One of the Fore-Fathers of the modern day "best selling" generics, Chic by Carolina Herrera is a a fruity, woody, spicey concoction that is a very people friendly scent. What automatically draws you in is this synthetic but watery watermelon along with other citrus notes and a supportive cardamom. The watermelon, the feature of this scent in my opinion, is not authentic but it's pleasant nonetheless. Though synthetic one still gets the impression of "JUICY" when experiencing the opening. Watermelon notes aren't as common in men's perfumery as lime, lemon, orange or grapefruit so it really stands out to me here. CH makes very green sweet frags and this is very reminiscent of 212.
When this scent came out in 2003 the industry was moving on from the fresh, aquatic era of the 90's into a more woody place. Gucci Pour Homme was released along with Mont Blanc's Individuel and Escada's Magnetism, all complex woody scents. However a couple scents went rogue Chic and Polo Blue decided to go to a simpler place with their inspiration and both were slapped with the label "GENERIC". Both Chic and Polo Blue are classified as woody scents but like Bleu de and Sauvage (in it's brief opening at least), they come across as fruity frags. Polo Blue was able to persevere commercially regardless being associated with the Polo brand which during those times was one of the most in demand brands in the US (still is to an extent). Still one could argue CHIC, may have been released either too late or in the case of the current dumbed down era of Perfumery, too soon to stand out or make a serious impact in the fragrance game. It's a scent that many people overlook.
If Chic were released today in a striking but classy bottle and had a proper ad campaign attached to it like Versace, Gucci or Chanel does for their frags I would have no doubt that it would be a hit for the house. It would be a direct competitor to Bleu De and Sauvage especially in it's older formulation when it was a lot more potent. But even as the light but versatile scent it currently is it would be hard for consumers to pass up on that very pleasant opening. That's how Blue de and Sauvage catches a lot of people and Chic's opening while familiar or "generic" as the others are, would be very appealing to a lot of people.
A lot of women or guys (depending on your persuasion) under 30 will love this fragrance. Its easy to wear, not too strong, cloying or over bearing. It's fruity especially in the opening and playful. Its not a scent you would wear if you want to make a serious statement but on those casual days above 55 degrees this frag works. It's very versatile and can be worn in 3 of 4 seasons. It lasts for about 5-6 hours and projects moderately for about 2 hours before losing its strength. Any man of any age could wear it but it would skew to the younger tastes out there due to its sweetness and simplicity.
Simply Put: if u like Bleu De or Sauvage or fruity fragrances in general you may also like Chic by CH
6.5/10- My personal rating because im not a fan of 'easy to like' fruity fragrances as much as others may be. A lot of them tend to not be distinctive for my tastes. But I must admit I find this scent to be very decent and there are places for it in my rotation especially during the spring. I've reached for it more in 2015 than CH MEN ironically.
7/10- if i were being completely neutral this would be my rating. To those of you who appreciate light fruity frags with a woody base this is most definitely worth a look.
CHIC?What a Perfect name. A very pleasant Surprise.It can Wear by people of any Age and probably can match all Tastes Because it Changes Your mood Everytime You wear it. Sophisticated, Elegant,Spicy,Sweet,Fresh,Enjoyable, Urban and Optimistic.
It smells fresh opening with Watermelon,Bergamot,A Lovely heart of Spice and A Warm base of Tonka bean,Sandalwood and Musk. In fact it is Aquatic at first but after a few minutes it starts to Spicy and Woody. It is Not too Heavy and not too Light.
CHIC is a A very Good all purpose fragrance.It works very well in any season Especially SPRING/AUTUMN. The Perfect scent for the OFFICE but also Surprisingly Subtle when wear in INTIMATE occasions.Ladies love it. It has a Definite sweet smell to it,but no doubt,it is a Masculine cologne.
Longevity?I wish it had better Longevity.
The best from CH , the best melon on top,great scent for all year round.
projects good lasts long and goes through different phases.
watermelon freshness to a bit darker lethery base.
Chic is a hard fragrance not to like, but for me, it's also a hard fragrance to love. I find it to be very run of the mill, with a slight twist on it. Use of the watermelon note in the opening. The watermelon opening is watery, transparent, and not overly sweet, or synthetic which is a nice change of pace, for a fragrance like this. There's a little kick of pepper and woods there, but mostly, a hefty dose of lemon is what I get. Transitioning smoothly into suede, in the middle. A very woodsy base, as seen in the notes, with like a white musk, and some tonka. Tonka is not overdone, which I am grateful for, otherwise this would probably be a thumbs down for me.
I've heard some people call this fragrance "mind blowing". Well, it doesn't blow my mind, but it's not a bad scent. I think there are better though, in this genre. Overall, it wears a bit light on my skin. Projection is ok. What I mean by light.. it just doesn't feel like a very depthful fragrance, I expect more from my fragrances.
22nd September, 2014 (last edited: 30th November, 2016)
Chic for Men is my favorite Carolina Herrera fragrance. I love the watermelon opening with fresh citrus. The dry down is peppery sweet and non-offensive. It is perfect for summer wear and the office. I get many compliments when I wear this fragrance.