Reviews of Armani Attitude (2007)
by Giorgio Armani

I first tried this one the day it came out in stores. I was looking for something different to add to my collection. The ladies @ the perfume counter didn't even have a tester out yet, so I was their guinea pig. When they sprayed it on my wrist, though, it was like a huge magnet was turned on. Within about 5 mins, I had 15 different women attached to my arm by their noses! They were in that "state" we all get into when we smell something really good. Every time I've worn it I've had compliments up the wazoo & people asking me what I'm wearing. I definitely recommend it!

This one reminds me of Burberry London (the new version). I wanted to like London but there is this rotten fruit or vegetable note in it that I just cannot handle. Attitude smells quite similar to London, but without that rotten note. However, Attitude does come off a bit synthetic to my nose. It may sound strange, but Attitude smells like some synthetic blackberry/raspberry scent with a hint of lemon and coffee when initially sprayed. It's quite strong and overbearing at first. When dry-down occurs, the scent doesn't change much (if at all), however it settles down quite and bit and the overbearing quality goes away. This isn't my favorite fragrance by any means, but it is different and it doesn't smell bad. Because of how potent this fragrance is (when initially sprayed), one or two sprays is all it takes to do the job. Any more than that and I wouldn't be able to handle it.

Reminiscent of a slew of gourmand coffee scents - not particularly original or long lasting. Btw, the flacon design is probably one of the biggest marketing (and PC) cock-ups in recent history…

This one is just overpowered with patchouli. I don't find it enticing in the least. This would probably be better for those guys who already have a naturally strong body odor. I can imagine this one on a hairy chested, middle aged man and no one else.

Two thumbs down.

Coffee with citrus and pepper at first. sorry for lack of better adjectives. Iight vanilla note, with the sharp-high citrusy notes common to armani, but with a musky bottom. this did not last longer than two hours on me. won't purchase again for this reason. otherwise, would have loved it. masculine and not too flowery. nice middle to heavy scent.

Not good at all. Waste of money. I was expecting something fabulous after reading all this positive reviews. I smelled it, at first it was pleasent but later on it turned into someting unpleasent. It's kind of a fragrance which has tendency to cause headaches. It reminded me of headache. It is a heavy fragrance.

well this one is a bit confusing really. i fully anticipated disliking it entirely, as code leaves me cold and AdG is.... well, it is what it is. However the bottle of attitude i kept passing (i often take a shortcut through a local department store from one street to another) was wearing down my resistance with it's trendy cubist zippo charms. so finally i took the plunge, and..... well, the neutral rating here i think is perhaps the most appropriate i've given. this fragrance is certainly well-blended, in that there are almost no distinctive notes, rather a well-rounded aura of scent. i do get the lavender, but it's not an old fashioned lavender, rather a candied, softened, out-of-focus lavender. I don't actually smell the coffee note that people are mentioning at all, except that i do seem to experience a strange scent-memory trigger of the bar of a restaurant i know, of being near the coffee machine (i find this VERY weird). there is a powdered quality to attitude also, a warm semi-vanilla softness that makes the fragrance one that could easily be worn by a woman - it's hardly an overtly 'masculine' scent. i ALMOST get, as other people have noticed, the faintest of cardomom notes, but very vaguely. nothing in attitude is very definite, it's all so blended and vague and sweet-cloudy-hazy. there's a slight freshness to this also, a synthetic accord which is technically quite at odds with the rest of the fragrance (without it, and with a bit more oomph, attitude could potentially head towards the sweet-gourmandy end of the scale) but which seems to keep the scent grounded in the middle of fresh and sickly. perhaps it is only to be expected of this end of armani's product range, but attitude is one of the most obviously focus-group created fragrances i have smelled, as though a hundred people were surveyed as to what they want in a fragrance and then this was created to satisfy as many as possible.

it is by no means unpleasant - quite clearly it is meant to be as pleasant as possible to as many people as possible. and it's freshened powdery-warmth makes it appropriate for daytime, the office, casualwear, an evening, even as a clubbing fragrance. it is quite light, and even a heavy application doesnt ever go over-the-top. it's also not even really a linear scent - as foetidus noted, this is basically all topnotes and not really much else. it really is quite uninspiring, doesn't last long, smells quite cheap i think, and whilst doing nothing that badly, does nothing at all well. yet im confounded by my inability to stop smelling it - as though it has the fragrance equivalent of MSG in it, and my brain's being tricked into enjoying an inferior product.

