Armani Attitude (2007)
by Giorgio Armani

Reminiscent of a slew of gourmand coffee scents - not particularly original or long lasting. Btw, the flacon design is probably one of the biggest marketing (and PC) cock-ups in recent history…

Coffee with citrus and pepper at first. sorry for lack of better adjectives. Iight vanilla note, with the sharp-high citrusy notes common to armani, but with a musky bottom. this did not last longer than two hours on me. won't purchase again for this reason. otherwise, would have loved it. masculine and not too flowery. nice middle to heavy scent.

Not good at all. Waste of money. I was expecting something fabulous after reading all this positive reviews. I smelled it, at first it was pleasent but later on it turned into someting unpleasent. It's kind of a fragrance which has tendency to cause headaches. It reminded me of headache. It is a heavy fragrance.

well this one is a bit confusing really. i fully anticipated disliking it entirely, as code leaves me cold and AdG is.... well, it is what it is. However the bottle of attitude i kept passing (i often take a shortcut through a local department store from one street to another) was wearing down my resistance with it's trendy cubist zippo charms. so finally i took the plunge, and..... well, the neutral rating here i think is perhaps the most appropriate i've given. this fragrance is certainly well-blended, in that there are almost no distinctive notes, rather a well-rounded aura of scent. i do get the lavender, but it's not an old fashioned lavender, rather a candied, softened, out-of-focus lavender. I don't actually smell the coffee note that people are mentioning at all, except that i do seem to experience a strange scent-memory trigger of the bar of a restaurant i know, of being near the coffee machine (i find this VERY weird). there is a powdered quality to attitude also, a warm semi-vanilla softness that makes the fragrance one that could easily be worn by a woman - it's hardly an overtly 'masculine' scent. i ALMOST get, as other people have noticed, the faintest of cardomom notes, but very vaguely. nothing in attitude is very definite, it's all so blended and vague and sweet-cloudy-hazy. there's a slight freshness to this also, a synthetic accord which is technically quite at odds with the rest of the fragrance (without it, and with a bit more oomph, attitude could potentially head towards the sweet-gourmandy end of the scale) but which seems to keep the scent grounded in the middle of fresh and sickly. perhaps it is only to be expected of this end of armani's product range, but attitude is one of the most obviously focus-group created fragrances i have smelled, as though a hundred people were surveyed as to what they want in a fragrance and then this was created to satisfy as many as possible.

it is by no means unpleasant - quite clearly it is meant to be as pleasant as possible to as many people as possible. and it's freshened powdery-warmth makes it appropriate for daytime, the office, casualwear, an evening, even as a clubbing fragrance. it is quite light, and even a heavy application doesnt ever go over-the-top. it's also not even really a linear scent - as foetidus noted, this is basically all topnotes and not really much else. it really is quite uninspiring, doesn't last long, smells quite cheap i think, and whilst doing nothing that badly, does nothing at all well. yet im confounded by my inability to stop smelling it - as though it has the fragrance equivalent of MSG in it, and my brain's being tricked into enjoying an inferior product.

4.5 out of 10. yet i might buy it if i'm over-tired in duty-free.....

this is a really nice EDT that I suspect gets unfairly bashed just because it's an Armani (i.e., negative halo effect of the Aqua di Gio syndrome). First, the various comments about its similarities to B*Men are quite true - this is a cousin of B*Men. But like (almost) every instance when people say "if you have one don't bother owning the other", there are enough dissimilarities that this doesn't hold true. First off, I find Attitude to be so marvellously blended that unlike B*Men, this is not very obviously a gourmand. There is a hint of coffee, a bit of citrus, and a nice lavender (that B*Men doesn't have) that gives this a fantastically velvety, well-rounded, and sophisticated presence, while B*Men hits you like a hot pumpkin pie with an overdose of molasses and spice. This definitely lasts less long than B*Men, but in my view it's a far more sophisticated and balanced fragrance.

Reminiscent of Penhaligon's Endymion with a coffee and lavender accord. However Attitude kicks it up a little bit with some spice. I see the similarities with Burberry London but I don't get the booze note in this. Methinks this Italian firm was trying to go for a British attitude. But you know what? This is not totally terrible. The more I sniff the more I like it. It doesn't have a "I'm cheap" synthetic quality to it like some other Armani's (and Azzaro's for that matter).