I'm gonna be cranky on this one. It isn't an offensive scent, yet I'm giving it a thumbs down. Why? I'm getting fed up with the bland, boring, fresh and slightly synthetic-smelling scents which dominate the marketplace. There is nothing new, interesting, or particularly well done here.
It starts with a generic sort of citrus note, a bit plummy in a bergamot-esque way. Despite two sorts of lavender listed, I can't find any such thing. Also there is no detectable hint of any spice. There is a very low-key fresh laundry-detergent note, and a soft musk dry down. Wood notes? Couldn't find 'em. Meh.
My barber at Freemans (LES) just showed me this scent yesterday and I fell in love at first wiff! #2 is nice, but #3 (white) is super clean and soft.