Dia for Men (2002)
by Amouage

After the richness and color that is Jubilation XXV, I must say DIA for Men seems more of a 'meh' from the get-go. Everything about it feels so...restrained. I like it; there is something oddly nostalgic about the subtle powdery citrus top. Perhaps it reminds me of the powder and eau de colognes of barber shops in the 1970s.

If you prefer your scents edgier, or voluptuous, this is probably not for you. But if you have learnt to appreciate understated and refined fragrances, I think you will like the way Dia glides over you - the incense, florals and amber combo is one smooth operator, leading you confidently to a mildly sweet leather and amber drydown. The price may be a stumbling block for some of us but if money is no object, this gentlemanly scent is good to go especially for the conservative or traditionalist.

Not that keen on the topnotes, but the middle and base make up for that. Very thick, lush and exotic drydown of fruit, patchouli and a dense rich amber. Worth every penny imo as you don't need to use much for all day.

Ridiculously uncharismatic scent considering the price. It smells like a weak fruity powder.

This really is something I could imagine some cowardly safe playing designer house releasing these days.
Harmless little scent without any character. Complex and full official olfactory pyramid feels like it was almost a complete hoax.

I am kind of amused to see some reviews on this one. Amused, but also perhaps slightly confused and disturbed, too.


Again: Considering the value for the money, to me this is just a joke.


Judging by the pictures, I must admit I like the packaging very much. It’s beautiful.

One of the few Amouage offerings I would classify as distinctly masculine. Not for the price, but this is a very nice, slightly powdery patchouli/woods combo. The patchouli smells very dark, and moderately sweet. Well blended, nothing sticks out or is brash. It's a very classy scent. I wouldn't wear it due to the powder, but I think this is Amouage's 2nd best Men's scent.

Honestly, it’s a gorgeous fragrance; it is very sweet and powdery, yet spicy and masculine. Also, the sillage and longevity are absolutely outstanding. You have to really try this one because it is quite unique. I can tell you this though it is a very luxurious fragrance!!

Smells a bit like Ciel on the opening just not as harsh "not too sweet" Dia has more wood notes.