Euphoria Men (2006)
by Calvin Klein

I guess CK has been doing this for some time now in recent years - concocting very safe scents. Euphoria is yet another testament of that. A little bit of citrus, light florals, some woods - we have heard it all before! OK, so there is a little bit of suede towards the end, but it isn't the saving grace, sadly.

With an exciting burst of energy, EUPHORIA comes off the starting blocks, only to fall behind the Usain Bolts and show itself for what it is: an also-ran. But is it really? Or was that the right race to be in at all? I'd consider olfactory fatigue if I start to think a fragrance is lacking in longevity for I can assure you, others especially women can detect a scent long after you think it's gone. But in this case, sillage is definitely suspect.

Euphoria needs no apologies for being what it is - a member of the generic, fresh scent brigade. It smells good enough to wear but let's face it - competition will be stiff; it is unlikely to win against the better constructed Acqua di Gio and Cool Water. So I can understand why some Basenoters would give this a thumbs down.

I used to like this (first 50ml), but now I´m just bored (last 50ml). The opening is really fresh and quite unique and made me buy this. It took me a while, but I´ve recently realized, that the drydown is just too synthetic and flat. Doesn´t last long on me either. I recommend to try this on your skin. Don´t buy it right off the shelf like I did, please. Go home after putting it on and think about it. Wish I had done that...

I generally distrust euphoria in everyday life, preferring actual happiness. Because "Fake Happiness" would never sell, CK found another name for it product. But fake by any other name would still smell (somewhat pleasantly?) fake. No need to spend (only test it if you will) this unclever knock off of irreality. Japanese desert, carbonated rain, sandalwood let down. The opposite of a solid scent: soggy.

I find myself wondering what kind of person experiences "euphoria" when wearing this cologne.

If I were to assign it the name of a feeling based on its aroma, I'd be more inclined to opt for something like....oh...."Euthanasia", or "Catatonia", or "WTF!"....

I guess by now you've figured out that this one did not make much of an impression either way on me. My reasoning is that there's no point in spending money on something that leaves you wondering what exactly it is that you gained from the expenditure.

Innocuous and unobjectionable...if that's enough to put you into a state of euphoria, take the leap...

A bit of apple, spice, sandalwood, berries, tea, - it's sweet and overtly synthetic. It is unassuming and unexceptional. Very simple, not bad, not cloying unless you apply enough to actually smell it... a lighter application lasts for half an hour, a heavier application, 45 minutes. I try to be objective when assigning a rating, and it is not a BAD fragrance. Some would like the medium sweetness, but the longevity is just poor. For my own subjective assessment, it's too sweet and seems to dissipate in the bat of an eyelash. The sweetness, lack of longevity, and pedestrian, synthetic note would make it a negative. You might really enjoy this if you were a Calvin Klein fan... making the commonplace special (expensive) because it appears in black & white advertisements.