I have an unapologetic love for this scent, and it seems that I'm in a minority on that front. Yes, it's peppery and synthetic, but I find something remarkably attractive about the synthetic notes here. They almost take on a fleshy, cumin-accented latex-y vibe to me, but never in a heavy or earthy way. There's an effervescence, like the pepper is constantly dancing right at the end of your noise, just out of reach, and it's this "lightness" that makes The Beat thoroughly modern and undeniably (for me, at least) appealing.
The liquid in the bottle is blue, which is a bad sign to begin with. The smell is a roughly 1:1 mix of synthetic fruity-aquatic and loud, generic, chalky synthetic woods. The fruit eventually goes away. The nasty basenotes don’t. Putrid and irredeemable. Beat it!
My sister wanted me to sniff this and she eventually sprayed some on my wrist at a department store...
Pepper Pepper Pepper Pepper... and then I sneezed... This is definitely unbalanced... and frankly not worth the money or the effort...
save yourself the torture and look elsewhere...
This is a very good fresh and spicy fragrance.
Start fresh with natural scent of lemon and huge dose of black pepper and some vetiver note.
It's very pleasant but if you don't like a pepper based fragrance, this is not for you.
In the dry down the lemon is still there with stronger pepper and vetiver and hint of violet and sweetness.
If you like "Terre D'Hermes" or "MJ Bang", definitely you will like this fragrance. It's very close to those two!!
Above average projection and longevity.
too much pepper. smells synthetic