4.5 out of 10. yet i might buy it if i'm over-tired in duty-free.....

this is a really nice EDT that I suspect gets unfairly bashed just because it's an Armani (i.e., negative halo effect of the Aqua di Gio syndrome). First, the various comments about its similarities to B*Men are quite true - this is a cousin of B*Men. But like (almost) every instance when people say "if you have one don't bother owning the other", there are enough dissimilarities that this doesn't hold true. First off, I find Attitude to be so marvellously blended that unlike B*Men, this is not very obviously a gourmand. There is a hint of coffee, a bit of citrus, and a nice lavender (that B*Men doesn't have) that gives this a fantastically velvety, well-rounded, and sophisticated presence, while B*Men hits you like a hot pumpkin pie with an overdose of molasses and spice. This definitely lasts less long than B*Men, but in my view it's a far more sophisticated and balanced fragrance.

Reminiscent of Penhaligon's Endymion with a coffee and lavender accord. However Attitude kicks it up a little bit with some spice. I see the similarities with Burberry London but I don't get the booze note in this. Methinks this Italian firm was trying to go for a British attitude. But you know what? This is not totally terrible. The more I sniff the more I like it. It doesn't have a "I'm cheap" synthetic quality to it like some other Armani's (and Azzaro's for that matter).

At first, I expected a commonplace scent like many designer houses developed just for the sake of profit during the past years, something that doesn't change much about a market segment already owerflown with teeny creations of amss-market appeal ( even in the designer sector ) and a serious deficiency for exclusive, artistic or schock-value creation. So, the fact that Attitude stands out a bit- but not at a spectacular or ground-breaking level - from current genericness came as a surprise to me. On my skin at least it smells above average good and above average long lasting, yet I miss that certain ineffable extra to turn it into a pure masterpiece. I guess the closest definition of this fragrance would be a contemporary gourmand scent with dark Mediterranean notes as an undertone to the vast majority of edible ones, targeted at young urban adults and with an wearability somewhere halfway trough designer, high-class casual and relaxed, "classic with a twist formal wear". I actually love about this scent some outstanding notes, but the combination/overall impression make me give a neutral rating only. That dark Mediterranean style is one of this fragrances achievements- it's like the usual herbal recipe was reshaped, restyled in a more bad-boy, a more edgy and mysterious way, with more depth and strenght. Unfortuntely, there is also a fugdy, coffe-like bitter sweetness that counterbalances this otherwise flawless spicyness ( which would otherwise remind me of two of my favourites: Versace l'Homme and Esencia Loewe, if this one was less powdery and more classic, aromatic and resinous like these two ). This very coffee note makes it all a bit too powdery for my taste, but maybe a new reapplication ( and subsequent reevalution ) would take out the scorching dryness- which is by no means warm or sensual- of this one and leave me more romm to concentrate on the very notes which, taken separately, would have generated an indisputable milestone of perfection. At least the bottle has "attitude" rather than mass-market appeal
( because ironically today's fashion, whcih also applies to perfume equates attitude not with creativity, indvidual freedom, uniqueness, strong personality but rather conformism, unpretentiousness, familiarity inadequately, but smilingly and cunnigly sold as the former values ), reminding marginally of some hints of Art Deco in combination with some limited edition of a Zippo.

Boy was I wrong and waaay off base on this one(see my original review below)! I got it for cheap on eBay and wow, I really enjoy it now. It lasts a VERY long time on my skin, and as all have mentioned, it is a melange of Code, Visit, B*Men, Hypnose, Zino, Minotaur, Burb London etc. If you like gourmands or at least one of the mentioned, you should love this.

Thumbs up now!

Not a big fan of this one...it started out all over the place...sharp and indistinguishable. Then it abruptly fades into what I would describe as a faded women's scent, like hypnose by lancome or something. It then stays that way for a sometiem until a pleasant tea like scent shows up to the party. At this point it smells like sometihng you would expect from Bulgari, basically a very well done tea scent for casual occasions. <br>I am going to pass on it, just not quite spectacular enough for me. in the words of Simon Cowell (American Idol) it is a safe rendition.

Oh, i love this! One of the best from Armani. The top note is the best, but it does not last that long. nevertheless, it is a good scent, similar to code but not exactly, the "same same but different" scenario. try it!

Well... I have changed my opinion on this from YAY to NAY...


