Perfume Directory

Aomassaï 10 (2006)
by Parfumerie Generale

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Aomassaï 10 information

Year of Launch2006
GenderShared / Unisex
AvailabilityIn Production
Average Rating
(based on 159 votes)

People and companies

HouseParfumerie Generale
PerfumerPierre Guillaume
Parent CompanyPierre Guillaume Diffusion

About Aomassaï 10

Aomassaï 10 is a shared / unisex perfume by Parfumerie Generale. The scent was launched in 2006 and the fragrance was created by perfumer Pierre Guillaume

Reviews of Aomassaï 10

I remember my first encounter with salted caramel in Brittany many moons ago – an umami bomb for the sweet of tooth, I was immediately sold and wondered why such an excellent and intense culinary idea wasn’t more widely prevalent. I imagine many others shared this view as this particular flavour has now marched into ice creams, fudges and even peanut butter far and wide across the Western world.
Aomassaï seems to be drawing on this particular trick of combining a massive dose of salt with caramalized fudgy and nutty scents. The saltiness is what rolls up first – a combination of licorice, hay and vetiver which smells of all these things but also sea-bathed, sun-baked skin. It’s been picked up by many other niche merchants since (for example Angela Ciampagna) with varying degrees of success.
The foody notes of condensed milk caramel and roasted hazelnuts rub up against the salt to suggest at first coffee but then temptations that seem beyond gustatory appetites.
What Aomassaï does particularly well is work a dark palette of notes – burnt, roasted, caramelized – into a composition that has the PG signature airiness. In the later stages the saltiness recedes leaving a slightly musky, nutty mousse. Different and accessible.

17th June, 2017
A burnt balsamic caramel made with flowery water and herbs... A hint of anise! Very special. It's green and milky, dry and watery, fresh and warm, sweet and bitter. Smoky and cold. Sharp and round. Impressive.
Quite masculine. Marine and earthy.
Good longevity, good sillage.
I won't wear it for it evolves on a too masculine note, but I'm obsessed with smelling it. All in contradictions.
09th January, 2017
I am in the Hotel kitchen, adjacent to the Pastry shop. There is Hazelnut Praline, being prepared within. A pinch of sugar has hit the stove top and a puff of blackened smoke rises. Room Service is grinding coffee and brewing a new batch. A line of knife peeled oranges is appearing via commis at the edge of my table.
I am toasting Aniseed to fold into my Savoury Orange and Lemon Biscotti.
The Ancient Dark Wood Pastry display wagon passes, driven by the cheeky young waitress. She drops my coffee mug off without skipping a beat. Martell Blue. I remind myself that an extra order of my best, needs to appear at the pass through at time appropriate. We will meet later and I will be wearing my daily Vetiver.

Gourmand?
It's all edible in my dream.
Recommended!!

Oh! And. Pregoni does this same kind of thing in his Pathetique.
10th March, 2016
i'll defer to the eloquent ClaireV's superior evocation & descriptive talents and simply concur with everything she says. another great shapeshifting non-edible gourmand from PG
17th January, 2016
I smelled Aomassaï several times when I was just beginning my fragrance hobby and I didn’t like it.

It took for me to start experimenting with both cooking in the kitchen – wasting whole pans of sugar in an effort to produce a good caramel – and burning frankincense on a small burner at home for me to understand, and then appreciate, and then finally love the smell of things approaching smoking point when subjected to high heat.

Aomassaï finds that common thread between hazelnuts, orange peel, caramel, and vanilla sugar – the smoky, dark bitterness they all share when approaching smoking point – and emphasizes it with equally dark elements such as wenge wood, resins, and black, soft licorice.

It could have been a treacly mess, a sop to the modern taste for simple syrup in the gourmand category, but Aomassaï is never too sweet. Instead, the foodie elements are subjected to intense heat and distorted beyond what is commonly accepted as “nice” smelling. It is sweet and bitter in equal measure. Furthermore, the smoking resins, grassy vetiver, hay, and dark wenge woods tether the sweet notes and prevent them from becoming cloying.

Barely anybody mentions the vanilla in Aomassaï. I had used maybe a full quarter of my bottle before I realized that it has the most beautiful vanilla in the dry-down. Once I had mentally subtracted all of the burned caramel and incense and nutty notes, I finally noticed it, and the sense of revelation was like finally spotting the image in a Magic Eye painting. Now it’s almost my favorite part of Aomassaï, that deep, dark vanilla. It is both smoking hot and paper dry.

Whenever anyone is asking for recommendations for fragrances that smell like coffee, Aomassaï is always the first one that jumps to mind. But I recommended it once (I think on a Facebook group) and the general reaction was confusion: surely, they all said politely, there is no coffee in Aomassaï. Well, perhaps not. But I still smell coffee.

Specifically, to me, it smells like someone peeling an orange in a coffee shop fragrant with the aroma of burned coffee grounds and old newspapers strewn everywhere on dark, rickety wooden tables. In my mind’s eye, this coffee place is intimately dark and cozy. It’s not the kind of place you’d wander into casually. You’d have to mean it. But once you’re there, you’re one of the regulars.

Although they are very different scents and perhaps nobody except me sees the connection, but I think that Aomassaï has much in common with both Serge Lutens’ Un Bois Vanille and Dior Privee Eau Noire. They all share strong licorice/anise notes, have dark wood notes that could be loosely interpreted as burnt coffee grounds, a smoky atmosphere, and a dry, papery vanilla in the far dry-down. And as it so happens, all three of these fragrances exemplify exactly the type of gourmand approach I appreciate – inedible but still incredibly appetizing.
30th September, 2015
I'm not very skilled at analyzing the notes and can just say this is one outstanding fragrance. Sweet but not too sweet. Sillage and longevity are excellent.
03rd October, 2014

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