Perfume Directory

New Haarlem (2003)
by Bond No. 9

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New Haarlem information

Year of Launch2003
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 574 votes)

People and companies

HouseBond No. 9
PerfumerMaurice Roucel
Parent CompanyLaurice & Co

About New Haarlem

From the Bond No. 9 press release:

What more fitting locale than Harlem, legendary for its on-the-edge verve, to riff on our lush, lingering, intoxicating brew of bergamot, cedarwood, coffee, vanilla, patchouli, and lavender? If George Gershwin had been a perfumer, these are the notes he'd have used for this burnished perfume rhapsody. A stunning about-face after the light splash-scents of the past decade, New Haarlem captures the out-on-the-town elegance and the proud, bold independence of one of the great neighborhoods of New York–--and the world. It's also our entre nous way of thanking the rap musicians and rock artists who've come downtown to buy Bond No. 9's original fragrances. With New Haarlem, Bond No. 9 returns the favor.

New Haarlem fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of New Haarlem

When you don't overspray, it's so soothing. 8 hours later, you still know it's there. An urban gourmand, reminding you that no matter how busy a city street can be in the morning, a good coffee shop is always a calming place, a retreat. Sure, when you hear "lavender coffee" you could imagine some kind of hipster barista drink. Quite not the case. In fact, with New Haarlem I could never imagine something eatabble or drinkable, although the notes are technically there. More like the air of it: Starbucks on a busy corner, an experience both solitary and shared, serene and upliftng at the same time.
29th January, 2019
This smells so good, I want to spray it on a plate and eat it. It is a GREAT night-time, bedtime, dating (at home) scent. It's the stuff you would wear in a cozy environment like at a single's retreat to draw ALL of the attention, or in the cabin with a fire going. It gets compliments even on paper. I can't imagine wearing it in an office setting unless you're "on the hunt".
29th August, 2018
Darkly sweet, slightly syrupy, herbal lavender gourmand...

I do like this one. A sweet yet very herbal and dark lavender based, syrupy gourmand fragrance. It's very nice. I get the coffee and lavender, but that isn't a combination I haven't seen before. In fact, New Haarlem reminds me a lot of Eau Noire from the Collection Privé by Dior. The lavender and coffee, and the note of immortelle, were central to that fragrance.

Here it's taken in a slightly more gourmand direction. I do get the maple syrup reference. I find the whole fragrance on the edge of gourmand (as in it could be considered a gourmand whilst also trying to be a fougère).

The lasting power on this is phenomenal. Very good value for money I would say going by the performance. Again, the price is not cheap but I can see the quality here (also Maurice Roucel is a master perfumer of a calibre second to none). He's done a fantastic job with this one. I could see this working great in the cooler weather for sure. Good stuff!

26th August, 2018
I don't gel well usually with Bond No 9 scents, but one has to give credit where it's due. New Haarlem, by Maurice Roucel, is a high quality gourmand evocative of coffee and coffeeshops. It is not abstract, but more realistic. However, unlike most other artsy coffee fragrances, New Haarlem eschews anything to do with roasted coffee beans, and goes straight for lattes and cappuccinos - the pleasant, sweet aroma that draws in the crowds. Tonka and vanilla contribute to the sweetness, while there is also a slight edgy, bitter aroma, perhaps a sense of astringency. I imagine this is referencing the bitterness of coffee and coffee beans; I find this aspect to be of paramount importance, as it keeps things interesting and sustains my interest, and at the same time distinguishes New Haarlem from the hordes of unremarkable simple saccharine perfumes.

New Haarlem has a significant presence. It lasts several hours on my skin with good projection and offers a very nice sillage. It's hard to imagine New Haarlem being wearable when it is not cold. However, in the winter it blooms beautifully and is rather pleasurable. It can even be a mood lifter on cold mornings. New Haarlem isn't complex or complicated, but is a simple straightforward gourmand done right. It's not as sophisticated as Dries van Noten par Malle, as abstract as Eau Noire or as extreme as Jeux de Peau, but it has a spontaneous beauty and mass appeal. Easy to wear and easier to like.

3.5/5
06th May, 2018
ad_scott Show all reviews
United Kingdom
Gorgeous fragrance. Kind of smoky meets musky. Burnt coffee is the prominent note which blends with the vanilla, tonka and amber. Not for everyone but I especially find it unique and beautiful. I could wear New Haarlem everyday.
17th April, 2018
Finally reviewing this on a day off following the Eagles Super Bowl victory, Bond No. 9 New Haarlem, for me, epitomizes the sweet brunch vibe, with heavy notes of coffee, amber, and vanilla comprising much of my experience of it.

Certainly the wildcard note, if it can be called that, is lavender, which mixes peculiarly with the coffee to give the fragrance a rather mysterious yet sophisticated edge, as in Armani Attitude, wherein both notes are even more front-and-center without the gourmand influence of vanilla.

Cedar further rounds on the mix, with tonka providing its creamy yet slightly powdery nuances. Overall, the experience of the fragrance is nearly a full gourmand, the lavender providing the sole vestige of something outside simply eating coffee and pancakes, and New Haarlem is all the more brilliant a composition for involving the lavender, which really is the keystone of the whole fragrance.

Next to Andy Warhol, New Haarlem is the most powerful Bond No. 9 fragrance I've tried to date, with excellent projection and longevity, just as loud as I want it to be for how much I love it.

The only downside is its peculiarity, that someone averse to coffee or sweet scents will likely not be attracted to it, but as I love both, I'm smitten with it, and I wear it occasionally for a nice breakfast or brunch occasion.

9 out of 10
05th February, 2018

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