I can see why people say this is nothing more than Armani Code with lavander. But I assure you that it is not totally true. While I admit on first application because of the coffee notes being a bit dry and bland it shares similar characteristics with Guaiac Wood. You know the whole dry and dusty type smell?


Well the coffee and lavender blend well on my skin... Not too bad. But it could have better use of the gourmand notes. See Rochas Man... Over all it is okay.. I wouldn't add it to me ole collection..

Lavender and coffee are apparent right from the start – I don’t smell the lemon. At first I feel that the accord certainly has possibilities, but it doesn’t seem to develop much and it doesn’t seem to reach its potential. While the lavender is a very well done note, the coffee could be stronger to give a deeper richness to the lavender. All in all the opening shows promise – more promise than I’m used to with typical Armani fragrances. With the middle and base accords, I get the typical Armani fragrances: a bit of the cardamom pops in to the middle accord, but realistically, the accord is so weak that there really isn’t a middle accord, unless it’s that hit or two of cardamom. The base is even weaker to my nose: I lose it completely. I’ve gone through three 1.5 ml samples and I have never discovered the base in Attitude. Too bad, the top showed promise, and I could easily have overlooked the mediocrity of the middle notes. But with the base, things just disappear… including my interest.

I don't smell Code at all in this one. I am not a fan of Code, but, I do appreciate it and it doesn't bother me. This doesn't bother me either, but, there is anything about it that makes it another "Armani Classic".

Yeah, argee wit Milanolover. Attitude is same Burberry London. I love London scent so love this too.

This is the same too m e like Burberry´s "London" fragrance.
But it lasts more longer, than the burberry.

Milanolover

I really like this scent this is in my opinion the summer version of B*MEN by Thierry Mugler longevity is a little bit of an issue but still gets a thumbs up way up

I am not sure some friends are smell it. I mean it is not like B*man or Code definetelly. It is too spicy, I agree but not like Thierry Mugler. BUt it is really like Hypnose and Azzaro Visit. I tested yesterday, it is wonderful I think. But in spite of washing me nearly with Attitude the salesclerk in parfum shop, the frag flown and go away))) Nevetheless, it is not stable enough.

Hei Menardo, Morillas & Cresp will you gonna pay some royalties to Nagel/Huclier???? What a shame, what a bad attitude...

Now - I usually can't stand fragrances like this - brand new, crappy name, theme leaving a lot to be imagined, generic in appearance...

But with this one, I was suprised. It doesn't smell nearly as generic and synthetic as all other offerings in the last year.

At first spray, after it has settled after 30 seconds, I get a blend of spicey coniferous notes and a certain light, but persistant church incense, in a totally inoffensive way...

It kinda smells like a liquidised and modernised version of my grandparents' home in Sydney on an early saturday morning - it's 112 years old, built shortly before Federation into the Commonwealth, and has this dark, earthy, historical smell, not 'old' or 'musty', but grand and historical-smelling, coupled with dew-drenched conifers planted under the windows and lining the drive...

After 30 minutes, the progress of the drydown reveals a modern, fresh and dynamic incense-like accord, lightly spicey and quite aloof. This, I feel, is givern depth by hints of cedar, suede and tobacco...

I don't know what the notes are, but overall, I get a dynamic, modern, slightly smokey coniferous-woody-suede like accord, with something added to it that smells quite cool and ozonic, a little out of place - but I found that that gave it character. Strangely, it must just be me, but I also get a very feint decaying gardenia note - and something else - I don't know what - but I have smelled it in about 20-30 mens and womens fragrances launched in the last year and a half...Can't quite put my finger on it. I don't think it is 'achieving' anything...and I don't think the sillage is all that brilliant either...

Anyway, a nice and perfectly acceptable contemporary men's fragrance - maybe something is missing? I dunno what, but that's another thing I feel with it...But look, its nice, and for some odd reason, I cant stop sniffing the back of my hand - but for what it is, I'd say I'd give it about 6/10. No more, possibly less.

Cheers.

This is 99% the same as Code for men. Since that was a weak offering this is even worse. Are people supposed to pay £45 per 100ml for crap that lasts 30 minutes tops and smells nothing special at all with no complexity, depth or character? Giorgio, amico mio, maybe you should let a new kid on the block take over and retire...at least in the fragrance department.

I can't decide if I like this or not. It is a compelling fragrance but not one I necessarily like. I am not sure where I fall on this one, the scent peaks my interest and I keep wanting to smell it but it does not make me want to run out and buy it.

