I don’t get “fruity” or even “woody,” I just get an uninteresting sea water note that would be at home in any bargain-brand shampoo. I don’t dislike this fragrance, but it is boring… and poorly performing. I might possibly have given this a neutral, but this time I decided to join the crowd.
The artificial fruit top note belongs in a deodorant stick or a cheap shampoo, not a personal fragrance. Waiting for UR to reveal any further depth or character is either a test of patience or an exercise in futility. If the former, I’ve failed.
All that emerge to accompany the nameless fake fruit are a pale laundry detergent musk, an abrasive – if mercifully mild – woody amber, and a whiff of aquatic aromachemicals. (Must be the “sea breeze.”) UR’s contents combine to faithfully imitate the olfactory experience of washing your hair with the complimentary shampoo at a cheap motel. Superfluous – except perhaps as a last-minute contender for the title of “Worst Thing I’ve Smelled in 2011.”
07th July, 2014 (last edited: 30th July, 2014)
Bottom of the barrel.
When people talk about generic fragrances smelling like shampoo I always thought that was just a figure of speech until I came across Usher. Talking about a cheap smell synthetic mess. There's really nothing more to say than take this and throw it in the garbage.
The initial and dominant experience of this is not so different from that of a bottle of ocean spray grapefruit juice.
Outside of the grapefruit, the cologne is fairly pleasant, on the warmer and muskier side. It has a definite though subtle nutmeg that is warm and adds to the bitterness of the citrus, and in contrast a little bit of basil. Both of these are left as the more prominent notes as the grapefruit fades.
However, in the end, despite being pleasant, this scent is certainly not very unique or eventful, and smells like too many others.
It's a generic aquatic/fresh scent that has nothing new. Projection, lasting power and sillage are weak.