Armani Privé Bois d'Encens (2004)
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Giorgio Armani fragrances are renound for their mass-appeal. At the time of writing, Acqua di Gio pour Homme is the number one men's fragrance in the world, and as a fragrance brand, Armani is ranked three in the world.
So it seems a little off-kilter for Giorgio Armani to launch a range of four ‘luxury' scents, not designed to appeal to everyone, subject to a strictly limited distribution and, dare I say it, going a bit niche on us.
Each fragrance is encased in a glass-lined wooden (African Kotibe wood) container, with a pebble-like cap. The fragrances aren't designed to be masculine, nor feminine and will sit on both men's and women's fragrance counters. Launched in December in selected stores such as Harrods, Bon Marche, 10 Corso Como and El Corte Ingles.
A gift set containing all four scents will also be available for US$740.
Reviews of Armani Privé Bois d'Encens ![]() Alityke United KingdomShow all reviews | If I could afford I'd buy all the stock I could and wear forever. Love at first sniff. 6th January, 2012. |
| Darvant ItalyShow all reviews | Simply stunning and placed on the higher places of my personal incense based fragrances parade, just few steps behind those pillars as my lord Black Tourmaline and others favourite of mine as Norma Kamali Incense, Tauer's Incense Extreme, Incense Oud by Kilian, Shams by Memo (which is an aoud based fragrance but nicely incensey in its olfactory outcome), Incensi Villoresi, Messe de Minuit Etro, Kyoto CDG and Dzongkha. Sharp, incensey and balanced enough to be ranked as a real dark and gothic incense based fragrance in its dusty boise liturgical soul. The juice itsel, starting with a real dusty and pungent blast (black pepper, juniper, spices), evolves towards a slightly rooty and woodsy real incense with the boldness of vetiver and hints of secret patchouli. The outcome is a cool-warm whiff of conifers, cedar and smoky frankincense while the smoothing elements (not listed....,labdanum, florals, amber?) are minimally dosed and hidden just in order to barely sweeten the juice and to introduce a touch of marketing appeal. The mildness of woods and some resin enhance the pleasure of the final issue that is surprisingly bold, modern and charismatic in comparison with many of the other incensed fragrances (many of those are too introspective and out of time). The smell itsel and the relative atmosphere remind a bit those coming from some burning candles or oils in a shadowy room. The packaging is excellent, the price is dreadful. Highly recomended anyway. 24th September, 2011. (Last Edited: 13rd January, 2012.) |
| monsieur_sparkle United StatesShow all reviews | This, ladies and gents, is one of the most underrated perfumes in the fragrance world. Warm, smoky, and slightly lemony incense with that dusty undercurrent that top-shelf frankincense from Oman is known for is flawlessly framed on one end by deliciously spicy notes of pepper, and by mellow balsamic woods on the other. It's entirely delicious, and I've never smelt such a high quality frankincense note anywhere in perfumery - not in Amouage, not in Tauer, and certainly not in CdG. Not only that, but the supporting players do a perfect job of highlighting the beauty of the frankincense. 8th April, 2011. |
![]() alfarom ItalyShow all reviews | This is a masterpiece! Dark, gothic, deep and mysterious liturgical incense. Together with CDG avignon, this stays at the top of church inspired fragrances and it's surely one of my favourites. It's pungent almost astringent in the opening to turn much more softer, warm and earthy during drydown. Pepper, some coniferous, vetiver and animalic hints give birth to a multi-faceted incense based composition that while smelling dark and gothic it's incredibly elegant in its minimalistic approach. Not too powerful but definitely remarkable. If you want your incense to stay close to the skin but to result incredibly distinctive at the same time, there's nothing like Bois D'Encens. 5th March, 2011. (Last Edited: 16th January, 2012.) |
![]() Oh_Hedgehog United KingdomShow all reviews | The quiescent Bois d'Encens draws on myrrh, black pepper, and (especially) frankincense for its austere charm; comparisons can be made with Diptyque's L'Eau Trois, and Comme des Garçons' Ouarzazate and Avignon, respectively. What Bois d'Encens lacks in novelty (L'Eau Trois appeared in 1975), it makes up for in temperament: whereas the CdG Incense series is synthetic-smelling and occasionally harsh (I'm going to blame the budget rather than Duchaufour), the Armani interpretation is terrifically smooth and poised, with a lightness of touch that prevents the incense from overwhelming. The overall effect is meditative rather than smothering. 10th February, 2011. |
![]() epicurean United StatesShow all reviews | I'd bypassed the Privé range for a long time, simply because nothing in the mainstream Armani range could possibly have led me to believe that the Privé scents would have anything memorable -- let alone fantastic -- to offer. How wrong I was. I've finally sampled Bois d'Encens, and it is as simple as it is rich and fantastic. Textbook treatment of the genre of the incense-smoke-and-pepper fragrance; dry, with the slight crackle of a slow-burning fire. Warm, yet beautifully austere, as a religious ceremony involving incense might be austere and introspective. Similar price range to the Amouage line, and I'd say worth it. 23rd October, 2010. |
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