Perfume Directory

M7 Fresh (2004)
by Yves Saint Laurent


M7 Fresh information

Year of Launch2004
AvailabilityDiscontinued / Limited Edition
Average Rating
(based on 357 votes)

People and companies

HouseYves Saint Laurent
PerfumerJacques Cavallier
Parent CompanyL'Oréal Group > YSL Beaute
Parent Company at launchPinault-Printemps-Redoute > Gucci Group > YSL Beaute

About M7 Fresh

M7 Fresh was launched in July 2004 as a follow up to 2002's M7 fragrance. It was created by Firmenich perfumer Jacques Cavallier, who co-created the original M7 with Alberto Morillas.

The fragrance features Oud (Agarwood), like the original, but partners it with some fresher notes such as grapefruit and ginger.

M7 Fresh fragrance notes

  1. Top Notes
  2. Heart Notes
  3. Base notes

Reviews of M7 Fresh

YSL M7 Fresh is connected to the original M7 that preceded it by their common use of oud, but Fresh is a significant departure in that it is far less of a deep, dark experience and far more of a fresh one, as its name rightly suggests.

I get a slight aquatic vibe despite the fresher components being grapefruit, ginger, neroli, and vetiver, none explicitly marine, but nonetheless excellently coupled with the bold oud that come out more in the dry down.

This reminds me of the recently-released Tom Ford (Private Blend) Oud Minerale in their similar pairing of oud with fresher elements.

Still pricey on the secondary market (as it's been discontinued for some years), M7 Fresh is nonetheless impressive in juggling the fresh elements and oud. In my mind, conceptually, this duality shouldn't work out well, but for some reason, it does, and I'm left impressed by it.

8 out of 10
09th August, 2017
Dusted off my bottle of M7 Fresh after a decade of non-use, and decided to give it another spritz.

From the start, there is a big burst of citrus (grapefruit) and ginger. It envelopes me immediately with the neroli in a gentle way, fading slightly after 15 minutes. Vetiver is evident around this time, remaining stable throughout the wear cycle.

It definitely strikes me as a deliberately muted version of the loud original, suited for warmer seasons but wearable in cooler months as well. Probably harder to find nowadays, but worth checking out if you'd like a toned-down, decent flanker of M7.
15th January, 2017
Not enough M7 DNA for me but still nice to wear. It is more fresh, less heavy than original or even M7 Oud Absolu. Has a medicinal smell after the opening that doesn't dominate but is noticeable.
11th May, 2016
Waheed Show all reviews
United Kingdom
Beautiful addictive fragrance sweet zesty and spicy ginger and intense mandrake root. A very classy and now unique fragrance. Nothing new compares to this beautiful creation. For me along with its bigger brother these are both fragrances i crave and find advice get a bottle while you can you won't regret it if you like fresh zesty fragrances.
28th December, 2015
This has nothing to do with the original M7, which I liked very much.

This begins with a burst of grapefruit. The citrus is soon subdued by a menthol note, which burns in the background, a combination of the oud, vetiver and ginger.

It's not a bad scent, but not a particularly interesting one either. The use of oud is restrained, so it is not as harsh as it could have been with a heavier hand.

Another example of a scent named as a flanker that has little if anything to do with the original. Odd habit these perfume houses have of trying to hoodwink susceptible buyers in believing they are getting a mere variation on a best selling scent.
17th December, 2015
If you love M7 but wouldn't wear it at work, in a daily basis, M7 fresh is the one for you. It's definitely more versatile, which means It's indeed fresher, weaker and less bold, although It preserves M7 oud's DNA in its base. Of course, It's not an usual fresh fragrance: It's a mix of citrusy, refreshing notes with oud. And Oud makes the difference. It certainly makes the fragrance classy.
M7 Fresh starts with a blast of orange and lemon (the pyramid lists as bergamot, whatever...) and after a few minutes, a chord of ginger+oud brings an icy and slightly medicinal smell to the composition. The orange note remains while lemon disappears completely. And that's it. Simple but more elegant than a common fresh/citrusy scent. Sillage and longevity seems moderate. A winner! If It wasn't discontinued I'd say It's the better way for someone to be introduced to oud. Nowadays, versace oud noir and its "aquatic note+oud" concept is a nice option.
30th October, 2015

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