Perfume Directory

Wind Drift (1970)
by Dana (originally by MEM Company)


Wind Drift information

Year of Launch1970
Average Rating
Not enough ratings.

People and companies

Originally byMEM Company
Parent CompanyPatriarch Partners > Dana Classics

About Wind Drift

Wind Drift is a masculine fragrance by Dana. The scent was launched in 1970

Reviews of Wind Drift

I actually have a small glass bottle of Wind Drift somewhere among my colognes.Received it in a giftset of scents under the English Leather line oh gosh..almost thirty years ago.In certain aspects it was ahead of other aquatics released decades later.But like aquatics are they end up being pushed to the side due to lack of imagination or falling short somewhere.

Wind Drift had a very green and herbal quality to it.I remember smelling moss,thyme or basil,and something else that was leafy.Something faintly sweet that merges with the herb and gives a minty quality.There is a blue/oceanic vibe to this scent but it comes off as very common and synthetic smelling...and it smells a lot like Tide laundry detergent.All those green notes are basically filtered through this blue detergent note.What's odd is you can catch the green character before it washes over with the detergent note and after which is interesting.

Wind Drift wasn't a bad scent by MEM at all as it's certainly a colorful cologne.It does have rather good projection for several hours I'll give it that. The scent of Tide detergent in one's cologne and wearing daily?just can't do it.To aquatic lovers out there it might just be a missing piece to the puzzle of the oceanic scent they're looking for...very different than today's grapefruit and aldehydes approach.

02nd January, 2017
Barbara Herman described this as the scent of "wet wood - cedar and sandalwood, surrounded by citrus, herbs and light florals with a subtle musk."

I on the other hand get "dry wood," without being able to ascertain either cedar or sandalwood. There is lavender here with a citrus/herbal/musk mix, making it a light and refreshing fougere. There is a slight sharpness to its green note.

However, it is not in the impressive department, just a "nice" cologne splash that dries down to a nondescript wood base.

You could do worse in the English Leather line, such as the totally vile Timberline.

Not bad, just not distinctive.
04th August, 2014
Wind Drift actually began its life in the 60's as a men's fragrance called Villa D'Este by the MEM company. It was marketed as an upscale fragrance but apparently never caught on until it was repackaged as Wind Drift in 1970 as part of the English Leather family. The H & R Guide lists its components as topnotes of bergamot, anise, rosemary, lavender, aldehydes, basil and lemon, midnotes of geranium, fern, rose, jasmin, carnation, cedarwood and sandalwood, with basenotes of musk, moss, tonka bean, vanilla and labdanum.

I never quite got the ocean associations of the name and packaging --- this is a complex fougere with lots of green and foresty accords, although the bergamot and rosemary give it a bracing initial splash, and the jasmin and carnation add some richness to the greens of the middle. The drydown is long-lasting, but rather generic, and doesn't retain much of the earlier notes. It's never been one of my favorites, but does have some historical significance, and it was quite original for its time.
16th March, 2010 (last edited: 24th October, 2011)
dreese Show all reviews
United States
Quite simply the best of the English Leather/ 70s cheapies. Very clean scent, with a strong leather base and a wind-blown quality that makes it feel light instead of bogged down like many masculine frags before and since. Strong aquatic sensibility without being feminine like many of the modern aquatic colognes.
03rd June, 2009
Not particularly impressed; it just smelled "weird", not quite sure how else to put it...

Stick to the original, which is great stuff.
15th June, 2007

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