Azzaro Now Men (2007)
    by Azzaro




    Average Rating: 3

    Based on 63 ratings
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    Azzaro Now Men Fragrance notes

    Rose oxide, White leather, Lichen

    Azzaro Now Men information

    Azzaro Now Men is a men's fragrance by Azzaro. The scent was launched in 2007 and the bottle was designed by Emmanuelle Royer [CBA Design]

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    $23.23
    80ml EdT
    $20.99
    80ml EdT
    $20.98
    80ml EdT

    Reviews of Azzaro Now Men


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    Showing 1 to 6 of 22 reviews.

    Way Off Scenter's avatar

    United States United States

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    Genre: Woods

    Azzaro Now Men is a green woody scent in the general mold of Grey Flannel, though noticeably softer and sweeter. The conventional citrus top notes are rather crudely alcoholic, but they resolve quickly and the main body of the scent is much more appealing. The sweet herbaceous green notes gain interest from an unexpected and judicious dose of spices, which briefly suggest Azzaro Now might veer off into woody oriental territory. That doesn’t happen, and instead the scent rolls on for a few hours in a quietly pleasant green woody direction and smelling like a low-budget Ormonde Man. There’s not much sillage or projection, so Azzaro Now wears close to the skin throughout its lifespan.

    As with so many contemporary fragrances for men, Azzaro Now goes to pot in the drydown. It avoids the standard issue, überstrong, chalk-on-a-blackboard woody amber you can smell in scents like Lolita Lempicka au Masculin or Guerlain Homme, but opts instead for the (other) standard issue, “fresh,” clean chemical spill accord familiar from Acqua di Gio, Light Blue, and their accursed ilk. Too bad, because this fragrance had the potential to be a pleasant workhorse of an everyday masculine. As it is, the ugly bookends that surround its friendly middle volume ruin the experience.

    09 June, 2014

    Wild Gardener's avatar

    England England

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    Well I like it, and isn't that what counts?
    This sort of thing isn't usually my style and
    Yes it has a synthetic quality to it, but in a smooth
    finely balanced way.
    while it's not an astoundingly original accord
    it's the quality of construction that makes it a winner for me.
    Longevity is an issue though
    and it needs regular refreshing to keep the thing going.
    Nice while it lasts...

    07 April, 2014

    bFlay's avatar

    United States United States

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    Tried this 2 or 3 times before reviewing. Very harsh astringent opening of synthetic green notes and saddle soap. This mellows to a chemically floral scent mixed with saddle soap and perhaps an arguably "leather" quality. Not pleasant as a personal scent.

    20th September, 2012

    alfarom's avatar

    Italy Italy

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    I've to say I'm a bit disappointed with Now Men as I expected something more edgy and daring. The opening is incredibly conventional and banal. Citrus plus an acquatic feel that's pretty cheap. In the drydown it gets a little better with an interesting mix of (synthetic) woods, but still nothing that really catches my interest. Unnecessary.

    18 April, 2011

    fudull's avatar

    Albania Albania

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    I get the harsh synthetic vibe, and I also understand all the complaints, but what I find surprising is that people who don't like Now love Chrome...this just does not make sense. Now is nothing more than a sharper and greener Chrome.

    The opening is all citrus and I guess cactus with a bitter and synthetic "fresh" aroma that lingers longer than any opening has a right to do, but then the middle notes come in and they are the same metallic notes from Chrome. These mid-metallic green notes (I can't really call them anything else because it is a synthetic mix with no comparative natural ingredients), stick around for a while, 4 hours at least. People who are not that patient with their scents will mistake this overly long middle as the base, and will thus unjustly downgrade what is a above average modern green fragrance.

    The base is not amazing, but it is competent and has the same white musk and synthetic suede that makes modern fresh fragrances smell cookie-cutter similar after 6 hours. The beauty of this one is that a little goes a long way, and the duration of "Now" is most definitely 8-10 hours into the future.

    A good, fresh/green scent that has replaced Hugo's synthentic equivalent from my main counter.

    20th January, 2011

    rev0lut10n's avatar



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    Fairly generic, fresh scent. I get a hint of cucumber or cactus leaping out in the top notes which is quite interesting, other than this, fairly generic, but wearable.

    17 May, 2010

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