Armani Attitude (2007)
by Giorgio Armani

The first blast is like a sort of mix made with A*Man and Lolita Lempicka Au Masculine, the coffee is immediately noticeable on the side of a powdery and milky aromatic mirrh. The lavender is in the meanwhile ready to snap becoming soon perceivable while passing time in its sort of watery, subduing and taming effect. The lemon is in the background and not instantly  present. In a while anyway lemon and patchouli start rising as well as the smell begin to become sharper. The final outcome is a "milky lemonade" with the main flavour of a starring patchouli, the masculine and easily noticeable prickliness of cardamom and the woodsy balancing sharpness of cedarwood. In this phase the smell reminds slightly One Million also because of its sort of resinous-dusty-gummy  (almost salty) final  dissonance (mainly produced in my opinion by strong cardamom plus lemon and coffee on a bed of amber). The  blend of lemon and coffee is the responsible, together with the pungent spice of cardamom and the patchouli of the base, about the extreme masculinity of the juice. The smell is autoritative, averagely shadowy but too plastically  balsamic in my opinion. The usage of lavender imprints the classic green and watery touch that is softened and contaminated by balsams while the base is averagely dusty and masculine with the chord of cedarwood and amber that gives dustiness and woodiness utterly softened by the addition of mirrh. A bit too milky and synthetic for my full pleasure.

18th October, 2011. (Last Edited: 19th October, 2011.)

From time to time I come across a fragrance so entirely devoid of character and interest that I can hardly bring myself to write about it. Armani Attitude is one of those.

Attitude’s pineapple-citrus top note is pleasant enough, if not terribly memorable. What follows is a banal, faceless stew of coumarin, amber, and dense, grating artificial “wood” flavor. There’s no real evolution beyond this point, and the glum woody drydown smells like it crashed somewhere along the dusty, pothole-riddled road that runs between Burberry London, Lolita Lempicka au Masculin, and Guerlain Homme. I’ll grant that the competition is fierce, but this is a strong contender for the title of “Worst Fragrance in the Armani Line.”

The should have called it “Platitude.”

19th September, 2011.

Didn't do too well for me, but please take my review with a pinch of salt, considering I live in a VERY hot/humid region. Not a generic fragrance at all.

The coffee note is...Intimidating in a sense. It reminds me of espresso and...an expensive cigar. Longevity is depressing, I only get about 3-4 hours with Attitude but the sillage is quite good. Never got any compliments except for a few "Hmm...interesting smell" looks. Great scent for a mature man living in more temperate regions though. Also its a bit on the pricey side? But hey, its Giorgio Armani

12nd August, 2011.

Soapy, spicy, sweet, with a hint of incense. Smells like a sweet version of Azzaro Visit.

15th July, 2011. (Last Edited: 23rd July, 2011.)

I really enjoy the combination of notes here. They are dark, yet synthetic smelling, which actually makes this quite wearable. Dark fragrances that smell too natural (particularly niche ones) I find almost unwearable, but without doubt, a joy to sniff. I couldn't find a sample of this anywhere, then found it on fragrancevials.com I believe, and the price was right.

Attitude falls along the lines of Double Black, and even Ferrari Black. It opens up with a very short lived citrus and berry blast, that quickly mutates into a fresh modern leather. You can start to smell a little bit of the coffee notes, but if ya wait about 10 minutes, they then take over this fragrance. Although, a synthetic take on coffee beans.. the note intertwines with the leather note to make one accord. The leather/coffee combination which is already kind of dark, eventually mixes with a fantastic patchouli note, and pretty much dries down this way.

A big time shame in the projection and longevity departments. Another designer fragrance with star quality, but lacking in these 2 areas. Try spraying this on your clothing, and you'll expect better results; but if you're like me, ya don't like fragrances on your clothing so much.

Edit: longevity is actually quite good. 8-10 + hours.. projection still fails though.

22nd May, 2011.

I've come to the conclusion that after trying Mania, Code, and now Attitude that the Armani line isn't for me. To me they're extremely synthetic, very little sillage, and short longevity (although Attitude is the better of the two). I think the major problem I have with Armani is the price is high and for the same price any Chanel cologne is so much better. When a cologne smells this synthetic it makes it smell cheap. There are a lot of other companies that do a much better job at this and Armani IMHO is a synthetic mess of any cologne they produce.

27th February, 2011.