I think “Blue” is probably just the color of the box, but as far as I’m concerned, this IS a Blue – Blu – Bleue – Blv fragrance. There’s a bright and lively (somewhat synthetic but no big deal) feel to the first fifteen – twenty minutes after the fragrance is applied. It’s so bright and citrusy that I could swear there’s some verbena in there. There is also an airy lavender tint to that opening, which is a little bit too strong, but it quickly calms down to the pleasant, fresh, almost-skin scent. In the middle, the lavender is present, but doesn’t come through very strongly, and the cleanliness of the rosemary and neroli seem to set the tone for the whole accord. I can’t directly smell the thyme or the clove, but they are probably responsible for the tiny bit of sharp edge that frames the middle accord. I am not used to these clearly defined notes in automobile fragrances and Ferruccio (Blue) is a breath of fresh air in the quality it exhibits. It has a nice drydown; even though it is a trifle ordinary, it’s very pleasant. The fragrance has a soft sillage and a little less than average longevity. I like it.