Dia Man opens with a fruity floral structure, with some leather and woods humming in the background. It smells dignified. After a while the floral character becomes more prominent. Though musk is not listed as a noted, I get a musky vibe. I detect very little of the spices. Neither do I get any of the incense. Very soon everything collapses to a powdery smell with hints of leather and woods.
Coming from Amouage, it is uncharacteristically subtle and fleeting. If you are looking for a very subtle, traditional smelling fragrance for men you might want to check it out.
The only reason not to give a negative rating is that it doesn't smell bad by any stretch of imagination.
Great scent, very easy to wear.
Only downside is that if people suffer from allergies, it will cause sneezes.
A very pleasant floral woody fragrance. Suitable for daytime or evening wear. Perfect for the Spring and some say the summer however, it gets very cloying on me in temperatures above 85 degrees. Some complain about longevity, on my skin however I get 5-6 hours of projections about 3 feet out and about 9 hours of longevity with projection about 1 foot away. So needless to say longevity and silage are amazing as is the case with 99% of the line that I have tried thus far.
EDIT: I did not get the similarities to Arsene Lupin at all initially, as I own a decant of the latter as well. Wearing it a few more times, the similarity is unavoidable. While the Guerlain is a bit more harsh in the opening, I find them both to be pleasant. If I had to choose between the two, the choice would be Dia Man
Pros: Smells great, gets compliments, excellent longevity and silage
Cons: The opening is a bit feminine. Can be cloying if oversprayed or in hot humid temperatures.
I don't know what it is about this fragrance but it does it for me. That freshness mixed an earthy tinge. A very manly fragrance in my opinion definitely bottle worthy.
Amouage Dia Man (Dia), poor dear, suffers from the Middle Child Syndrome. Dia sits in the long shadow of older Amouage brother, Gold Man, and can't match his egregious, universally adored younger sibling Jubilation XXV. And what's with the names? Dia? Day Among such names as Gold, Honor, Epic, Beloved. You might as well have named Dia Bob.
The smart money, though, will look past the names, the hype and Amouage’s own trepidation. With the substantially quieter Dias, Man and Woman, Amouage wanted to take a step back from the apparent grandness of the Gold twins. The middle child might get lost and become invisible to the outside eye, but for a child with a strong sense of self and a good degree of introspection, this scenario could be perfect. This fictitious child is Dia. Dia has a composure that is ideal for those who appreciate beauty over finery and values refinements over attention seeking.
Dia is spicy, woody, ambery and just two shades away from grim. Many of the Amouage men's fragrances are statement perfume's. They announce your arrival. Gold, Ciel, Epic. I'm thrilled to see such unrepentant beauty in masculine fragrances, but as a daily wear, they can be ball busters. Dia is perhaps the perfect daily wear perfume if you wear perfume as a gift to your own soul. Dia works it's magic over time, reminding you that pleasure should be neither postponed nor uncommon. I’d love to try Dia reality-gameshow style as a test of character. Put a sample of men in a room with all the masculine Amouages and ask them to pick the one that they would wear as a signature perfume. Introduce me to the men who choose Dia.