Covet Pure Bloom Sarah Jessica Parker (2008)
by Sarah Jessica Parker

I wish that I could say that my enthusiasm for COVET extended to COVET PURE BLOOM, but, alas, I cannot. I still love the bottle, but this combination of essentially all of the notes omitted from COVET--with purple fruits and "abstract florals" dominating the show--is neither intriguing nor complex. Synthetic, yes indeed, and not in an appealing avant-garde way. This is the sort of perfume that gives "abstract florals" a very bad name.

I tried a sample of COVET PURE BLOOM last winter and was not at all appalled by it, so I decided to acquire a bottle, hoping to discover that this composition was "challenging" like its predecessor. Instead, I find that PURE BLOOM is difficult to wear but not challenging at all. It may be that this is a strictly cold weather composition, so I'll try again once the temperature has plummeted.

If I decide in the end that COVET PURE BLOOM is not for me even in the depths of winter--when forbidding purple liquids are far less volatile--I'll keep my bottle nonetheless so that I have a pair of water faucet handles: one purple, the other peridot. They look beautiful lined up next to one another. COVET is hot; COVET PURE BLOOM is cold.

19th July, 2011.

I think this is my favourite out of the Sarah Jessica Parker fragrance collection. The scent itself surprised me. I was expecting something really fruity and similiar to the original Covet. Pure Bloom is much lighter, sweeter and flowery.

I really love the coconut scent in this fragrance. It gives that aura of an exotic celebration which makes this perfume better suited to the warmer months. The plum note also keeps this fragrance from becoming too citrusy and blends well with the tuberose and jasmine.

I find the bottle very appealing. It is cute yet feminine and pretty. The purple colouring suits this perfume well.

Unfortunately, Pure Bloom does not have good lasting power. However, because this fragrance is so light and fresh, reapplying during the day would not be of any problem.

26th April, 2011.

I really like SJP Lovely & SJP Covet, so I had to give Pure Bloom a try. After a few samples, here's my verdict: YUCK!

26th March, 2011.

Scent is ok but unique enough for me to make it my own...

17th July, 2010.

Ugh. Pure Bloom? How about Pure Blah! I bought this because the Lovely line is so talked about, and figured this must be just as good. Sadly, it smells cheap. At first blast, it is some sort of floral smell mixed with grapes. Then, it dries down to a chemical tuberose smell. I tried to like this, I really did. I wore it and even asked co-workers to smell my wrist. Most said it was a faint smell. Not what I was looking for. The bottle is cute, but there is nothing special about this fragrance that makes me want to feel sexy or even fresh. Just plain boring and sort of gross.

2nd July, 2009.

I absolutely adore this perfume. I smelt a woman walk past me and I had to stop her to ask what it was. I wasn't aware there were 2 versions of Covet so I smelt the original version first and was immediately thrown off. But then I smelt this, and I have to say, I have not stopped wearing it since. It's a delicate floral scent, not heady at all, which I am preferring more as I get older, and I find it last throughout the day without being overwhelming as some scents can be. I Love it!

10th March, 2009.