Burberry London is probably one of the very few fragrances from this line to deserve some attention and, despite being far from what I generally consider a standout (probably a matter of personal tastes here), it's surely decent.
A bright citrus / yellow floral opening that's definitely modern and pretty nicely exectuted. On the other side though, it immediately shows a certain high-pitched quality that's typical of way too many mall type of fragrances. I'm generally a big fan of Antoine Maisondieu but I usually prefer his less mainstream stuff such as most of the fragrances he delivered for Etat Libre D'Orange. The fragrance then turns into a lavender-infused, sweet tobacco / amber base that could have easily been a whatever of the latest Dior famenines of a minor Chanel aimed at younger crowds.
All in all, this is a solidly done fragrance but neither as creative as Maisondieu can get nor particularly to my tastes. Ok.
London is one of my favorite formulations of the sweet tobacco fragrance. With a sharp opening of citrus, cinnamon, and pepper, it is anchored by the tobacco, leather, and an indistinct sweetness, perhaps vanilla or the guaiac wood. It sweetens and mellows in the dry down but maintains the same character (spicy, sweet tobacco) throughout its lifespan.
It is primarily a cold weather scent, but works well from day to night, given that it's not seductive enough to be for the night nor fresh enough to be for the day, strictly. And while it is pungent, it's no so overpowering that it might not be able to work in the summer, but it's certainly more a mainstay in the winter. Some reviewers offer that it reminds them of Christmas and winter holidays, and while it certainly works for special occasions, it's still quite versatile.
London has great projection and longevity (I get 8+ hours) for an EDT and is very affordable at under $30 for 50ml, slightly over $30 for 100ml. This strikes me as a departure from most of Burberry's fragrances, of which I'm rarely a fan.
This needs to be tried by those who haven't, especially given how easy it is to own a bottle.
8 out of 10
Despite I highly respect their fashion side, I’ve never really been a fan of Burberry fragrances. London and Touch are basically the only ones I consider worth trying and/or having, and especially London. I am much of a fan of Antoine Maisondieu, and if you like him too, London is surely one not to miss. The notes may seem “conventional”, but the result is well distinctive and peculiar. It opens with a really nice and sophisticated sort of crisp, greenish, herbal tobacco accord rounded by a fantastic and really recognizable note of mimosa (that sort of warm “pollen” feel), and an equally unusual frame of notes ranging from slightly honeyed-fruity, to ambery (“ambroxan-ish”, actually), resinous-sweet and slightly floral, all topped with a sprinkle of spices; quite complex if you ask me, but it works just perfectly. Leather is listed, but you’ll have to dig for it, and it’s the usual sort of contemporary leather – subtle, clean, “polished” leather. Shortly it’s a sort of thin, quite discreet and really clean “contemporary herbal-Oriental” scent revolving around tobacco with a sprinkle of color around it - from greenish, to spicy, to that fruiy-resinous-floral stuff. It has a sort of “niche” vibe, it smells creative and quite different from the usual mainstream paths, and the quality seems really good to my nose. The evolution is funny; the opening is quite bold and intriguing, then it looks like disappearing from your skin for a while, then it “arises” back again with a persistent and cozy drydown mostly comprising tobacco, leather and dusty-incense amber, still with a “manly” floral-honeyed nuance. Worth having for me; it isn’t a masterpiece but it smells good, classy, distinctive, rather “young” (in a positive meaning), much discreet but with a solid sillage, “contemporary” and with that sort of transparent, crisp cleanness that characterizes Maisondieu’s style. Well worth the cheap price.
This is the only Burberry I could wear thanks in part to Antoine Maisondieu. A great perfumer does a competent and memorable perfume for a less than average designer house. A bit thin and bare at times but you can see some great DNA and pre-structure elements in it from such other compositions as CdG's Black, Tom Ford's Velvet Orchid, and ELd'O's Vraie Blonde. The general public could do a LOT worse.
I used to be a huge fan of this fragrance until not that long ago. Really enjoyed it last winter and also wore it during the warmer seasons. But as my experiences advanced and my personal fragrance arsenal expanded I have found this scent marginalized. The problem is that I have started picking up this slightly nauseating note in Burberry London that kinda ruined it for me. Not sure exactly what it is but it makes it difficult to tolerate this fragrance. This almost headache inducing property leads me to suspect that London is not the most "natural" composition out there. But there really shouldn't be any surprises in that regard, either...
16th February, 2015 (last edited: 24th February, 2015)