It's a very cheerful scent, although not at all elegant or sophisticated. On my skin it smells like bubble gum throughout. Can be heady.
A slightly sweetish routine rose with an overly synthetic honeysuckle - this is no Creed Chevrefeuille- with a mandarin underpinning constitute the opening. The white floral drydown is heavily jasmine-oriented And leads to the usual standard white musky woodsy base.
On my skin the sillage is moderate, the projection good and I get five hours of longevity. Overall not unpleasant but nothing special. 2/5
I think ClassicFan's review sums it up for me, though his was meant for London for Men. But I feel the same way about London for Women - not bad at all for a department store fragrance. It's vaguely synthetic and airy in the way many department store fragrances are, especially the opening. But it doesn't tip over into hairspray and the fragrance suits this style. Light, everyday, every place, pleasant, inoffensive. The floral notes are airy and pretty, but not girly. There is a casual elegance to it actually, that seems to span several age groups. As it dries off, the fragrance concentrates more, reveals its bones, exactly as did Brit. That one revealed sugary fruit, which made me like it less. This one reveals pretty florals, which makes me like it more.
It has a pleasant floral soap in its drydown, and gets warmer as it ages, more sweetly floral. In about 4 hours it starts dissipating, and the floral seems to just suddenly go away, though the soap lingers, clean and pleasant. Much better than most white musks achieve at the end. I like the drydown better than the opening. London may be the Burberry fragrance I like best. It's an inoffensive, pleasant, daytime floral that really isn't trite, and works.
04th May, 2015 (last edited: 16th December, 2015)
Off the top you get a little bergamot but much more mimosa fruit flower. Also leather and tobacco make their appearance quickly and last. This is not a bad department store scent and the longevity is very good. To me this is mainly a fall and especially winter scent. The tobacco leaves seem really realistic and mimosa last awhile. The port wine adds sweetness to the mimosa and on the drydown you end up smelling like an old wooden chest or humidor. It'll be too synthetic for experienced connoisseurs but most people will find it pleasant.
This is one case where Luca Turin and I must agree to disagree. Is Burberry London sophisticated and elegant? Absolutely not. It never claims to be. It's a happy blend of citrus and white flowers, with a barely perceptible woods-and-musk base. Unlike other perfumes of this class, every note is perfectly legible and it doesn't get murky in the middle. Not a scent I'd wear out on date night (except to a brightly lit, crowded bar), but it's a great everyday fragrance. Let's face it, I'm not going to bust out the Malle, Dior, or TF Private Blend for school drop off in jeans and a t-shirt. For cheap, cheerful, and utterly inoffensive, London can't be beat.