
Have you ever read those reviews on perfume blogs, where the reviewer paints a very graphic (and often exotic) picture of what a perfume smells like but, no matter how impressive their literary / descriptive skills are, you’re still pretty much clueless as to what the bloody juice smells like (well, unless you are one of the lucky ones who remember being either a dandy or sultan in your previous life)? With all due respect, as much as I’m all for artistic license, sometimes it’s best to keep things simple (especially when your hard-earned cash is involved).
Noir de Noir is, allegedly, the most popular of the initial 12 private collection scents released by Tom Ford. Although such praise is encouraging, not everyone will be in agreement. So, is it any good? Well, yes… but, then again, not really…
When I first tried Noir de Noir, I was oblivious to such praise or the so-called innovative use of truffles. However, I did decide to cast off all negative feelings I have for this house, and just let both my skin chemistry and nose judge the scent for what it is. Initially, I was quite impressed after a spritz on a test strip and waited a couple of days before re-visiting it again (that is, when my arms were perfume-free).
Upon second testing, I was met with a sharp agarwood (along the lines of Aoud Lime) before it quickly settled down, with the truffle note slowly becoming more intense. I remembered reading, somewhere on the forum, that this was very similar to Black Aoud but I wasn’t completely convinced. The truffle accord managed to succeed in taming the sharp agarwood to a certain extent, while the rose smelt more like a floral bouquet than a dark rose accord. And then about 25 minutes later, it suddenly hit me…
Noir de Noir does smell very Montale-like but it’s not as distinctive as it tries to make out. With regards to the Black Aoud comparison, the intense agarwood is too sharp and the florals too pungent to draw such a comparison. However, it’s dark nature reminds me heavily of Aoud Flowers. Yes, Noir de Noir is simply Aoud Flowers with some truffles thrown in for good measure! Unfortunately, that’s where the resemblance ends – for where Aoud Flowers possesses amazing sillage and longevity, Noir de Noir’s sillage is almost minimal with average longevity. It actually took quite a while before I could detect Noir de Noir on my skin but when it finally blossomed, I had pretty much lost interest in acquiring it. By the end of the afternoon, I could hardly detect it at all (and I spritzed myself at least half a dozen times).
Doing the maths, Aoud Flowers costs £35-£40 for 50ml (from Paris) while a 50ml bottle of Noir de Noir retails at £95. Now, okay, the Tom Ford exclusive bottles are very nice (I especially love the plastic lining of the caps, which prevent the nozzle from being continuously scratched) but do you really want to pay an extra £60 for the addition of a truffle accord?
If the answer is yes, here’s my advice: buy a 50ml bottle of Aoud Flowers, from Paris, and layer it with something like Yves Rocher’s Néonatura – Cocoon (which you can buy dirt cheap). I’m sure you’ll get something extremely close to Noir de Noir for less money, and with better longevity and sillage.
[Original submission date: 05 January 2009]