I love this cologne, it smells great, it lasts a long time, and ladies love it. however, when you run out, it's very hard to find especially if you're in america. :P overall, great cologne, ABSOLUTELY recommend it.
Bjorn Borg 109 (reference to number of weeks as world #1 player) is clearly a sub par fragrance, as most Borgs tend to be. Harsh, grating and linear citrus, not enjoyable at all. However, the big surprise is that this one is amazingly potent! Sillage and longevity was quite incredible. I got 16-20 hours easily out of this one. I would put it on a par with Le Male as far as longevity goes, which for a summer fragrance is impressive.
The world famous tennisplayer from my home country Sweden now makes a living by selling high quality underwear and medium quality fragrances. 109, which is a statistical reference to how many consecutive weeks Mr Borg was ranked the worlds no 1 tennis player, is a decent citrus offering on the dry side. Lots of bergamot going trough dry herbs and eventually landing on a standard wooden base. Not very exciting, but for the low price it usually can be found for it's quite good. Would work fine for office use for example.
Clean fresh and citrusy, reminds of the bjorn borg fragrances of the eighties, this is modern though..