jacques Cavallier and Alberto Morillas together are credited with creating this masterpiece.

M7 is a stunning woody oriental centred around agarwood, with notes of amber and vetiver surrounding it. There is some hint of citrus at the beginning. The fragrance has been said to have a sweet, syrupy, medicinal vibe, which is effectively the oud-amber combination. I am personally grateful that it doesn't have vanilla which often makes such compositions overtly sweet. M7 wears like a dream, projects well and stays on skin a long time. Like many other great fragrances, it has haunting evocative qualities. If I would had to pick only one oriental, this would be it.

I won't take the trouble of finding another vintage bottle once my existing one runs dry. The scent will fade; sentiments will not.

08th March, 2015

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