It is spicy but not offensive, that is the best I can come up with on a review. This is the first cologne I have run across that has me confused like this. Usually I like it or hate it but I am not sure how I feel about Attitude.

Hey guys, from these reviews I gather you're not too excited about this Armani Attitude but guess what? The girls love it! Yep. It's a fabulous frag for the heat of summer...fresh, light, sweet and sexy!!! O.K. ~ maybe it is a re-run of a previous scent, but we really don't care, we just know it's yummy! (Yummy is good BTW.) Besides, the bottle is styled like the old Zippo cigarette lighters, kind of "James Dean-ish". What woman doesn't like a little bad boy in her man?

Armani-refined,distinguished classical italian clothes....great stuff in the 80ties.....even his first male fragrance in this very unique bottle....

two decades later this grandseigneur of italian fashion launches one of the worst perfumes i ever smelled!Not worth the price!

a beautiful, virile bottle!and a good advertising campaign but who the hell(sorry)was in charge of the fragrance composition?the opening , quite woody and fresh ends up in a sweet stinking water...a huge lack of quality!very vulgar and ordinary and i cannot loose the impression that i have smelled it a thousand times before.....e.g.B-man,escada etc.etc.is this the sell-out and sale of armani?as it has been mentionned before-armani prive´ and his furniture line are still great works-so what is happening to the perfumes?attitude-by the way the handling of the botle can become nerving-is so boring and uninteresting and it does definitely not make dream of more and longing for more....

It'ssubtle but I'm agree that smell quite similar to B*Men but less woody and more sour-fruity:)
Nice though

Guys, I have the idea that this is a come back of an known scent to me. Of course it is not 100% the same as the other one but based on it as the Thierry Mugler's B is based on the Casual Friday of Escada. If you spray 1 time TM A and two times Casual friday then you would have TM B. I think that Lancome Hypone for men has the same base of Casual Friday. Can someone remember or find out what is it with Armani Attitude. I get sick of these cheap practices of the fragrance companies. Becasue a lot of people lack the smell-memory so they bring the same product or with a little different back again, or they sell it to another brand like AdG as Aqua de Bulgari. It is to me like different brands of mayonnaise or Ketchup. They are slightley different in taste but still the same thing. When a fragranec is discontinued, I wonder when they would bring it back under another brand and when so that we can forget about it and can't remember it anymore and say "Hey, what a wonderful new scent!"

Somebody previously mentioned that this smells like the new replacement B*Men... I disagree. To me, this is clearly the new replacelment Visit by Azzaro. Smell it, and you will agree. This is a solid scent though, but just another step in a growing scent trend.

I think that some of reviewers are a little bit unfare to this one. To me this smells quite lovely. Even though it isnt the most masculine scent I have smelled so far. And not very strong. This could most certainly use an extreme version if you ask me.
benb

Smells like Armani Code version 2. In fact I'm not all that sure if there is a difference. Seems to me like they might just be capitalizing on the success of Code.

Very reminiscent of Minotaure by Polomo Picasso...a popular 90's scent which may have been discontinued. It is more complex and better constructed than Minotaure in my opinion. Its a little powdery and can get boring after a few weeks-months so get the smallest bottle for starters. Light and fresh enough to wear to work.

! Disclaimer! - No offense to any fans of this brand: But if the name Armani still conjures up luxury, creativity and timeless elegance in your head, then chances are, unfortunately, that you are in fact living in 1989. Can’t really think of a bigger sell-out designer brand, especially in the fragrance and cosmetics section the last decade.

There’s simply no limit to the kinds of crap that they will put in their gift boxes to sell the below average juices. So far I’ve seen t-shirts (but always with the word parfum added - God forbid anyone actually would get a 100% "real" t-shirt), electronic alarm clocks, cheap plastic cuff links, and the last one - silicone i-Pod covers. Ok, maybe someone actually wants all that stuff, but it’s becoming painfully obvious that the fragrances just aren’t cutting it by themselves anymore. It has to be said that this mainly goes for the Emporio Armani diffusion label, but still...

