Armani Privé Eau de Jade (2004)
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Giorgio Armani fragrances are renound for their mass-appeal. At the time of writing, Acqua di Gio pour Homme is the number one men's fragrance in the world, and as a fragrance brand, Armani is ranked three in the world.
So it seems a little off-kilter for Giorgio Armani to launch a range of four ‘luxury' scents, not designed to appeal to everyone, subject to a strictly limited distribution and, dare I say it, going a bit niche on us.
Each fragrance is encased in a glass-lined wooden (African Kotibe wood) container, with a pebble-like cap. The fragrances aren't designed to be masculine, nor feminine and will sit on both men's and women's fragrance counters. Launched in December in selected stores such as Harrods, Bon Marche, 10 Corso Como and El Corte Ingles.
A gift set containing all four scents will also be available for US$740.
Reviews of Armani Privé Eau de Jade| Geldachron NetherlandsShow all reviews | I have to admit it took some time to grow on me. I found it hard to see past the citrus opening but as I am sniffing the middle notes at the moment I really start to love this fragrance and may just end up buying this baby! 22nd January, 2012. |
| taliaseki TurkeyShow all reviews | Simple juicy lemons and simple sneezingly hot black or white peppers. When peppers gone you got only lemon. It is flat no better than many more complicated lemons like Eau des Merveilles by Hermès or Erolfa by creed or Suivez-Moi by Fragonard or any hundreds or more bergamot lemon colognes.... 31st January, 2010. |
![]() maltatude AustraliaShow all reviews | To me... after an hour or so... it smells just like L'eau Par Kenzo pour Homme by Kenzo... 12nd October, 2009. |
| ubuandibeme United StatesShow all reviews | Jade is a sparkling scent that reminds me of Bulgari's Blv Notte Pour Homme & somewhat of Azzaro's Chrome. I get a slightly metallic feel - which is not off-putting in the least - it keeps this composition bright and edgy! Because of the two previously mentioned associations, for my taste I'd say it leans toward the masculine...but in truth it is completely unisex. On a woman, it seems more 'fresh' than metallic. Not florally or aldehydic. Interesting. I'm enjoying the bergamot/neroli blend, sort of compelling - thumbs up! 9th May, 2009. |
| distortech United StatesShow all reviews | Lovely, absolutely lovely. The mingling of the floral notes with the pepper is attractive and enchanting all the way down to the very light and boozy base. Outstanding longevity and wonderful diffusion. 17th April, 2009. |
![]() karisuma United StatesShow all reviews | What's so prive about it? That's what I found myself asking as I put on Eau de Jade from the Armani Prive collection. Average-smelling, this is an unspectacular citrusy cologne with a hint of pepper. I certainly did not find it worthy of its high-end retail price of $100+. I couldn't even justify spending $30 on it at Marshall's. 10th April, 2009. |
Latest Armani Privé Eau de Jade Threads|
| Armani Privé Eau de Jade started by Maxpower |
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| Armani Privé Eau de Jade: Just Another High Priced Cologne? started by Perfume_Addict |
Blue_Eyez
wore this 3 months ago