Perfume Directory

Noir de Noir (2007)
by Tom Ford


Noir de Noir information

Year of Launch2007
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 481 votes)

People and companies

HouseTom Ford
PerfumerJacques Cavallier
PerfumerHarry Fremont
Creative DirectorTom Ford
Parent CompanyEstee Lauder Companies

About Noir de Noir

Part of Tom Ford's Private Blend Collection

Noir de Noir fragrance notes

Reviews of Noir de Noir

I respect that this smells very luxurious and upscale. I really do. But I do have a bit of a problem with the TF Private Blend line. It's just too over the top. It really is!! I love powerhouse fragrances but these Private Blend juices are almost choking. It's like Mr Ford is trying to convey money and arrogance. There seems to be a lack of class. They seem to send too bigger message.

Anyway...Back to this particular juice. It's a Turkish delight covered in dark chocolate sprinkled with rose petals. Super longevity, projection & sillage but not something I would wear.
01st December, 2018
Tom Ford Noir de Noir (2007) is one of the first series of Private Blends released at the launch of the house, and has endured as one of the earliest examples of "modern opulence" in an age of mass-produced prestige or "masstige" as I've heard it called. Make no mistake, this is still by definition a "niche" scent in that it will only appeal to a sliver of the market, but the segment it appeals to will be the folks who want to smell "expensive" over just smelling unique, good, pleasant, or any other words of a similar ilk you could fill in that sentence. This isn't to say that I don't like Noir de Noir, as I think it's quite fantastic as a decadent rose scent that comes across inadvertently like a throwback to the days of "Moulin Rouge"-style cabaret theater which usually also doubled as bordellos for those with deep enough pockets. Something like Noir de Noir in the Victorian age would be worn by women (or men) who wouldn't admit they had "fallen" into a depraved lifestyle of bohemian revelry and salacious acts to turn a dime, since they were still well-paid enough through those same acts to feign a level of class both in their gaudy (but still upscale) wardrobe, makeup, and fragrance. These were the folks that fell somewhere in between the dandies/belles at the top, and fops/urchins at the bottom, courtesans too fancy to be called prostitutes, but too debased to be called high society despite their income. Noir de Noir communicates this by being floral and indolic in the top, but rich and nearly gourmand in it's deliciousness in the middle, before ending in a dark base of oakmoss, oud, and patchouli. This is a musky rose which comes to be everything short of animalic by the end, so it can be worn (sparingly) in polite company, just not to work or your parents house. Of course, if you don't mind some hard stares or prying questions about where you've been and who you hang with, then by all means wear Noir de Noir all the time.

Noir de Noir starts off like an Arabian saffron-lead rose, and those are the first two things that comes across the nose on spraying. There's this crazy exotic black truffle note that comes in (and we all know how expensive those are), which ads a mustiness to the scent that brings it in line with it's old world romanticism. White chocolate notes percolate up at this point too, taking this in the aforementioned gourmand direction, but never submerging the rose, which sticks around for the scent's life. Some draw comparison to Éditions de Parfums Frédéric Malle Portrait of a Lady (2010), but this is much more decadent and sweet, darker and more masculine-leaning with it's green mossy oud base than the Malle scent could ever hope to muster. Ironically, the Tom Ford smells richer and more resplendent than the Malle because of this oud note, even if it is a bit cheaper in price. The oud comes in once the whole thing settles on skin, accompanied by the sweet patchouli, and sharp moss. There is a vanilla note here too, but it's just a rounding agent, and never really gets to shine on it's own enough to be cloying, let alone stand out. Noir de Noir develops on skin like a sultry jazz singer opening up her pipes in a song's finale, and there's little way to hide the sensual intent thanks to so many heady ingredients occupying the base. The rose of Noir de Noir smells most like the Turkish variety to me, deep red, luscious, and not dewy or garden-dwelling like a lot of English or French rose scents, with something like this just as easily being cranked out by Amouage, Alfansic Dokhoon, or Al Haramin in parfum or attar form. Noir de Noir is romantic, but just short of ripping your shorts off because it doesn't have leather or enough oud to really hit that home. I'm still kinda shocked that Jacquas Cavallier and Harry Freemont came up with something like this, as most of their past work separately or together, within or outside of Tom Ford's direction never usually takes this kind of turn. Also, please do mind the sillage with this one, as it can be a monster.

Noir de Noir might be incidentally Middle East-meets-Western perfume, but it's certainly no Montale or Mancera, as rose and oud aren't the "Dancing with the Stars" couple with the rest of the pyramid being the audience like with many selections from those two brands. Instead, Tom Ford gives us an early attempt from his Private Collection to bottle indiscretion. What else is opulence or smelling "expensive" other than a lack of discretion in presenting oneself? There are really only two kinds of wealth to be found in modern society, the kind that likes to hide itself behind conservative or plain looks (but still ends up sticking out anyway like an old Mercedes), or the kind that has gold, jewels, large earrings and mink stoles draped over every Art Nouveau or Art Deco nook and cranny. It's not always a sin to be the latter, especially if it's done in the clever self-referential postmodern tongue-in-cheek manner that Tom Ford seems to prefer with these kinds of scents. Noir de Noir seems not about "look at how amazing I am, be jealous, be fearful!" but more like "look at how insanely over-the-top and affected I am, isn't it fun?" instead. This is what I take away from Noir de Noir: self-aware decadence that wants you to join in and enjoy it too, rather than act like a social class barrier as many fragrances of this level become, and I can appreciate prestige having a bit more whimsy and irreverence. Dark, mysterious, and delectable rose nose candy that isn't afraid to take the cabaret show into the streets; not bad for an early Tom Ford Private Blend, and certainly more complex than many of the later or current ones, but not an everyday wear either. Still better rose scents out there for the money, but I'm not gonna beat you up if you told me you sprung for a flacon of this either (unless you don't share), because it's just too much fun to smell.
19th August, 2018
Smells like a dog urinated on some rose bushes. Nothing special, this may be one of the worst scents from TF.

It's very cloying and in the first hour it is almost impossible to bear.
11th June, 2018 (last edited: 19th June, 2018)
Tried Noir de Noir twice and both times disappointed. Similar to Portrait of a Lady, it smells like my grandmother’s cupboards, but in that style I prefer POAL. To be honest I rarely wear rose scents, and when do I pick Dior Ambre Nuit, which is more sexy on a man.
21st November, 2017
Yes it's unisex, yes it's gorgeous!
Simply stunning perfume.
2 notes dominate but they work incredible together; Black Roses & dark chocolate.
Not sweet, cloying or sickly, but literally the smell of roses dipped in the finest dark chocolate.
The fragrance envelopes you with a density I've only felt with Black Afgano, wearing this feels almost ethereal
22nd September, 2017
This was one of the first scents I bought after discovering basenotes about a year ago. It's been shelved for the summer months, and since my tastes have been rapidly evolving due to testing many different things, I was wondering if I'd still like this when I got it back out last week.

The answer is yes. I think this is beautiful, and I love wearing it in cold and rainy fall weather. It's a dark, velvety rose; a deep dusky purple with bright burgundy edges. I don't get the chocolate reference as much as others seem to do, but the vanilla is clearly there. It's not too sweet, and together with the patchouli and dusty saffron it creates an earthy backdrop for the rich rose.

I've smelled quite a few fragrances that are similar to this (Juliette has a gun's Lady Vengeance being the most obvious smell-alike), but I always prefer Noir de Noir.
08th September, 2017

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