Live Forever (2006)
by Ben Sherman

Politically correct frag. with dominant bergamot/floral notes and very good longevity. Simple and to the point, perfect office wear.

14th September, 2010.

I like to sample all ends of the perfume spectrum -- this baby came in at under £10 for 50ml. As you can probably guess, it is not the most complex of fragrances -- there is some Rose and Jasmine notes at the top, but it quickly steeples into a pretty generic amber and wood base with just hints of the florals. It reminds me a lot of Michael Kors for Men, but it is actually more refined than that brute. It's saving grace is the elongated drydown, which is not unpleasant. Value for money wise, it is tremendous and suffice to say it knocks spots off any full-price Hugo Boss male fragrance (quite a low benchmark, I know). To be fair, I will never wear this out, but it isn't a dog and some care has gone into the note blending. I admire it very much.

7th October, 2009.