Reviews of Unforgivable Multi Platinum (2007)
by Sean John

I was told by the cologne salesperson at Saks 5th Avenue on 5th Avenue in New York City that Diddy tried to buy the scent from Creed's scent library because it is the one he wears so he wanted to make it his signature scent. When Creed did not allow him to, he basically ripped the scent off anyways changing a few small touches. When it first came out, there was a limited edition of bottles, which sold out that cost hundreds of dollars because they had a higher concentration of oil. Then there was the regular version which has much less staying power. The Unfortivable Multi Platinum is basically in between those two.

It has a higher concentration of oils to alchohol so it will last longer. This could be why many people believe it to be more citrusy than the original Unforgivable. It also is why it is more expensive. Diddy did some marketing spin and said that the cologne was designed for him because it reminded him of the French Riviera with citrus, ocean air and sand notes. I personally think it has notes of lemon and also cola. Yes ... cola ... it has a sweet smell when you first spray it on that can smell a little like those gummy coke bottles.

This fragrance will be in my rotation for as long as they make it. Although, I think they have taken it out of stores and only sell the original and a new black edition. However, the most dissapointing thing about this fragrance is that I know it is a copy of a Creed scent and I personally believe it to be one of the best smelling and longest lasting colognes I own. However, I NEVER get any compliments on it when I wear it like many of the other less expensive fragrances. It bothers me that the Creed version of this is $300 a bottle and this version is $70 a bottle and I get more compliments by wearing $50 Abercrombie Fierce. Still, I keep this one in the collection for me. It makes me feel good to smell this when I am out.