Love In White (2005)
by Creed

a nice well blended jasmin and light floral embraced with a powerful but gentle vanilla body.the florals are calm.women give it a try. love in white has class and and a safe scent

26th January, 2012.

I had to try Love in White at some point. Given the Turin review in The Guide, I couldn’t resist. The review gives LiW the George Bush style benefit of low expectations. I was half expecting the devil in a bottle. Balance the low expectations from The Guide with the stratospheric expectations set by the Creed press mythology (yacht, 5 year world search, exotic ingredients…) and LiW could only wind up a head-scratcher. Turns out it’s a bit of a tempest in a teapot actually.

Floral blend, sweet synthetic woods. Loud, but otherwise not particularly remarkable for either its heights or its horrors. There’s something about a sweet yet acrid linear floral, though, that suggests personal product scenting. Shampoo or conditioner or the like. LiW seems designed along the lines of a hygienic or grooming product.

LiW wins by driving down the middle of the road and avoiding both high and low expectations.

1st October, 2011. (Last Edited: 2nd October, 2011.)

This is a pretty, floral scent that won't offend anyone. However, it is a bit simplistic, a bit flat, even a bit cheap. There is absolutely no longevity. I would pay 30 dollars for it, and spritz it on my hair all summer long, but at the current price tag I expect something a bit more complex and impressive.

29th June, 2011.

I hadn’t heard of this fragrance as I scoured the Harrods hall looking for the perfect scent to wear on my wedding day.
Funnily enough it found me, I loved it on first inhalation and the fact it was called Love In White seemed like divine intervention. Indeed it almost smelt angelic.
Years later I still love it, but its like a cold beauty sitting aloof and alone in my room and only to be used when I want to evoke special memories. That doesn’t mean I can’t wear it every day – I could, its fresh (but hard-hitting) sharp, white floral notes are very simple and accessible – but I like to save its austerity and beauty for magical days.
Could you wear it with a hangover? Most certainly, it would be like taking a long cold drink of iced water…

8th June, 2011.

I know the power of prejudice. I tried LIW once. It is easy to bash a thing that has been considered an archetypical failure in Turin/Sachez Guide. Love In White completely lived up to the expectations.

My personal first impression was: O/k, is is not so bad! Maybe it has to develop on skin. The second was: uups!

Dense as marble, and as odorless as that. Maybe I suffered from fatigue. Does it really smell good? I will not come back to it.

edit: Alas, I have to come back to it. I read the advertising. LIW is praised for being used by two "first ladies", the Empire State Building was enlightend all in white to welcome Love In White to the world in 2005. This effort to make it a top notch choice is seconded by a price tag that may seem offending - 140 bucks for a humble amount of 1oz EDP is something. As if that were not enough the ad explains, that Love In White refers to Mr. Creeds love in sailing - white sails, You know. Mr Creed is an autocratic "master perfumer", and so LIW has to be a masterpiece. But - still people have a choice. According to Luca Turin, I really would prefer to keep the dirt after sleeping two weeks in the woods, if the alernative would be a shampoo scented by LIW. And that only for the style of it ...

26th March, 2011. (Last Edited: 12nd April, 2011.)

Love in White is absolutely lovely. Its soft, floral, and incredibly fresh. It leaves an impression of fresh flowers and uber cold water/air to me... That said, reading the add copy I get nothing that would at all suggest 'Aegean sea' unless we mean an Aegean sea goddess who is resting on a bed of gardenia instead of the sand and has managed to avoid both salt water and breaking a sweat.

I've only gone with thumbs up because, while for its price tag the perfume doesn't do anything that can't be found for much less, it still smells incredibly good and I wouldn't say no if someone offered me a bottle.

30th January, 2011.