Perfume Directory

Blue Rush (2005)
by Avon

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Blue Rush information

Year of Launch2005
GenderMasculine
AvailabilityIn Production
Average Rating
(based on 15 votes)

People and companies

HouseAvon

About Blue Rush

Blue Rush is a masculine fragrance by Avon. The scent was launched in 2005

Blue Rush fragrance notes

Reviews of Blue Rush

Avon aquatics tend not to get a lot of credit. Granted, nothing they make really gets much credit outside of their big classics, but it's easy to see why. They make an absolute ton of fragrances, discontinue them after one batch in many cases, rename and re-release them elsewhere in the world, or selectively give some markets one scent but not others, not to mention building on the same note pyramid sometimes from one scent to the next. Frustrated yet? Well you should be, since the good stuff slips through the cracks made by the half dozen or so mediocre or boring releases and keeps most of us from ever truly knowing a good Avon scent at all, let alone an aquatic one, since waging a war of attrition seems to be their selling model. Blue Rush is a 2005 successor to 2003's Individual Blue, much like that scent built upon 2002's Peak Zone which was begat by 2002's RPM (Km/H or Full Speed in some markets) and 2001's Coastline. Avon did this same progressive building in it's gourmand and pseudo-chypre male lines as well, but it looks like with aquatics, they -kept- going, especially since the idea of "freshness" alone seems to sell to the lowest common denominator. Interact/Derek Jeter Driven (original) was the culmination of this aquatic idea before the baby went out with the bathwater and they started over (when they were sued by Jeter for unlicensed products, long story), but Blue Rush is just so polarizingly fresh to the utmost extreme that I enjoy it's single-mindedness.

Avon Blue Rush opens up with basil, black currant, seaweed, brine, and white pepper. The latter makes an appearance in the later Interact/Derek Jeter (2006), but the seaweed note is reminiscent of Polo Sport (1992), and the brine last made an appearance in Avon 'Vigorate (1957) which incorporated it into a standard piquant chypre bouquet of the day, so it's been a while since we've seen a legitimate "ocean" vibe like this from Avon. That doesn't necessarily make this better but does make Blue Rush feel like a more legitimate marine aquatic than many of it's more-expensive designer competition. Not even the prodigious Nautica label has really made anything containing elements from the ocean, and that's their namesake. Middle notes get a little more fleshy with bamboo, watermelon, cantelope, and galbanum, which also makes this surprisingly green for an aquatic. Base notes naturally almost aren't, because an aquatic is as an aquatic does, especially from the nadir period for the genre: the mid 2000's. Papaya, "cashmere wood" (whatever the Hell that is), and the standard-issue Avon amber fixative bring this home. It's expectedly a light and energetic scent, right at home with nuclear ozonics from the dawn of the decade but also low-key to fit in well with the early 90's blue craze, plus the late 2000's blue resurgence in men's fragrance, especially at this market level. It's effective and synthetic as all get-out, but this kind of thing almost has to be.

I'm not gonna say this is something everyone wants or needs, and even among aquatic fans this stands as extra-curricular because it's long discontinued and not essential in a collection well-stocked with the "greatest hits" of the aquatic genre. Granted, Blue Rush will add a little diversity because it's shrill ozonic fruits, authentic sea notes, and slight green twist will make it stand out from the endless Nautica (1992) and Acqua di Gio (1994) flankers one could otherwise buy. It has pretty mediocre sillage outside of a really hot day, which is the only time this feels appropriate anyway, or at very least as part of the gym bag assortment. Avon produced a richer, deeper Blue Rush Intense a few years later in 2008, and that one has some considerable staying power and fixes all the screechy sillage problems this has, giving it a little more versatility in spring or fall air, making it closer to a generalist than this, the original Blue Rush. Avon hung onto this one for a considerable number of years, which is surprising for them, and didn't call it quits with the line until 2010, making this a little easier to find than some discontinued Avon from the period. Just like RPM and Peak Zone, this is a great sweat fighter but is certainly not for folks on the fence about aquatics, although very interesting and dry for the genre, making Blue Rush a neat left-of-center footnote that is lessened only by it's narrow performance. You want the freshness? Blue Rush bring the freshness! Word.

28th March, 2018 (last edited: 29th April, 2018)
It's somewhat similar to 212 on ice, but far less powerful. Sillage is very weak and so is longevity. It lasts only about 30 min on my skin.
21st January, 2011
Very, *very* fresh scent - remarkably similar to the Aqua notes of Lynx Atlantis, which I used to absolutely adore.

Was gutted when Lynx Atlantis stopped production, and searched for something similar for ages - then discovered this, quite by mistake.

Obviously hugely synthetic, but still superb value for money
27th April, 2010
Clean and fresh citrus scent good for summer.
23rd October, 2008
I NEVER USUALLY BUY AVON BUT, I SMELLED THIS AND IT WAS AMAZING. I ORDERED IT AND IT IS SIMILIAR TO ISSAY MIYAKE. I SMELL IT ON MY HUSBAND AND I SWOON. VERY SUMMERY AND FRESH.
29th August, 2006
Great aquatic fragrance! Very refreshing, great for hot summer days and daytime. It's fairly long lasting. I love this one!
06th August, 2006

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