A green, woody, peppery scent that is not all that bad. Not good, mind you, but not as bad as it could have been.
There is a sweetness in the dry down that balances the sharpness of the pepper accord.
Nothing new here. This type of scent has been copied hundreds of times since the Cool Water original. You can't beat the price - I found my 100 ml. bottle on Amazon for $9 - so if you are into this type of scent, it's certainly economical.
Turin was impressed by its quality, given the house it comes from, and gave it four stars, dubbing it a "woody citrus." I don't get the "citrus."
The odd amoeba-shaped bottle can be used either as a breast implant (which it resembles, really, it does) or a paperweight, making it the most versatile object in modern perfumery.
Azzaro Now Men is a green woody scent in the general mold of Grey Flannel, though noticeably softer and sweeter. The conventional citrus top notes are rather crudely alcoholic, but they resolve quickly and the main body of the scent is much more appealing. The sweet herbaceous green notes gain interest from an unexpected and judicious dose of spices, which briefly suggest Azzaro Now might veer off into woody oriental territory. That doesn’t happen, and instead the scent rolls on for a few hours in a quietly pleasant green woody direction and smelling like a low-budget Ormonde Man. There’s not much sillage or projection, so Azzaro Now wears close to the skin throughout its lifespan.
As with so many contemporary fragrances for men, Azzaro Now goes to pot in the drydown. It avoids the standard issue, überstrong, chalk-on-a-blackboard woody amber you can smell in scents like Lolita Lempicka au Masculin or Guerlain Homme, but opts instead for the (other) standard issue, “fresh,” clean chemical spill accord familiar from Acqua di Gio, Light Blue, and their accursed ilk. Too bad, because this fragrance had the potential to be a pleasant workhorse of an everyday masculine. As it is, the ugly bookends that surround its friendly middle volume ruin the experience.
Tried this 2 or 3 times before reviewing. Very harsh astringent opening of synthetic green notes and saddle soap. This mellows to a chemically floral scent mixed with saddle soap and perhaps an arguably "leather" quality. Not pleasant as a personal scent.
I've to say I'm a bit disappointed with Now Men as I expected something more edgy and daring. The opening is incredibly conventional and banal. Citrus plus an acquatic feel that's pretty cheap. In the drydown it gets a little better with an interesting mix of (synthetic) woods, but still nothing that really catches my interest. Unnecessary.
I get the harsh synthetic vibe, and I also understand all the complaints, but what I find surprising is that people who don't like Now love Chrome...this just does not make sense. Now is nothing more than a sharper and greener Chrome.
The opening is all citrus and I guess cactus with a bitter and synthetic "fresh" aroma that lingers longer than any opening has a right to do, but then the middle notes come in and they are the same metallic notes from Chrome. These mid-metallic green notes (I can't really call them anything else because it is a synthetic mix with no comparative natural ingredients), stick around for a while, 4 hours at least. People who are not that patient with their scents will mistake this overly long middle as the base, and will thus unjustly downgrade what is a above average modern green fragrance.
The base is not amazing, but it is competent and has the same white musk and synthetic suede that makes modern fresh fragrances smell cookie-cutter similar after 6 hours. The beauty of this one is that a little goes a long way, and the duration of "Now" is most definitely 8-10 hours into the future.
A good, fresh/green scent that has replaced Hugo's synthentic equivalent from my main counter.