Perfume Directory

Love In White (2005)
by Creed


Love In White information

Year of Launch2005
AvailabilityIn Production
Average Rating
(based on 157 votes)

People and companies

PerfumerErwin Creed
Parent CompanyCreed

About Love In White

The first new feminine Creed fragrance for five years (the last was 2000 Fleurs), and the first to be debuted in the USA.
The scent is inspired by Olivier Creed's travels on the high seas, "an element of nature that connects all humanity." and according to Creed, the bottle evokes "the shoulders of a feminine figure as she rests upon white sands caressed by the ocean's gentle current. A silver ribbon at the neck conveys sunshine dancing on the Aegean sea".

Reviews of Love In White

rbaker Show all reviews
United Kingdom
The opening is a citrus-floral affair. After the initial orange peel, the drydown delivers a lovely floral basket, in which magnolia, iris and jasmine combine to a pleasant bouquet. This potpourri, which is never overly sweet or cloying, constitutes the core of this creation. At times an aroma of rice is present also.

The base adds touches of the ambergris for which this house is known for, together with whiffs of tonka.

I get moderate sillage, adequate projection and five hours of longevity on my skin.

This gently summery scent is a pleasant creation that is blended with skill. Whilst the ingredients are not very original, they are of solid quality and the whole is crafted well. 3/5.
03rd March, 2018
Floral Punch...

I do like this one. I think it's a very strong powdery floral in the opening which is good value for money as it is strong. I get a lot of white florals that project and come across strongly. I get the iris and jasmine and the rice notes. I think it could be suitable for formal occasions. I could see it working casually if applied lightly. Ultimately though, I can think of other fragrances that would offer better value for money if on a budget. Famous people may indeed wear it but that's due to the price and exclusivity more than anything else. I do think it's one to try, but I can't find the depth and intricacy as in other perfumes, although it is undoubtedly well made. It's a loud, yet pedestrian floral that is worth the money if you have it, just not what I would personally recommend if on a budget, or if money was an issue. Overall, well made and will get you noticed. Not at all a bad fragrance from Creed, but not the most complex (to my nose).
12th August, 2017
Creed's Love in White unfortunately misses something the house usually deploys so well--the clever use of high-quality ingredients, deftly blended with modern aromachemicals to create excellent, long-lasting fragragnces that smell rich and true to life. (Their house style is Aspirational English, which might smell strange and somewhat bare or linear next to classical French perfumery, if that's your reference.). With Love in White, Creed fixed what wasn't broken and seemed to take a shot at the 1990s Estée Lauder customer, by releasing a squeaky-clean white floral--in 2005, when everyone else was cranking out Pink Sugar clones. The emphasis here is on squeaky--Ivory soap and some nicer kinds of shampoo come to mind--and less so on the excellent botanicals that I expect from Creed. It's really a shame. Still, like most perfumes from this house, this really one sticks around. It should last well through a shower, although you probably won't be able to tell where it ends and your soap begins.

But the packaging suggests that this scent is aimed at a particular customer, who apparently will lose her mind at the thought of a special "wedding perfume" and drop an unconscionable amount of money on something she might only wear once. I wonder if Love in White was something that sat in development too long, got stuck on the back burner, and then finally sent to market, somewhat spiffed up. I'm usually amused by the cynicism that accompanies perfume marketing (it's so dang transparent!) but this bugs me. I suspect this is a particularly inexpensive formula for Creed to produce, and the idea of trying to foist it off on young women is irksome to me. If you love this fragrance, look for the best deal you can find on it.

15th April, 2016

Naturally elegant and surprisingly pleasant.LOVE IN WHITE evokes prestige,a commitment to fashion, luxury,and the finer things that life has to offer.It has a distinctive scent and for those ladies out there that want a soft but yet special scent. Feminine,Fresh,Masterpiece,Elegant,Clean,Floral, Exquisite and Surprisingly Delicate Winner.

The initial burst of orange compliments rose the overtones of magnolia itself,always pitched at the right scale,garlanded by other white flowers and a subtle and soft base,retaining the perfect pitch of voice of a sophisticated,to-the-manor-born- lady who wants a soft spring&summer scent to accompany her most precious moments.Totally jasmine in the heart and vanilla in the base notes are more prominent here.

LOVE IN WHITE is not overwhelming,just subtle enough to grab the attention of others.This extraordinary perfume would make a great gift for any occasion.In my opinion it is the perfume you can wear on lunch dates or evening dates with close ones and sure you will be complimented for it.Anyway you can never go wrong with CREED perfumes if you are a real perfume lover.


Longevity?Excellent on my skin.

09th June, 2015
Emoe Show all reviews
United Kingdom
Bought this for my wife,

We both love the smell, and it lasts so long!

Whenever she wears it, it gives a very sophisticated feel, and many people comment how lovely she smells, always ask what it is, and then ask if we bought the bottle so they can try some!

This is the first Creed for my wife, previously she would not even bother with a more upper end frag, sticking more to the old and bold favourites. Thankfully, she now understands the reason i spend on Creed.

When its first applied, its very floral. That soon dissapates and leaves a gorgeous summery very royal smelling fragrance. Clean and crisp, not obtrusive, and perfect for evening out.
01st August, 2014
Genre: Floral

Love in White is a sweet bouquet including plenty of jasmine and rose, along with a bright fruity orange peel note that makes the composition very sunny. Equally obvious is the Creed "millésime" base that I know so well from Green Irish Tweed, Millésime Impérial, and Silver Mountain Water, et alia.

Love in White is somewhat reminiscent of Fleurissimo in its ethereal brightness, but with a very modern fruity freshness added. I think the older scent is better – it’s more honest and pure, and not trying quite so hard to be perky. Love In White winds up smelling just a bit too much like an artificially flavored watermelon hard candy. The hard candy is cheaper, and Millésime Impérial plays the melon hand much more deftly.
19th June, 2014

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