I bought this blind back in the summer knowing little about such a fragrance. I have to say that now it has become one of my all time favorites. It's warm, pleasant and people have complimented me on how it smells. It starts off very strong. There is a very peppery rose in the beginning with a very animalic back drop. After a while, the scent loosens up to become something more and more pleasant. It somewhat reminds me of Black Aoud, but where Black Aoud is sharp and medicinal, Al Mahfuz stays a little on the down-low with the oud. The oud is rounder, smoother and the overall scent is on the sweeter side. It smells natural and not a bit synthetic....at least to my nose. A great warm rose-y scent that doesn't force itself on you or anyone else.