On a positive note Attitude sports a very good looking black flacon. Unfortunately the hinge mechanism that holds the cap is worthless, as countless people have already testified on the boards. But before this review gets too shallow, let’s focus on the juice. It’s a Diet B*Men. An anorexic cousin if you will, of Mugler´s pleasant woody/licorice- themed male fragrance.
Ironically, that far superior brew is getting discontinued - sigh... Did I mention that Attitude sports an impressive longevity as well, 35 minutes approximately…

The worst part of all of this is, that with the Privé line (expensive and very hard to get) it’s obvious that the house of Armani is indeed still very capable of producing high quality, rich and original fragrances. This kind of dualistic cynicism, where the mainstream is served hastily put together junk sold mainly through the name is just saddening. I mean, who will seriously remember City Glam in 10 years? Do try the Privé line though if you have the opportunity, especially Privé Bois d'Encens is terrific.

I am very aware of the tremendous impact and importance that Giorgio Armani had upon the world of fashion during the 80´s. But as the Dylan song goes - The Times They Are A-Changin'. As far as I’m concerned, at least in the world of fragrances this house is over.

This scent really has nothing to do with the tough looking bottle.

It is very very sweet.
Nothing wrong with sweet, but there has to be some roundness, softness to it just to smoothen things a bit, fortunately there is, though still way to sweet for my taste.

This scent is way better than my recently tried sampler of CK IN2U, it is a bit richer,deeper and rounder, but still fresh enough for spring evenings.

In fact it really is reminiscent of Minotaur, a light and sharper version that is and because I have Minotaur at hand I'll try to describe some differences.

Minotaur is much warmer and deeper in its base, probably just a sweet as this new Armani, but without the sharp sting you'll get in your nose.

The opening of Minotaur is very different, more spicey and lemmony, very rich and expressive scents.
Armani's attitude is all candy in the beginning, very pink and sharp smelling but (luckily) dries down soon in a pleasant mix of (correct me if I'm wrong) cinnamon, musk, wood and a touch vanilla, but unfortunately too sweet for me

I agree with "the slomotion" that Armani Attitude lasts longer than Minotaur, but I wouldn't say Minotaur smells synthetic, on the contrary: on my skin it smells much more natural and organic than Armani's latest offering.

"I say", said the Nobleman from Yorksire, "This smells strikingly similar to B*Men". I replied by saying, "At least it doesn't burn your nostrils and the spice is wearable with smooth amber".

Very good composition, I do agree there is a B*Men correlation as far as its woody and patchouli aspects are concerned, but definitely no fruitiness. Peppery, woodsy, a hint of coffee, and perhaps some coriander and cardamom and of course amber. A full and seductive opening on the get go, but awfully subtle after 2 hours and finally completely gone. Wish I was one of the lucky dogs that have this last their skin. A welcome addition to the Armani line, especially when I wasn't so impressed with Black Code.

Armani Attitude is another fabulous fragrance from Giorgio Armani. I love the subtle fresh slightly sweet spice. This is definitely a sexy man' s fragrance. Any woman would love to snuggle up to a man that wears this one! Love it. Love it.

If you like Thierry Mugler's B*Men, you'll like Armani Attitude. IMO, the two scents are very close to one another... almost indistinguishable. In other words, don't fret that B*Men is in the process of being discontinued... you can get what is basically the same stuff in the form of Attitude.

Still, it's bad enough that Giorgio Armani has given us the grossly overworn (at least in America) Acqua di Gio and Armani Code. For this reason, I expect Attitude to sell like hotcakes and be overused as well, thanks to that golden Armani name.

This is a NICE fragrance. In my opinion, it smells EXACTLY like Zino by Zino Davidoff. I swear they rebottled the old leftover Zino bottles and renamed them Attitue by Giorgio Armani! I've already got Zino, and it seems to last longer than Attitude. Don't know why fragrances nowadays have no lasting power. Must be the greedy fragrances trying to get by with as little essential oils in the fragrance to get buy. Talk about pulling the wool over the consumers' eyes. I can definitely tell when a company scrimps on the strength. I usually end up returning those bottles and will never buy it again. It happened with Calvin. The relaunch smelled similar to the original, but it was missing the "sweetness" when I compared the new versus the relaunch (I had 2 bottles of the original left and they smelled a LOT better than the relaunch). I suppose Calvin Klein didn't think anyone would notice, or else they lost the original recipe. I did notice the difference, and sent all 10 bottles back that I had bought. Anyway, Attitude is just Zino rebottle/renamed!

I think this might be my new favorite fragrance for a man. It'a absolutely amazing

Have a lab sample of this. Woody, Fresh, and VERY LIGHT! Hope they make it more concentrated!!!
The smell is great though!