Perfume Directory

Armani Attitude (2007)
by Giorgio Armani


Armani Attitude information

Year of Launch2007
Average Rating
(based on 276 votes)

People and companies

HouseGiorgio Armani
PerfumerAnnick Menardo
PerfumerAlberto Morillas
PerfumerOlivier Cresp
PackagingFabien Baron
Parent CompanyL'Oréal Group > Prestige & Collections

About Armani Attitude

Armani Attitude is a masculine fragrance by Giorgio Armani. The scent was launched in 2007 and the fragrance was created by perfumers Olivier Cresp, Alberto Morillas and Annick Menardo. The bottle was designed by Fabien Baron

Reviews of Armani Attitude

One of the most decent Armani fragrances for man I’ve ever tried, mostly because 90% of the others except the original Eau is quite crap. Attitude isn’t really anything special in fact, but it is at least a bit far from the clichés the rest of the line is so stuffed with. Basically this a really mild, but perfectly versatile and classy sort of amber-patchouli-tobacco fragrance with a hint of coffee, blending the Armani Code type of inspiration with the earthy darkness of patchouli – quite the key here, as it is the most prominent note for me - and the “contemporary-urban” aloof warmth of ambroxan. A touch of citrus counter-balances the general feel of dusty darkness. Don’t imagine anything complex or rich though, all smells also quite flat and a bit synthetic in the negative meaning - like any cheap patchouli perfume you can get at the drugstore, layered with any generic woody-amber scent, with a hint of that sweet synthetic note they call “tobacco” and a generic mood of “dusty dark sweetness”. But as I said, there’s patchouli which makes some sort of difference, while most of other similar scents (the “self-confident middle-class 35/40-something coworker” type of scents) were/are just stuffed with tonka and cedar, this is a bit darker and earthier. Sort of a hybrid between Mugler’s Ice Men and Armani Code, maybe. Getting even more linear and simple on the drydown after a couple of hours. The result isn’t that bad overall, it is in fact quite “masculine”: warm, greyish, kind of dark, rugged at first, a bit heavy and kind of cheap, but it works if you are looking for something stressing your “masculinity” with no frills and no concerns for quality. Everlasting persistence. Completely unworthy the high prices now that it’s discontinued, but back then it was probably the best you could get out of Armani’s line.

04th June, 2015

I am familiar with ATTITUDE because it is one of the colognes my father.I see a Mature,Warm,Sophisticated, Smart man wearning it.Pleasant and Clean somehow.The bottle is gorgeous too.

At the begining it is predominately a warm coffe scent as i feel less smell Lemon and in this notes i find it A little feminine but generally i think the Coffe and Cardamom acting in creation Masculine this EDT.

If you are looking something for a Dreamy Evening or Special Dinner in COLD weather it is really Nice.I like it but i prefer my fragrances in this way to have a little Spicy,Depth and Rich,Then my choice is ATTITUDE EXTREME.


Longevity?About 5 hours on my skin.

16th December, 2014
rbaker Show all reviews
United Kingdom
Lemon and coffee make for delightful top notes, with the zest of the citrus fruit providing a distinctive counterbalance to the rich depth of the coffee impression. After the first few hours the lemon vanishes, being replaced by a nice lavender with and amber undertone. Later in the drydown cardamom and a mildly smoky patchouli are added, and provide a nice depth and complexity that is enhanced by a good opopanax aroma. In the later stages of the base impression a wood component is added that at that stage is rather dull and generic. After about ten hours the wood improves into a good cedar note, and the coffee becomes stronger; this swansong of cedar and coffee is a great farewell. Apart from the weak phase in the second half of the drydown this is a pleasant composition, quite well blended in most stages, with good silage and projection. On my skin the most impressive part is the tremendous longevity of over thirteen hours, or make that nearly fourteen if you are superstitious.
Overall not without flaws, but the performance lifts it into a positive score. Good for warmer autumn days.
09th July, 2014
Genre: Woody Oriental

From time to time I come across a fragrance so entirely devoid of character and interest that I can hardly bring myself to write about it. Armani Attitude is one of those.

Attitude’s pineapple-citrus top note is pleasant enough, if not terribly memorable. What follows is a banal, faceless stew of coumarin, amber, and dense, grating artificial “wood” flavor. There’s no real evolution beyond this point and the glum woody drydown smells like it crashed somewhere along the dusty, pothole-riddled road that runs between Burberry London, Lolita Lempicka au Masculin, and Guerlain Homme. I’ll grant that the competition’s fierce, but this is a strong contender for the title of “Worst Fragrance in the Armani Line.”

The should have called it “Platitude.”
08th June, 2014
I'm rather surprised to notice that this fragrance originated from 2007, I had presumed it had been around a lot longer than that. It appears to be a very popular fragrance for men, displayed quite often in the big department stores.

The scent itself is rather herbaceous and earthy. It has a real masculine vibe to it, that is incredibly sexy. Some reviewers are mentioning a chocolate accord, making it somewhat similar to Thierry Mugler B*Men. I can't say that I understand the gourmand reference. There is a subtle coffee note in the opening and the heart, but it is far from what I'd call foody.

Armani Attitude is a rather refined fragrance, one that would suit a fashion conscious man in a suit. Not to mock the fragrance at all, but I don't sense a bad-boy with 'attitude' in this particular fragrance.

I'm a little disappointed that since this fragrance was shaped like a cigarette lighter it didn't contain a note of tobacco, which I absolutely adore. I think the blend of tobacco with the coffee, citrus, lavender, patchouli and amber would have been divine.

Overall, the scent is lasting, however towards the drydown the sillage becomes less and less, taking on a rather intimate approach. This bothered me slightly because I wanted this fragrance to exude more confidence and power. Another interesting quality I found, was that it oddly became sweeter as the fragrance progressed. Take that how you will.
24th March, 2012
The first blast is like a sort of mix made with A*Man and Lolita Lempicka Au Masculine, the coffee is immediately noticeable on the side of a powdery and milky aromatic mirrh. The lavender is in the meanwhile ready to snap becoming soon perceivable while passing time in its sort of watery, subduing and taming effect. The lemon is in the background and not instantly  present. In a while anyway lemon and patchouli start rising as well as the smell begin to become sharper. The final outcome is a "milky lemonade" with the main flavour of a starring patchouli, the masculine and easily noticeable prickliness of cardamom and the woodsy balancing sharpness of cedarwood. In this phase the smell reminds slightly One Million also because of its sort of resinous-dusty-gummy  (almost salty) final  dissonance (mainly produced in my opinion by strong cardamom plus lemon and coffee on a bed of amber). The  blend of lemon and coffee is the responsible, together with the pungent spice of cardamom and the patchouli of the base, about the extreme masculinity of the juice. The smell is autoritative, averagely shadowy but too plastically  balsamic in my opinion. The usage of lavender imprints the classic green and watery touch that is softened and contaminated by balsams while the base is averagely dusty and masculine with the chord of cedarwood and amber that gives dustiness and woodiness utterly softened by the addition of mirrh. A bit too milky and synthetic for my full pleasure.
18th October, 2011 (last edited: 19th October, 2011)

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