Perfume Directory

Armani Attitude (2007)
by Giorgio Armani


Armani Attitude information

Year of Launch2007
Average Rating
(based on 290 votes)

People and companies

HouseGiorgio Armani
PerfumerAnnick Menardo
PerfumerAlberto Morillas
PerfumerOlivier Cresp
PackagingFabien Baron
Parent CompanyL'Oréal Group > Prestige & Collections

About Armani Attitude

Armani Attitude is a masculine fragrance by Giorgio Armani. The scent was launched in 2007 and the fragrance was created by perfumers Olivier Cresp, Alberto Morillas and Annick Menardo. The bottle was designed by Fabien Baron

Reviews of Armani Attitude

I think Armani Attitude was really awesome olfactory idea with quite poor realization. However, for me the best Armani. Less here (advertisement, mass market)and more there (quality ingredients) and it could be perfect.Hard to find these days. Armani Attitude Extreme was only the nail in the "Attitude" coffin. But in summary thumbs up.
22nd January, 2016
After listening to Redolessence's review and realizing that I had one of the small 5ml samples (from Groupon), I realized I needed to try this. The coffee/lavender/lemon blend struck me as puzzling when reading about it, but upon trying it, Armani Attitude is revealed to be a brilliant blend, something that truly thrives on the combination of notes rather than one specific note. It's coffee without being a gourmand and it's lemon and lavender without being overly fougere.

Performance isn't spectacular---opening projection is very strong but it dies down relatively quickly and doesn't last more than a few hours before being a skin scent---but this is still something that I needed to track down and buy a bottle of, even give its discontinued status. This might be the best Armani scent I've ever tried, except perhaps for Rose d'Arabie. I recommend fans of coffee especially to track down a sample and perhaps obtain a bottle while it's still circulating. Overall a fascinating and very enjoyable scent.

8 out of 10
30th December, 2015
I had never owned Armani before and picked up a bottle on a flight from London to Amsterdam. The reason I never owned Armani is that I did not like the new "Modern" scents (All powder and sweet smelling) I always believe that "Men" should not smell like women. This scent screamed of a mans cologne. I smelled a sample on the flight and bought it on the spot.

I loved the smell of this cologne and received compliment after compliment on the cologne. To say I had women throwing themselves at me to smell me... may be a little bit much, but it was not far from it.

This spicy number has undertones of Coffee and the smell is intoxicating. The cardamom and the patchouli that this dries down to is great and lasts all day on me.It truly is a mans cologne and not for the weak and those lacking confidence. Armani did this cologne an injustice by discontinuing it for the harem of Girly Boy perfumes it pedals now. Damn Shame.
01st December, 2015
One of the most decent Armani fragrances for man I’ve ever tried, mostly because 90% of the others except the original Eau is quite crap. Attitude isn’t really anything special in fact, but it is at least a bit far from the clichés the rest of the line is so stuffed with. Basically this a really mild, but perfectly versatile and classy sort of amber-patchouli-tobacco fragrance with a hint of coffee, blending the Armani Code type of inspiration with the earthy darkness of patchouli – quite the key here, as it is the most prominent note for me - and the “contemporary-urban” aloof warmth of ambroxan. A touch of citrus counter-balances the general feel of dusty darkness. Don’t imagine anything complex or rich though, all smells also quite flat and a bit synthetic in the negative meaning - like any cheap patchouli perfume you can get at the drugstore, layered with any generic woody-amber scent, with a hint of that sweet synthetic note they call “tobacco” and a generic mood of “dusty dark sweetness”. But as I said, there’s patchouli which makes some sort of difference, while most of other similar scents (the “self-confident middle-class 35/40-something coworker” type of scents) were/are just stuffed with tonka and cedar, this is a bit darker and earthier. Sort of a hybrid between Mugler’s Ice Men and Armani Code, maybe. Getting even more linear and simple on the drydown after a couple of hours. The result isn’t that bad overall, it is in fact quite “masculine”: warm, greyish, kind of dark, rugged at first, a bit heavy and kind of cheap, but it works if you are looking for something stressing your “masculinity” with no frills and no concerns for quality. Everlasting persistence. Completely unworthy the high prices now that it’s discontinued, but back then it was probably the best you could get out of Armani’s line.

04th June, 2015

I am familiar with ATTITUDE because it is one of the colognes my father.I see a Mature,Warm,Sophisticated, Smart man wearning it.Pleasant and Clean somehow.The bottle is gorgeous too.

At the begining it is predominately a warm coffe scent as i feel less smell Lemon and in this notes i find it A little feminine but generally i think the Coffe and Cardamom acting in creation Masculine this EDT.

If you are looking something for a Dreamy Evening or Special Dinner in COLD weather it is really Nice.I like it but i prefer my fragrances in this way to have a little Spicy,Depth and Rich,Then my choice is ATTITUDE EXTREME.


Longevity?About 5 hours on my skin.

16th December, 2014
rbaker Show all reviews
United Kingdom
Lemon and coffee make for delightful top notes, with the zest of the citrus fruit providing a distinctive counterbalance to the rich depth of the coffee impression. After the first few hours the lemon vanishes, being replaced by a nice lavender with and amber undertone. Later in the drydown cardamom and a mildly smoky patchouli are added, and provide a nice depth and complexity that is enhanced by a good opopanax aroma. In the later stages of the base impression a wood component is added that at that stage is rather dull and generic. After about ten hours the wood improves into a good cedar note, and the coffee becomes stronger; this swansong of cedar and coffee is a great farewell. Apart from the weak phase in the second half of the drydown this is a pleasant composition, quite well blended in most stages, with good silage and projection. On my skin the most impressive part is the tremendous longevity of over thirteen hours, or make that nearly fourteen if you are superstitious.
Overall not without flaws, but the performance lifts it into a positive score. Good for warmer autumn days.
09th July, 2014

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